SPCSHP

From the first moments of preparation to the last seconds of the year, Starbucks helps make the holidays merrier and we helped spread the joy. If you haven't seen it all over your TV and internet, check out our latest video work for Starbucks. #client

Apryl Gordy, Sr. Impact Manager, shared her journey on the?Just One Q?podcast—reflecting on the power of showing her work, embracing her unique path, and celebrating the growth that’s shaped her career. Take a listen to her on the Just One Q podcast!

In?The Drum, Cedric Devitt explains SPCSHP’s commitment to quality: a culture of collaborative responsibility and "No Silent Disagreement." Everyone contributes to strengthening the work, ensuring authenticity and fresh perspectives. ??

Social listening has become a key tool for brands in executing “surprise and delight” moments on social platforms. By actively monitoring mentions, a Community Manager has the understanding to connect with the brand’s audience members on a personal level, respond creatively, and, in some cases, go above and beyond. Consider these pair of examples to better grasp the power of effective “surprise and delight” moments: In our first example, influencer and podcaster Jake Shane, also known as @passthatpuss on social, recently aired his grievance with sushi chain SUGARFISH on his Instagram story, requesting a side of sushi rice. The company’s response doubled down on their company policy stating they only provide the side of rice for kids’ orders. This sparked a somewhat public back and forth, paving the way for another sushi restaurant, Sweetfin, to swoop in and collaborate with Jake Shane on a limited edition menu item, a custom bowl with a side of sushi rice. ?Another example is when a fan tweeted facetiously at corn chip brand Sun Chips requesting a charcoal-bag-sized offering of Sun Chips. The brand took notice and proceeded to send him exactly what he asked for – a massive bag of Sun Chips. Sweetfin and Sun Chips both demonstrated the power of creating a tailored response that goes beyond the usual activity that stays on social platforms. Personalizing an interaction to this level establishes a stronger emotional bond with the consumer and creates a memorable experience, not only for the recipient but for all the fans who followed along. And as an added bonus, the efforts of Sweetfin and Sun Chips earned internet virality and a major boost in brand equity. For daily Internet Brunch, click here to subscribe: https://lnkd.in/e_TEdQrJ

We came: Five crew members (for three of them, this was their first conference ever). We saw: Countless amazing talents stoked our curiosity and awakened a new sense of excitement and possibility within each of us. We were affirmed by new ways of thinking and saw immeasurable talent that looked just like us. We conquered: We left with new contacts, new ways of working, and an unforgettable experience. Thanks Blackweek!

??Congratulations to the Paze? team! So excited to watch Paze make its mark on the world!

In case you missed it, MSQ’s US team hosted an evening on Rituals, sharing some incredible insights on how brands can help consumers find meaning in the modern world last week. The presentation included a deep dive into the research with Chief Strategy Officer, Justin Cox and Managing Director of Freemavens, Eleanor Lloyd Malcolm, closing with a stellar panel moderated by Head of Strategy at The Gate New York, Whitney Bryan, with a few members of Gen Z talking about how rituals integrate into their lives. Thanks to everyone who joined us and to SPCSHP for hosting us in their fantastic space. Find out more about the research and download our white paper here: https://lnkd.in/ecppZWZQ

We’re honored to be on the list of Indie Agency News first ever Top 40 list. Though this may be our first and last time on the list (now that we're part of MSQ), being able to highlight our work with Chase. Once an indie, always an indie. Special thank you to Doug Zanger for having us on to chat and honoring us. https://lnkd.in/eWU9dfr7

There’s nothing like a new brand liftoff??? Swipe to see how we’re bringing Paze? to life from TV??? to your phone screen????and beyond.

Rituals: Finding Meaning in a Modern world ?? - want to learn more about the extensive new research project we just launched in association with WARC, and what these findings mean for brands? Well lucky for you, there are mere days to go until our event hosted with Freemavens - taking place in Brooklyn on October 23rd where you can join us at the super cool offices of our very own new sister agency, SPCSHP. Eleanor Lloyd Malcolm, Justin Cox and Whitney Bryan will take you on a deep-dive into rituals, and how you can ‘Find Meaning in the Modern World’ with a presentation of insights and a Gen Z consumer panel. It’s also an opportunity to find out more about MSQ in North America. RSVP while you still can here: https://lnkd.in/eDFB592p October 23rd 2024 5:00pm - 7:00pm 1 Willoughby Square, 235 Duffield Street, 16th Floor, Brooklyn, NY Appetizers and drinks will be provided We look forward to seeing you there!