SPARXiQ

Many sellers believe pricing is a core part of their job—essentially acting as pricing managers for their book of business. But is that the best approach? ?? At the National Association of Wholesaler-Distributors Executive Summit 2025, SPARXiQ CEO David Bauders challenges distributors to rethink how sales teams engage with pricing. Can sellers truly master the thousands of pricing permutations needed for success? ?? The takeaway: Sales beliefs shape pricing outcomes. Addressing this mindset is key to modern pricing mastery. ?? Watch the full panel discussion to learn how distributors can navigate pricing challenges in an increasingly complex market: https://bit.ly/417L2N6 #PricingStrategy #SalesEnablement #Distribution #ModernPricing #NAW2025 #SPARXiQ

Buyers push back on price for different reasons—and not all of them require a discount. ?? Before you cut prices, take the time to understand the real concern. In the Modern Sales Foundations training program, we break price concerns into four root causes: ?? Disbelief – They doubt your solution will deliver the results. ?? Distortion – They misunderstand the pricing structure or ROI. ?? Disadvantage – They see better value elsewhere. ?? Disqualifier – They simply don’t have the budget. The key? Ask questions to uncover the real issue. Dropping the price won’t fix every concern—understanding and addressing the root cause will. ?? Download the full infographic to break down these four types of price concerns and learn how to handle each effectively: https://bit.ly/4huDRoi #PriceObjections #B2BSales #SalesLeadership #SalesEnablement #SPARXiQ #SalesTraining

Tariffs are shaking up the economy – but how do they impact your market position? ?? SPARXiQ CEO David Bauders breaks it down: Companies with strong cost positions may gain market share, while those with weaker cost positions will face pricing pressure to recover tariff costs. With thousands of products, customers, and pricing permutations, managing complexity is critical. The key question: How can you strategically price to protect profitability and drive growth in a shifting tariff landscape? ?? Want to maximize profitability? Download our eBook to uncover hidden profit opportunities and recession-proof your business: https://bit.ly/3Upq3CR

Are pricing overrides holding your business back? ?? In this video, SPARXiQ's Marshall Lehr reveals how pricing overrides often come from internal discomfort—not customer pushback. This common issue can negatively affect your profitability, making it crucial for distributors to address it and stay competitive. ?? ?? Ready to eliminate pricing overrides? Download our eBook, 4 Key Steps to Reduce Price Overrides, and discover actionable strategies to optimize your pricing approach: https://bit.ly/3Y9eoZU #PricingStrategy #Overrides #Profitability #SPARXiQ

Struggling with vendor cost increases? ?? Don’t let supplier price changes eat into your margins. Instead, use them as an opportunity to strengthen your pricing strategy and protect profitability. Here are 5 best practices to recover rising costs: ?? Segment vendors & product categories ?? Convert fixed-net pricing ?? Fix contract pricing ?? Assess cost-to-serve ?? Utilize profit levers ? Don’t leave money on the table! Get the full details—download the infographic now: https://bit.ly/3FtkNti #PricingStrategy #CostManagement #Profitability #VendorCosts

When you lack control over price sensitivity, you risk falling behind. It's the difference between predators and prey in the industry. A systematic, scalable approach to pricing can add 200-400 basis points to your bottom line—$2-4 million for every $100 million in revenue. Stop relying on gut feel or “peanut butter pricing” and make the shift to smarter, data-driven decisions. #PricingStrategy #Profitability #Distribution #SmartPricing #CompetitiveAdvantage

Distribution doesn’t have to be a 4% business. ?? If you’re not mastering price sensitivity, you’re leaving millions on the table. At the NAW Executive Summit 2025, SPARXiQ CEO David Bauders moderated a panel on pricing strategy, where he highlighted how distributors who systematically optimize price sensitivity gain 200–400 basis points in profitability. Ready to move beyond instinct and into scalable, strategic pricing? Download the guide now and take the first step toward smarter, more profitable pricing decisions: https://bit.ly/4f4AlQD #PricingStrategy #Distribution #Profitability #NAWExecutiveSummit

Your pricing strategy is the key to maximizing profit potential. At SPARXiQ, we provide the tools and insights to help you unlock hidden value in your business and boost your bottom line. ?? Are you ready to take control of your pricing and drive greater profitability? ?? Learn more: https://bit.ly/3YicaYg #UnlockYourProfits #PricingStrategy #Profitability #BusinessGrowth #SPARXiQ

Sustainability doesn’t require massive overhauls. ?? As Elizabeth Birch, SVP of Customer Experience at SPARXiQ, points out, it’s all about small, intentional changes that add up over time. From optimizing delivery routes to making eco-friendly choices in the breakroom, there are plenty of ways distributors and wholesalers can make a big impact with small steps. ?? Want to learn how your business can get started? Check out Elizabeth’s insights and find out how small changes can lead to lasting sustainability: https://bit.ly/3FnveOP #Sustainability #SmallStepsBigImpact #SPARXiQ #BusinessGrowth #CustomerExperience #SustainabilityInBusiness

David Bauders, CEO of SPARXiQ, explains how distributors can shift from reactive order-taking to becoming strategic market makers. ?? The key? Focusing on high-growth, profitable markets and optimizing the profit diamond. By aligning sales efforts with markets that have exceptional growth prospects, distributors can make smarter decisions, improve profitability, and turn their teams into true market leaders. ?? Ready to start making strategic moves? Learn more: https://bit.ly/3YicaYg #MarketStrategy #SalesOptimization #DistributorSuccess #SPARXiQ