Sparkloft Media

While some communities run on competition, this one runs on generosity. The aquascaping and aquarium enthusiast community is built on shared knowledge, creativity, and an open flow of information. Whether it’s perfecting tank ecosystems or troubleshooting plant health, aquascapers eagerly pass down their expertise to help others succeed. Tap into a world where passion runs deep and the exchange of knowledge never runs dry. https://bit.ly/4iiXjFS #AquascapingCommunity #NoGateKeeping #CommunityBuilding #MakeFriendsOrDie

F1 is back this weekend, kicking off the 2025 season in Melbourne! ????? So it's only fitting that this week's ???????? ?????????????? ???? ?????? community spotlight takes a closer look at the Formula 1 community, where 500M+ fans are the defining force behind the sport. Learn why its members fuel the sport's global reach, energy, and culture—both on and off the track.?https://bit.ly/3R8QwSW #F1Fans #Formula1 #CommunityBuilding #MakeFriendsOrDie

Ever wonder why some communities thrive while others fade? We do. ?? ??????. Community isn’t a trend—it’s a necessity. At its core, it keeps our humanity alive, preserving the creativity, uniqueness, and relationships that define us. To better understand what makes them work, we’re turning our book ???????? ?????????????? ???? ?????? into a series. Swipe left to explore the key elements that shape a thriving community, and follow along each week as we highlight a community from those closest to us...our Sparks! Read the full breakdown here: https://bit.ly/4i3WTCY #MakeFriendsOrDie #CommunityMatters #CommunityBuilders

Great night at the American Advertising Awards @ the The Fox Theatre! Thanks Atlanta Ad Club & Sparkloft Media! ??

At Destinations International Mar Comm 2025 in Austin, I had the privilege of moderating a powerful discussion on multicultural marketing and the power of communities alongside Sheretha Bell, Atlanta Convention & Visitors Bureau and Amy Garay-Azucena, Travel Oregon. At a time when inclusivity in marketing is being questioned, it is inspiring to see brands and DMOs like Discover Atlanta and Travel Oregon staying committed to authentically engaging diverse audiences, who by 2050 will make up more than 50% of the US population. ?? Key Takeaways from Our Discussion: ? Understand Cultural Nuances – One-size-fits-all messaging doesn’t work. Different audiences have distinct travel behaviors, priorities, and expectations. ? Foster Authentic Representation – Diverse content isn’t about stock photos; it’s about telling real stories that resonate with lived experiences. ? Partner with Creators and Community Organizations – Representation starts with collaboration. Work with multicultural influencers and community leaders to ensure authenticity. ? Leverage Data and Technology – Insights drive impact. Use data to identify opportunities and personalize marketing strategies. ? Create Safe, Inclusive, and Accessible Experiences – Representation matters, but so does the experience at the destination. Ensuring all travelers feel welcome is key to long-term success. ? Go Beyond Translation - ??Adapt messaging to reflect cultural nuances, humor, traditions, and even generational differences. What resonates with first-generation Latino travelers may differ from younger, bicultural audiences. How is your company approaching inclusivity in this evolving landscape? Let’s keep the conversation going. Sparkloft Media #socialmediamarketing #socialmedia #digitalmarketing #diversity #travel #multiculturalmarketing

If you're heading to Austin for the Destinations International Marketing & Communications Summit next week, we have two panel discussions you won't want to miss! ?? AT&T Hotel & Conference Center, Zlotnik Ballroom 1-4 ? ???????? ?????????????????? ???? ??????????????????????: ???????????????? ?????????????????? ?????????????????????? ???? ???????????????????? ?????????????????? Feb 5 | 1:30 PM – 2:15 PM — Travelers crave authenticity & belonging—let's talk community-driven marketing in an AI world. ??????????????????: Martin Stoll (Moderator), Erika Constantine, and Lesha Coltharp ? ???????????? ?????? ?????????????????? ???? ??????????-???????????????? ?????????????????? ?????????????? ??????????????-???????????? ?????????????????? Feb 6 | 3:45 PM – 4:30 PM ?— Diverse representation isn't a checkbox—it's a necessity. Learn how to create a marketing strategy that truly connects. ??????????????????: Renata Tilkian (Moderator), Sheretha Bell, and Amy Garay-Azucena See you in Austin! ???? #DestinationsInternational #MarketingSummit #CommunityMarketing #MulticulturalMarketing #AI

? ???????? ???????? ????????! ?? We spent two incredible days with Atlanta Convention & Visitors Bureau at our annual all-agency meeting—where ideas sparked, strategies formed, and connections deepened. This year, we gathered at the stunning Nobu Atlanta to envision how 2025 will be our most impactful year yet. ?????? ???? ????? ?????????????????? Sharing a family-style feast at Kamayan, a Michelin Guide-recommended Filipino restaurant that brought everyone together over incredible flavors. We’re already counting down the days to Love Fest 2026! (And a special thanks to Madden Media, Winistry, Inc., Digital Edge Marketing Agency, 100 Digital Creativity, Inc, SIXIèME SON, Green Media Works, and Comake for your strategic ideas and collaboration!) #AgencyLife #DestinationMarketing #Collaboration

From synthetic content and meta-creators to trust pods, our new report unpacks the key trends reshaping marketing and what they mean for the year ahead. ?? Access the report: https://bit.ly/3WeXxor #FutureReady #MarketingTrends2025 #InsightsThatInspire

With TikTok’s future in question, creators and superusers are already making their moves—some out of curiosity, others out of spite. Enter RedNote, now the #1 downloaded app, and Lemon8, close behind—both aiming to help users rebuild the communities they cultivated on TikTok. Here’s the twist: the proposed ban could also affect other apps, including RedNote. But what about you? Where are you headed next? Vote below:

Sparkloft Media x SKX Basketball When Skechers launched their basketball shoe line, they entrusted us to create their social media presence from the ground up. With ambassador athletes Joel Embiid, Julius Randle, Terance Mann, Rickea Jackson, and Jabari Walker leading the charge, we’ve crafted bold, dynamic content that captures the energy of the game—and the players redefining it. See how this partnership brings a fresh perspective to basketball footwear, one drop at a time. ???? #skechersbasketball