Spartan

"Every moment of real progress in my life has started with pain, fear, or discomfort. Introducing myself to my wife? Terrifying. Raising four kids? Exhausting. Getting up in front of thousands of people to speak??Uncomfortable every single time.?But just like weight training, you have to break yourself down in order to rebuild stronger."

Spartans, If you’ve been around for a while, you might remember a man named Chris Davis, who weighed 696 pounds. Chris was determined to lose weight and transform his health, so he moved to our farm. I made a deal with him: for every pound Chris lost, I would carry an equivalent weight. Chris dropped his first 100 pounds…so I carried a 100-pound sandbag. At some point in everyone’s marriage one of the partners puts their foot down, and this time it was my wife. A 100-pound sandbag was not going to live with us. So we compromised and switched it to a 44-pound kettlebell. I lugged kettlebells everywhere for approximately three years. Carried one at work, around the house, through airport security, and even to the top of Mount Fuji. By the end of it all, I went through 59 kettlebells (the airports lost a ton of them). Chris, by the way, went on to lose 260 pounds and become a symbol of extreme dedication to Spartans everywhere. For me, the kettlebell was a reminder of commitment and allowed me to see that each day is easy once you drop the weight you are carrying. But there was another incredible benefit that came from those three years. ?? Fitness was all day, every day. Somewhere along the way, we started believing that as long as we squeezed in a 30-minute workout, we could spend the rest of the day sitting—and still call ourselves fit. That’s a huge problem. Look at how we live today: we sit at desks, in cars, on couches. We scroll endlessly, hunched over screens. We lounge, slouch, and move only when absolutely necessary. Then, for that one precious half-hour in the gym, we expect to undo the damage of 23+ hours of stillness. It doesn’t work that way. A life punctuated by occasional, intense bursts of movement is not the same as an active life. Think about the most resilient, athletic, and capable people throughout history: soldiers, farmers, warriors. They didn’t schedule fitness. They lived it. They didn’t do squats in a gym—they lifted heavy things all day. They didn’t run on a treadmill—they ran for survival, for battle, for the hunt. Every day was leg day. Their fitness was woven into their existence. We’ve forgotten that. So let’s fix it. I challenge you to adapt a 360-degree approach to movement to make movement part of your daily rhythm. Here are some ideas: ?? Move Every Hour: Set an alarm. Every 60 minutes, do something. 10 air squats. 10 push-ups. Walk for five minutes. ?? Make Idle Time Active Time: Waiting for coffee to brew? Squat. Stuck in a long meeting? Engage your core while sitting. Standing in line? Calf raises. ?? Turn Your Home Into a Mini Training Ground: Keep a kettlebell by the couch and do a few swings during commercial breaks. Or hang a pull-up bar in your doorway—do a rep every time you pass through. Here’s to the hard way, Joe

Picture this: The sound of cheering crowds, the rush of adrenaline as you crush each obstacle, and the feeling of triumph as you and your teammates cross the finish line together. Spartan races are a battle, but they’re even more rewarding when you tackle them as a team. Whether you’re building a group from scratch or joining an existing one, here’s your all-in-one guide to amplify your race-day experience with Spartan Teams. Let’s dive in.

To my fellow Spartans, Partners, and Friends, The Spartan prayer reminds us:? We are thankful for the struggle. As we gather around tables today, I want to extend my deepest gratitude to everyone who has stood shoulder to shoulder with Spartan through the ups and downs. Together, we’ve faced uncertainties, rebuilt what was broken, and pushed through challenges that could have taken us out. So, this Thanksgiving (or wherever you are in the world), let’s give thanks—not just for the victories, but for the battles that shaped us. We are stronger together. I am grateful for every drop of sweat, every late night, every challenge, and most of all—for you. Here’s to those who keep showing up, keep believing, and keep fighting. The best is yet to come. Joe

Test your limits in the desert! The first-ever Trifecta Weekend is coming to Dubai in 2025. Grazia recently featured the new event debuting at Dubai Parks and Resorts. Earn your Trifecta medal in an epic location on January 25-26, 2025. We'll see you there. Read more: https://lnkd.in/efjRkwHp

Congratulations to the Spartan team for putting on an extraordinary Trifecta World Championships in Sparta, Greece. We thank you for your commitment to changing lives for the better around the world. #AROO #WEARESPARTAN

We’re honored to be featured in Runner’s World’s latest article, "5 of the Toughest Obstacle Course Races in the World." The athletes who run with us know…this is not your average road race. Together, we continue to push boundaries and embody the Spartan ethos every single day. Ready to take on the challenge? There’s a race waiting for you! Read more: https://lnkd.in/eTUgjAq6

Congrats to Ryan Lennon, winner of this year’s 10th anniversary edition of Ultimate Men’s Health Guy! Each year, Men's Health honors individuals who embody courage, strength, and a relentless drive to be their best for others. Spartan’s own Joe De Sena served as a judge for the award. Joe’s commitment to helping people push their limits and redefine what’s possible aligns perfectly with the values behind The Ultimate Men’s Health Guy. Dive into the story. https://lnkd.in/eFNMpWzK

I often get asked "how do you keep it all together...how do you lead a global team, spend half the year on an airplane, manage family, and still have the energy to push forward?" This is a question that resonates with everyone—from busy parents to entrepreneurs to hardworking people everywhere. Here’s my answer: Keep your standards tight. 1. Eat clean. 2. Work out. 3. Do your cold plunges and saunas. 4. Remember your “why” (hearing the transformation stories help me here). Those things will keep you grounded no matter where in the world you are. But there’s one other key reminder… 5. DIVE IN! Learn to embrace the chaos. It's impossible to do everything perfectly. Give yourself grace and know you're doing your best and naturally something has got to give. Click below to read more.

Do you have what it takes? The?Spartan Trifecta?–?which consists of a Sprint, Super, and Beast race – is a test of endurance, strength, and mental fortitude. Completing all three races in one year not only earns you a coveted medal, but also a sense of profound accomplishment that changes racers for life. But why take on the Trifecta? It’s no easy feat – but Spartans don't do things that come easy. Let’s dive into inspiring stories from members of the Trifecta Tribe to explore why athletes keep coming back for more.