Speaker Scale

"So for every positive response you get, you make $1,800 over time" This was a recent conversation I had with one of our Speaker Scale coaching clients. We were reviewing her sales numbers to determine any bottlenecks/next steps when we laid this out. The path for her is simple - scale out her outreach to produce more Positive responses. Her appointment setting and sales systems are healthy so the path for her is simple Scale out her outreach to produce more Positive responses. $1,800 every time someone responds "yes i do book speakers" is a pretty good metric. And makes it clear what the path is to scale for this client

Speakers can add an easy 10%-30% of business by dialing in their pre to post event process. Here’s how: 1. When a deal initially closes, have an extremely smooth onboarding/paperwork/pre-event marketing materials process that clearly lays out the next steps leading up to the event 2. Schedule a pre-event call (or two) leading up to the event to do a deep dive with the client and their team members into exactly what they’re looking for with this event, what’s going on internally, and what makes your presentation a smashing hit 3. Knock it out of the park on event day - obviously…you wont’t get more biz if your product sucks 4. THE POST EVENT CALL - You need to be having a post event call, scheduled DURING THE PRE-EVENT CALL, within 7 days of event completion. This call serves to gain feedback from the client and begin discussions, if appropriate, for future engagements and work 5. Clear next step/upsell/cross sell offer - have a Clear next step for the client to engage in working with you. Whether that’s engaging with you in a consulting basis, another engagement, an online course, etc. doesn’t matter. Just have a clear next step offer for the client to engage with. 6. Post-event emails - have post event emails that go out to: collect client feedback, finalize logistics/loose ends for this event you just did, and ask for referrals and introductions 7. Make referring you and working with you again easy - create forms that make it easy for clients to leave a testimonial and/or drop in a referrals information It blows my mind how many speakers are dropping the ball by not having a clear and streamlined post-event process… If you’re a speaker who: ?? Is ready to grow to the next level in your speaking business ?? Committed and open to doing the work necessary and following a proven process to do so. ?? Has a unique story, message, or expertise. DM us SPEAK to see if you qualify to work with us and become our next success story. Speaker Scale

?? Client Wins ??? Kristin just saw a 90%+ boost in post impressions after applying new strategies—and it’s paying off BIG time! ?? By tweaking her posting time and implementing expert advice, she’s getting in front of the right people and creating real momentum.? This is why strategy matters—the right moves bring BIG results! Keep going, Kristin! ????? #SpeakerScale #ClientWins #VisibilityMatters #LinkedInGrowth #BookedAndBusy #Momentum Joe Johnston Selene Turner Samuel Wasilwa

?? Client Wins ?? Kristin isn’t just dreaming—she’s INTENDING to hit 6 figures in speaking gigs and is putting in the work to make it happen! ???? From outbound strategies to building solid systems and refining her brand, she’s stepping up and thinking like a business, not just a speaker.? With **LinkedIn outreach, targeted content, and a strong mindset**, there’s no limit to what’s next! ?? Let’s go, Kristin!? #SpeakerScale #ClientWins #SixFigureSpeaker #ScalingUp #BusinessMindset #BookedAndBusy Joe Johnston Selene Turner Samuel Wasilwa

?? Client Wins ?? Kristin has been putting in the work, sharing valuable content on LinkedIn—and it just landed her an event booking! Someone looking for her niche expertise couldn’t find the right speaker… until her LinkedIn content showed up! ???? This is why positioning matters. Show your expertise, and the right people will find you! ?? #SpeakerScale #ClientWins #VisibilityMatters #BookedAndBusy #PositioningForSuccess Joe Johnston Selene Turner Samuel Wasilwa

?? Client Wins ??? Kristin just had her first call from a request email last week—and it went tremendously! ??? Now, she’s finalizing the details for what’s next. Momentum is building, and the wins keep coming!? This is what happens when you take action and stay consistent! ????? #SpeakerScale #ClientWins #Momentum #BookedAndBusy #BigMoves Joe Johnston Selene Turner Samuel Wasilwa

Stop Pitching, Start Listening One of the biggest mistakes speakers make on calls? Jumping straight into a pitch. Instead, start with: ? What prompted your interest in spending time with us today? Then, listen. Let them tell you what they need. The more they talk, the more insight you gain—and the better you can position yourself as the solution. The key to booking more gigs isn’t talking more—it’s understanding more. #SpeakerScale #ScaleYourImpact #ListenFirst #SpeakToServe Joe Johnston Selene Turner Samuel Wasilwa

Had a prospect for M.I.I. Professional Speaking have to reschedule a call from this last Monday. Sent him an email and added a task for the team to follow up. completely forgot about him and he re-booked today. Reminded me of how when I first started in the speaking space and had very minimal opportunities and calls, I would've probably been hitting this dude up 3 times a day to reschedule, waiting for that reschedule to come in lol. Early on as a speaker, your problem is not lack of gigs. It's lack of lead flow. You must solve for this first. It's the only thing that matters. Calls on calendar. If you’re a speaker who: ?? Is ready to grow to the next level in your speaking business ?? Committed and open to doing the work necessary and following a proven process to do so. ?? Has a unique story, message, or expertise. DM us SPEAK to see if you qualify to work with us and become our next success story. Speaker Scale

More Calls = More Impact! The more conversations you have, the more insights you gain. Every call with HR leaders and ERG teams reveals common challenges—challenges that your message can help solve! ?? ?? Use those insights to refine your content ?? Craft messaging that resonates with decision-makers ?? Build assets that streamline your process and scale your reach This is exactly what we dive into during our Speaker Scale community weekly calls—helping you turn conversations into opportunities! ?? Ready to scale your speaking business and land more gigs? Let’s make it happen. #SpeakerScale #SpeakingSuccess #BookedAndBusy #HRLeaders #ERG #SpeakingOpportunities Joe Johnston Selene Turner Samuel Wasilwa

Another MASSIVE mistake we see speakers make in their sales process Not having a clear next step following each sales call/touch point. If you have a GREAT first call with a prospective client, the FASTEST way to kill the deal/put yourself into 'no mans land' is by NOT scheduling the next call. Always have the next call scheduled if a deal is legit... "Great so next steps here, I'll send along some of my materials (have clear materials/customizable email you send), you mentioned you'll be meeting with your team internally next week - so let's get a call on the calendar for later next week or early the following - what works best for you?" Easy. Do it. stop killing your deals. If you’re a speaker who: ?? Is ready to grow to the next level in your speaking business ?? Committed and open to doing the work necessary and following a proven process to do so. ?? Has a unique story, message, or expertise. DM us SPEAK to see if you qualify to work with us and become our next success story. #speaker #speaking #professionalspeaker #speakerconsultant #scalingspeakingbusinesses #scaleyourspeaking #speakergrowth Speaker Scale