Special U.S.

"What struck me when I got to Special is just how oriented the team and organization are to making the best creative work we can make. It’s so pure. I don’t know that as a creative leader you can ask for anything else—it’s the best conditions for a creative to be in." Our own Amy Ferguson talks with Brittaney Kiefer at ADWEEK about her leadership style, what's inspired her recently and her creative ambition for the Special U.S. New York office.

In an industry where creativity often feels like an endangered pursuit, our CEO Kelsey Hodgkin talks to Ad Age about what indies like Special have to offer - a focus on creativity above all else. The goal should always be to make work that is so good, people want to watch it and choose to find it, vs. be paid to engage. Thank you Lindsay Rittenhouse Ad Age for the very thoughtful piece. https://lnkd.in/eVERZNq5

How do a few neophytes get under the skin of the real INDYCAR fandom, to create one of the funnest racing campaigns on earth? Read on to find out - Thanks Racer Media & Marketing, Inc. and Marshall Pruett for the great piece - we will keep all eyes on the ads in this years #superbowl FOX Sports Alice Blastorah Joshua Hacohen Matthew Woodhams-Roberts Dave Horton Lindsay Friedgood Helene Dick Jen Rose Antonio Burnett Vic Palumbo Kelsey Hodgkin Elizabeth Hess https://lnkd.in/g7knUmhS

Is it a coincidence that watching football makes you hungry, or an elaborate conspiracy that goes all the way back to the 1870s? See for yourself in our latest #SuperBowl spot for Uber Eats starring #MatthewMcConaughey, #GretaGerwig, #MarthaStewart, #CharliXCX, #SeanEvans and #Kevin“Pigskin”Bacon. An enormous thank you to all our partners, not least O Positive Films, the amazing jim jenkins, everyone at EXILE Edit and Pariah VFX - and of course most importantly, the wonderful Uber Eats team: Georgie Jeffreys Danielle (She/Her) Hawley Liza Keller David Mogensen. It's been a journey of epic proportions, and we couldn't be prouder of the end result. See you on Sunday, or as we like to call it, at Super Bowl Licks. Dave Horton Matthew Woodhams-Roberts Vic Palumbo Lily Waters Kelsey Hodgkin Tom Martin Julian Schreiber

Just Saying. Just Saying. ?? ?? Uber Eats #superbowlLIX #02.09.25 https://lnkd.in/gnAtXfJz

Thank you Terry Stanley and ADWEEK for the incredibly thoughtful write up on our Super Bowl campaign - we truly value you taking the time to go deep with us in what remains one of the dumbest conspiracies ever - or as you so aptly put it - our "intentionally over-the-top, conspiracy-lite storyline". Just saying, it could *actually* be true :) Georgie Jeffreys Kelsey Hodgkin Jim Jenkins Lexi Levin Mitchel Elizabeth Hess Uber Eats Opositive #superbowlLIX https://lnkd.in/g5SmEVNC

#MatthewMcConaughey as Coach #MikeDitka, Charli *and* Martha, Greta Gerwig... it's beginning to feel a lot like an Uber Eats Super Bowl Campaign. ?? 2.9.25 here we come. (Still a bit sad the Bills didn't make it tho). Matthew Woodhams-Roberts Dave Horton Vic Palumbo Lily Waters Tom Martin Julian Schreiber Georgie Jeffreys Danielle (She/Her) Hawley Liza Keller David Mogensen Lexi Levin Mitchel Special U.S. Kelsey Hodgkin Elizabeth Hess https://lnkd.in/guw3kaSX

Huge shout out to Joshua and Alice, our creative legends and masterminds behind some of our favorite 2024 hits like "Be Honest" "Jerry's Eating Rice" and "Out Of My Way, Pigeons". And lest we forget their most recent campaign, already lovingly referred to as the Sperm Ad for INDYCAR FOX Sports. Thank you Ad Age Tim Nudd Joshua Hacohen Alice Blastorah Matthew Woodhams-Roberts Dave Horton Amy Ferguson Vic Palumbo Kelsey Hodgkin Special U.S. https://lnkd.in/gz-rXihw

New work for FOX Sports / INDYCAR and we couldn't love it more. Speed fans watch out - the fastest race on earth is now on Fox! And an extra shout out to the amazing efforts of both client and agency teams to pull this off with everything going on in LA - a feat of epic proportions. Enjoy. Special U.S. Matthew Woodhams-Roberts Dave Horton Vic Palumbo Amy Ferguson Kelsey Hodgkin https://lnkd.in/gAgAKvJk

Words of wisdom from our Special U.S. CCOs Matthew Woodhams-Roberts and Dave Horton when it comes to what we can expect from creativity in 2025: The counter point to AI will be a resurgence of more real, more messy, more obviously human creative. And lean into the fragmentation - make bigger ideas for smaller groups, embrace your subcultures and all their wonderful weirdnesses. They are the ultimate creative / brand spring board. Thank you for the feature Adage Tim Nudd Sabrina Sanchez https://lnkd.in/eCWHA59V