Specialty Food Association

This cozy season, consumers are hungry for the natural, functional benefits of broth. SFA members Two River Mushroom Company and Upton's Naturals are part of this seasonal powerhouse micro-category. What other broth brands are on your radar?

The sober-curious movement is gaining momentum, with Gen Z drinking 20% less alcohol than millennials and 39% planning to cut back in 2025. As a result, the mocktail market is set to reach $30 billion, driven by bold flavors like fruit juices, botanicals, and NA spirits. With health and wellness top of mind, expect to see more innovative, feel-good options in the #SpecialtyFood industry. Find out more about Wellness 3.0 and three other macro-trends for this year ahead in the 2025 Specialty Food Industry Outlook Report: https://lnkd.in/eAfDCjYX Source: The Food Institute and MenuData

Kelly Landrieu, Principal Planner for Local & Emerging Brands at Whole Foods Market, explored the 2025 Winter #FancyFoodShow to taste trends like Gimme Some Sugar and Girl Dinner 2.0, while meeting incredible founders. Like Kelly, we’re excited for the future of specialty food! #WeFancy

Nominations for the 2025 SFA Leadership Awards and Hall of Fame close this Friday, Feb 28. Click here to nominate (SFA membership is not required) - https://lnkd.in/g-NAWdUR. Big thanks to Jerome Dees Jr., who sits on the SFA Recognition Council, for sharing his thoughts about the impact that this program can have and explaining one of our new Leadership Award categories: Next Generation Leader! #foodindustry #leadership #awards #specialtyfood

Say hello to the newest SFA members from the Southern U.S.! Get to know them at the link below and join us in giving them a warm welcome. https://lnkd.in/e8kZZ6gY Natural State Rabbit SOTO SAKE MEAT THE VEGGIES Tropical BBQ & Breakfast? Taba?ero Holdings Cox's Seafood Venture Global Trading LLC SUHEY PEPPERS, INC. Meat Head Charcoal Fat Hat Foods Fifth Third Bank Carolina CoPacking Sage Freight

Looking to level up your holiday product launches? Join Bobby Schmitt, VP of Sales & Business Development at Fantasy Cookie Co, Doug Radi, President of Sweet Loren's, and Robert Johnson, Category Manager at New Seasons Market, as they share insights on creating standout seasonal SKUs, collaborating with retailers, and handling the prep work for successful releases. Don’t miss this #webinar on 2.27 – register now: https://lnkd.in/gUYeUwNd Complimentary for SFA members, $19 for non-members.

#SpecialtyFood brands are embracing bold, global flavors in unexpected ways. From birria ramen to kimchi omelets, consumers are seeking sensory experiences that blend tradition with innovation. Gen Z shoppers are all about bold flavors—45% love sweet and spicy pairings, 66% are more likely to choose spicy foods, and 87% want more global flavors at their favorite restaurants. Find out more about global flavor trends in the 2025 Specialty Food Industry Outlook Report: https://lnkd.in/eAfDCjYX Source: Rubix Foods, The Food Institute and MenuData

Our SFA community just got even bigger! Join us in welcoming our newest members from North Eastern & Midwestern U.S.—let’s give them a warm reception! https://lnkd.in/e8kZZ6gY Wick's Pies Albasa Foods Pen & Cob Farm Big Ten Party Stores Datacor, Inc. LA PETITE OCCASION LLC GUAC SHOP Mexican Grill

The 2025 Winter Fancy Food Show in Las Vegas was an incredible success! A big thank you to the Specialty Food Association for hosting such a fantastic event and bringing together a diverse group of outstanding professionals. We’re grateful for the opportunity to connect, collaborate, and explore the latest innovations in the industry! #FancyFoodShow2025 #SpecialtyFoodAssociation

New names, bold flavors! Say hello to the latest SFA members from the Western U.S. We're thrilled to have them join our community! https://lnkd.in/e8kZZ6gY CATERING OF PARIS Vori Eternal Life Elixir Dough Momma’s Pizza Mad Yolks Inc. Rise Baking Company G2G Protein Bar Buttermints