Sparkpr

"AI has fundamentally transformed the PR and marketing landscape, and Sparkpr has had the privilege of partnering with dozens of AI companies over the past decade to navigate this shift." As said by Sparkpr co-founder and CEO, Donna (Sokolsky) Burke, in her recent article "What We’ve Learned from Over a Decade in PR and Marketing AI". We've seen firsthand how AI enables brands to hyper-target their messaging, 'newsjack' social conversations, and identify the perfect moments to join relevant discussions. This data-driven approach allows companies to seamlessly connect with their audience, fostering deeper relationships and making marketing more impactful. Yet, amidst all the tech, Donna emphasizes a key point: it's the human stories and authentic voices – from CEOs to engineers – that continue to build trust and shape brand perception. At Sparkpr, we believe that AI isn't about replacing human connections but enhancing them. As we look toward 2025, leveraging AI will be essential to stay competitive and drive significant revenue growth. From AI-powered PR platforms to predictive analytics and visual content creation tools, the future of marketing is here. If you're ready to integrate AI into your marketing strategies, reach out – we’d love to chat about how we can help you harness these tools. https://sparkpr.com/ Read Donna's article here: https://bit.ly/3zEu67b #AI #MarketingInnovaton #Sparkpr #ThoughtLeadership #AIInMarketing

This Thanksgiving, we’re grateful for our team, the incredible partnerships, innovative ideas, and the inspiring moments that have shaped this year. Wishing you and your loved ones a joyful and peaceful holiday filled with gratitude and connection. Happy Thanksgiving!

Meta’s Threads is rolling out custom keyword-based feeds to more users, offering greater control over the content they engage with. This update represents a significant step in enhancing personalization and improving the user experience on the platform. With features like these, Threads continues to evolve as a social platform focused on relevance and meaningful connections. Read the full article here: https://lnkd.in/gB_umFAz

The AI landscape continues to evolve rapidly, and OpenAI's launch of ChatGPT desktop integrations is a game-changer. By bringing powerful AI tools directly to the desktop, OpenAI is elevating user experiences and positioning itself as a strong rival to Copilot in the productivity space. At Sparkpr, we’re excited to see how this innovation will empower professionals and businesses to work smarter and more efficiently. Integrating AI into everyday workflows redefines what’s possible, and we’re here for it. Let’s talk about what this means for your brand’s digital strategy! Read the entire article here: https://lnkd.in/dTmHCh29

Exciting developments at the intersection of technology and government. Meta's collaboration with the U.S. government to integrate its advanced Llama AI models marks a significant step forward in leveraging AI for public sector innovation. By enhancing data management and analysis capabilities, this partnership showcases the transformative potential of AI in handling complex information systems. At Sparkpr, we’re continually inspired by the role of technology in advancing public sector capabilities. Discover how Meta’s AI models are setting new standards for innovation and efficiency in government here: https://lnkd.in/ghzZrzFr?

Industry leaders like Amy Packard Berry, our EVP of MarCom, are redefining customer engagement with AI. In her recent contribution to the Forbes Agency Council article, Amy shares how AI-powered concierge services are revolutionizing how high-consideration prospects interact with brands—offering personalized, always-on support that builds trust and drives decisions. Discover how merging cutting-edge technology with human-centered approaches is elevating customer experiences. Read the full article: https://lnkd.in/gCeEqXdU

We’re excited to see our client, bit.bio, highlighted in Inside Precision Medicine’s latest exploration of cell and gene therapy. This article dives into the revolutionary role of precision cell programming in advancing treatments, with bit.bio at the forefront of overcoming some of the biggest challenges in the field. It’s an honor to support bit.bio in their mission to transform healthcare through innovative science. Check out the full article here: https://lnkd.in/efNQijZZ #BitBio #PrecisionMedicine #CellTherapy #GeneTherapy #HealthcareInnovation #Biotech

Thrilled to see our client, SandboxAQ, featured in Labiotech.eu’s latest article on the transformative role of AI in Alzheimer’s research! The article highlights how SandboxAQ’s AI-driven tools are paving the way for new breakthroughs in diagnosis and treatment, bringing cutting-edge innovation to neurological research. Proud to support their journey as they lead the way in healthcare AI advancements. Read the full article here: https://lnkd.in/dXFFF8xC #Sandbox #AI #HealthcareInnovation #AlzheimersResearch #Biotech

And that’s a wrap at Ragan Future of Communications Conference. Special shoutout to the entire Ragan Communications and PR Daily team for a spectacular event. ? Thank you to the many keynote speakers that shared key insights on where our industry is headed and how we can all strive to BE and DO better every day. Alise Marshall Anh Selissen John Hallock Catenya McHenry Casey Weldon Sarah Vasquez Christina Frantom Nicole Dye-Anderson Justin J. Tonya McKenzie Aubrey Jackson Ashley A. Forrester Patrice Smith, APR Andres Mu?iz Amanda Coffee Yumi Wilson Mandy Mooney Giulia Fitzgerald Emily Teitelbaum Kyra Seay Dan Thomas Thank you to all of the execs and comms pros I had the honor of meeting in person and connecting with on LinkedIn. Let’s keep in touch and continue to impact the world TOGETHER. ?? Lastly, congratulations to this years Vanguard Award Honorees ?? Tara (Elkins) Darrow John Cirone #CommsWeek2024

We’re proud to share that our client, GrowthLoop has been featured in MarTech Series, discussing a critical topic for today’s digital landscape: “Personalization at Scale: How to Power AI with a Solid Data Strategy.” The article explores how a robust data strategy is essential for leveraging AI to deliver personalized experiences at scale. It’s a must-read for any business looking to elevate their approach to customer engagement and data-driven decision-making. Check out the full article here: https://lnkd.in/daZr9uG5 #AI #DataStrategy #Personalization #MarTech #Innovation #DigitalTransformation