In AdExchanger's newest story covering the #GoAddressable Summit and how "Addressable TV’s Slice Of The Advertising Pie Keeps Growing," our Chief Investment Officer Lisa Giacosa discussed how addressable TV requires marketers to be more precise with their methodologies and their clients’ goals. Read more here: https://lnkd.in/gwN75W7r #SparkofLeadership #AddressableAdvertising
Spark Foundry
广告服务
Adweek's 2022 U.S. Media Agency of the Year and Ad Age's 2022 Media Agency of the Year.
关于我们
Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”?
- 网站
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https://www.sparkfoundryww.com/
Spark Foundry的外部链接
- 所属行业
- 广告服务
- 规模
- 1,001-5,000 人
- 总部
- New York
- 类型
- 上市公司
- 领域
- Investment and Activation、Experience Design and Strategy、Digital、Content Creation、Research and Insights、Data and Analytics和Multicultural
地点
Spark Foundry员工
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Nancy La Loggia
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Lisa Giacosa
Driving business performance by connecting Data, Technology, Commerce + Media. Keynote + Panel Speaker. Industry Judge. Awards: Adweek Media Allstar,…
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Stephanie Prager
President, Spark Foundry | Campaign US 40 over 40 Honoree | Ad Age Women to Watch Honoree | Business Growth & Transformation Leader
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Amy Durbin
EVP, Connections Director at Spark Foundry
动态
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?? ?? Thrilled to kick off the holiday season with some ?and ? in this latest collaboration for our #client Starbucks and Tastemade's Tiny Kitchen. Check out the link below to see the whimsical #TinyStarbucks that our teams brought to life.
Tastemade’s #TinyKitchen is back to kick off the holiday season with our friends at Starbucks! Check out this #TinyStarbucks, complete with all of your favorite Starbucks Holiday beverages and treats in an adorably small format, and be sure to share the magic in the coming weeks with your friends and family! Spark Foundry https://lnkd.in/gtS69VkB
Tiny Festive Faves | Tiny Kitchen
https://www.youtube.com/
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We are so honored to be recognized as a finalist in the "Inception of Impact" category of the Givsly #ImpactAwards2025. This category highlights organizations making a positive impact through new initiatives or by expanding existing programs, even with limited resources. Congratulations to all our fellow honorees and especially to our Spark Serves team for driving our #CorporateSocialResponsibility efforts. Thank you to all of our Sparklers who have donated their time and volunteered with us. Join us in celebrating on January 22 at Tribeca 360°! Interested in attending? Contact [email protected] for ticket information! #SparkofLeadership #ResponsibleMarketing
The 2025 Impact Awards Top Honorees Are Here! ? After an inspiring round of voting by industry peers, we’re thrilled to unveil the top 3 honorees in each category for this year’s Impact Awards. These exceptional individuals and organizations represent the best in responsible marketing, media, and tech, driving meaningful change in our industry. People Categories - ?? Purpose Pioneers: Martin Bryan, Noor Naseer, Sara Porritt ?? Responsible Rookies: Fatima Chaudhry, Kylee McKinney, Jenise Ogle, MPA ?? Action-Focused Advertisers: Donna Dozier Gordon, Jessica Padula, Heather Roff ?? Values-Based Vendors: Kerel Cooper, Crystal Foote, Ali Wendroff ?? Intersectionality Champions: Tony Franklin, Cheryl Guerin, Santia Nance Organization Categories - ?? Inception of Impact: Ogilvy, Spark Foundry, XR Extreme Reach ?? Responsible Representation: "A Black Executive Perspective" Podcast, Colossus SSP, Omnicom ?? Data Defenders: KINESSO, LiveRamp, Snowflake ?? Resourceful Responsibility: Initiative, Omnicom Media Group, AdTechBae Initiative ?? Sustainable Stewards: IPG Mediabrands, OpenX, Scope3 The top winner in each category will be announced live at the 2025 Impact Awards! Join us as we celebrate these trailblazers at the 2025 Impact Awards on January 22 in New York City. Ready to secure your spot? For tickets, tables, or sponsorship opportunities, email us at [email protected]. Check out more: https://lnkd.in/exBBEKf6?
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Our Chief Investment Officer Lisa Giacosa took the stage this morning at the #GoAddressable Summit to discuss "Addressable?In?Review:?A?Buyside?Check-In.” She and her fellow panelists shared their perspectives and insights on the?advancements?and opportunities that lie?ahead for #AddressableAdvertising. #SparkofLeadership
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Addressable is becoming an essential part of media strategies. Lisa Giacosa Spark Foundry Publicis Media - explains to me at the #GoAddressable Summit in Manhattan just now. Video to follow on Beet.TV
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Missed the #DISQO and Ad Age Holiday Advertising Trends webinar? Don't worry—there's still time to access the insights shared by industry leaders from Spark Foundry, Vevo, and DISQO. Discover the trends shaping the 2024 season, from early holiday shopping to omnichannel strategies. ?? Watch now! https://hubs.li/Q02YJfhc0 #HolidayTrends #AdMeasurement
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Congratulations to the 2024 #HBCU Elevator Pitch Competition Winners: Amira Connae Manley of North Carolina Agricultural and Technical State University, Stephanie Yakubu of Grambling State University, and Sabaina Scott of Howard University. Thank you Spark Foundry and Moloco for giving our 100+ students the rare chance to learn pitching and gain mentorship from accomplished #advertising executives! And special thanks to Emily Cooper and Givsly for producing and hosting a fantastic event and competition!
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Brown-Forman’s Matt Hodge, MBA and Brett Jeffreys joined Katie McBrien of Spark Foundry for a fun conversation on driving brand & demand at #P2PILIVE. The trio shared the keys to crafting the perfect communications cocktail (particularly between sales and marketing), one they’ve dubbed “The Bothism:”? ? 1 part long-term commitment ? Splash of short-term opportunity ? Heavy dash of measurement (data!) ? Equal parts of the long AND the short
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Brown-Forman’s Matt Hodge, MBA and Brett Jeffreys joined Katie McBrien of Spark Foundry for a fun conversation on driving brand & demand at #P2PILIVE. The trio shared the keys to crafting the perfect communications cocktail (particularly between sales and marketing), one they’ve dubbed “The Bothism:”? ? 1 part long-term commitment ? Splash of short-term opportunity ? Heavy dash of measurement (data!) ? Equal parts of the long AND the short
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Sponsored by Moloco, Spark Foundry's Q4 Spark Serves event was a tremendous success! Our "Spark Your Stories: Masterclass in Pitching" gave 92 HBCU First students nationwide hands-on feedback to help them pitch themselves authentically and with confidence. A key focus was helping students recognize the value in their backgrounds by highlighting experiences that are often overlooked but highly transferable to future careers. Moloco's sponsorship also amplified the partnership impact with donations to HBCU First, supporting their year-long mentorship programs and empowering the next generation of leaders. #SparkServes #HBCUFirst #EmpoweringLeaders
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