Spectrum Reach

With a full suite of linear, streaming TV, and digital solutions, Spectrum Reach connects you with audiences based on where, when, and how they watch. https://lnkd.in/e3Y4c6ky

Congratulations to Ingrid Simunic, Ph.D., Vice President of Transformation Management at Spectrum Reach, on being honored at Cynopsis’ Top Women in Media Awards Gala! This event celebrates the exceptional achievements and contributions of female leaders across various sectors, shining a spotlight on those who have made a significant impact in their fields. We're proud to recognize Ingrid's influence and dedication! #WomenInMedia #Leadership #CynopsisAwards #SpectrumReach

In today’s multiscreen landscape, targeting the right audiences with your advertising may seem like an impossible task. Luckily, our insights can help transform this chaos into opportunity. Check out this exclusive AMA webinar recording of Harnessing Chaos, where Michelle Aragon, our VP of Brand Marketing and Strategy, discusses how focusing on outcomes, following data, and pinpointing where audiences spend their time are the keys for greater advertising success. Watch the recording now!: https://ow.ly/XTwb50Tuwk1 #MultiscreenMarketing #AdvertisingInsights #DigitalAdvertising #MarketingWebinar #BrandMarketing #AdvertisingSuccess #SpectrumReach

Content consumers spent an average of 128 hours with the Spectrum TV app in August, making it the #1 streaming service for 39 months in a row. #SpectrumTV #StreamingService #DigitalMedia #TopStreaming #SpectrumReach

That’s a wrap on another fantastic?#AWNewYork! ?? ? Days 3 and 4 kept up the momentum with conversations that ran the gamut from the power of data collaboration to the rising importance of SMBs and local markets.? ? At the?CIMM?Summit 2024??Morgan Jessup, DMSC?took the stage to discuss the importance of media partners with strong local connections.? ? Joining?TVB (Television Broadcasts Limited)’s?Hadassa Gerber,?TVB,?dentsu Media’s??Jennifer Hungerbuhler, and?Hearst Television’s?Kevin Stuart, she delved into why it’s crucial for local businesses to work with partners that can leverage SMB customer data to drive results!?? ? Two major takeaways:? ? ?? Local Advertisers Need Help?- Local marketers face a complicated, fragmented marketplace.?The right media partner can help simplify fragmentation by acting as the local expert and aggregating audiences across platforms.? ? ?? Customer Data Match is a Difference Maker -?New advances in privacy-enabled data collaboration have allowed SMBs to harness their own customer data simply and effectively. It’s driving results!? ? Elsewhere, standout panels featuring media cartographer?Evan Shapiro?and Spectrum Reach partners?Proximic by Comscore,?DIRECTV,?MiQ, and?Magnite, discussed how marketers are integrating programmatic into the TV landscape and leveraging FAST to engage audiences. These were great discussions that hit on key challenges in targeting, privacy, and cross-channel measurement across CTV and traditional TV.? ? Here are 4 key takeaways from our POV:? ? ?? Make it Seamless:?Providers that offer a consistent experience across Pay TV, Streaming and Fast are poised to win. ? ?? Simplify Choice: Platforms that offer all content types in a single, easy-to-navigate ecosystem help resolve the “paradox" of choice for viewers.? ? ?? Multiscreen Measurement: Brands are demanding total video views across platforms, from TV to social to online video, for smarter planning.? ? ?? CTV is Lower Funnel!: CTV is proving effective not just for awareness, but also for driving outcomes, especially in partnerships with retail brands.? ? We loved the opportunity to connect with brands, agencies, and businesses large and small throughout this year’s Advertising Week. It was exciting to work together to cut through the noise and prioritize advertising outcomes. What outcomes are you looking for? Let us know how we can we help!

Day 3 of?#AWNewYork24?was about high-quality data, collaboration, and the importance of SMBs.? ? At this year’s?Coalition for Innovative Media Measurement (CIMM)?Summit, Morgan Jessup, DMSC?took the stage to discuss the importance of building strong connections in local markets.? ? In a fantastic conversation also featuring?Hadassa Gerber, EVP and chief research officer at?TVB (Television Broadcasts Limited),?Jennifer Hungerbuhler, EVP and head publisher direct at?dentsu Media, and?Kevin Stuart, vice-president of research at?Hearst Television, panelists delved into why it’s crucial for local advertisers to work with media partners that can aggregate audiences across platforms and leverage SMB customer data to drive results!?? ? The Key Takeaways:? ? ?? Local Advertisers Need Help?- Local marketers face a complicated, fragmented marketplace.?The right media partner can help simplify fragmentation by acting as the local expert and aggregating audiences across platforms.? ? ? ?? Customer Data Match is a Difference Maker -?New advances in privacy-enabled data collaboration have allowed?SMBs to harness their own customer data simply and effectively. It’s driving results!? ? ? ?? Look out for more takeaways from another action-packed day 4 of #AWNewYork24 soon to come. To learn more about this event and to see a full list of all of Spectrum Reach’s events at Advertising Week, go to: https://lnkd.in/e77c3Q3B #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24

The #AWNEWYORK24 festivities continue! ?? On Tuesday, we had an incredible evening with NBA Hall of Famer James Worthy at the Michelin-starred Le Jardinier. The highlight of the event was a 30-minute interview with Spectrum Reach's Dan Callahan, where Worthy shared insights about his relationships with Pat Riley, Magic Johnson, and Kareem Abdul-Jabbar, along with his transition to life after basketball. Guests left with gift-wrapped Xumo boxes and Tech Kits, making it a night filled with inspiration and engaging conversation. Stay tuned for more #AWNEWYORK24 highlights! #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24

Day two of #AWNEWYORK24?was all about optionality. Marketers these days are overwhelmed with choices – when it comes to data, measurement, inventory, and activation. The list goes on!?Spectrum Reach is taking part in incredible conversations all over Advertising Week about simplifying media buying and data collaboration for advertisers!? ? David Kline?joined?Advertising Week’s?Louise Dilulio?for a discussion about why in today’s media landscape, trusted media partners are essential.? ? ?? The key takeaway: Pick a provider that is flexible, data-driven, and that you like working with! Michael Guth?joined Spectrum Reach partners?Jason Manningham?of?Blockgraph?and?Krista Panoff?of?Innovid?at the?#CIMMSummit?to show how it’s possible to deliver multiscreen attribution with granular insights through collaboration and the activation of high-quality data sets. He didn’t stop there! At #BlockgraphConverge, the conversation continued with?John-Marcus Phillips?of?Effectv?and?Michael Treon?of PMG. Panelists delved into how data-powered TV enables granular targeting, personalized messaging, and robust campaign measuring tools. ?? The key takeaway: TV has caught up to digital and is doing an amazing job of integrating publisher data and client’s data into the TV ecosystem – and into every agency, every data management platform, and every CRM! To connect with Spectrum Reach at Advertising Week and to see a full list of all of our events, check out the below:?https://lnkd.in/e77c3Q3B #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24

Day 2 of #AWNEWYORK24 was nothing short of amazing, and we have the takeaways to prove it! For now, check out these images of David Kline, EVP and President of Spectrum Reach, and Michael Guth, CMO of Spectrum Reach, spotted at the Blockgraph Converge panel: "From Walled Gardens to Open Fields: Democratizing TV Advertising with First-Party Data" and "Beyond the Buzzword: Dissecting Optionality" yesterday. Stay tuned for more highlights and our recap! #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24

Who is responsible for growth? That was the first question we tackled at yesterday’s “Harnessing Chaos” workshop. The answer? Everyone. In business, you’re either growing or shrinking—staying the same isn’t even an option. And no matter your title, you’re responsible for finding ways to drive consistent growth. For community business, that means expanding your base by regularly adding new customers. Key takeaways: - New customers fuel growth. - Increase attention and awareness (reach). - 60% long-term brand, 40% acquisition. - Linear and streaming work better together. - Use data to target the right audience. - Craft the right message/creative. - Partner with those who can help. - Measure and adjust constantly. Bonus: Community and connections are key for small businesses. During our #PayItForward panel discussion, Mary Ann Kellam, President & CEO of the Irving Hispanic Chamber, shared how Texas businesses found TV more accessible than expected. Ebony Davis, owner of Brown Suga Bakes, urged small businesses to understand their brand strategy. The room was full of energy and passionate entrepreneurs. Even with all the crazy, marketing chaos out there, they were all very clear…. Nobody wants to shrink and go backwards. So…. We are all responsible for growth.