Spark Foundry

Congratulations to our VP, Content Ebony Jones who has been named a 2024 Women in Content Marketing Awards honoree! Ebony spearheads all media partnerships for The Campbell's Company portfolio of brands, and brings her positive energy (and ???) to everything she does. We can't think of anyone else more deserving of this award! The?Women in Content Marketing Awards?(WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership. Learn more here: https://lnkd.in/eHEkQgW6 #WinningSpark #SparkofLeadership

In AdExchanger's newest story covering the #GoAddressable Summit and how "Addressable TV’s Slice Of The Advertising Pie Keeps Growing," our Chief Investment Officer Lisa Giacosa discussed how addressable TV requires marketers to be more precise with their methodologies and their clients’ goals. Read more here: https://lnkd.in/gwN75W7r #SparkofLeadership #AddressableAdvertising

?? ?? Thrilled to kick off the holiday season with some ?and ? in this latest collaboration for our #client Starbucks and Tastemade's Tiny Kitchen. Check out the link below to see the whimsical #TinyStarbucks that our teams brought to life.

We are so honored to be recognized as a finalist in the "Inception of Impact" category of the Givsly #ImpactAwards2025. This category highlights organizations making a positive impact through new initiatives or by expanding existing programs, even with limited resources. Congratulations to all our fellow honorees and especially to our Spark Serves team for driving our #CorporateSocialResponsibility efforts. Thank you to all of our Sparklers who have donated their time and volunteered with us. Join us in celebrating on January 22 at Tribeca 360°! Interested in attending? Contact [email protected] for ticket information! #SparkofLeadership #ResponsibleMarketing

Our Chief Investment Officer Lisa Giacosa took the stage this morning at the #GoAddressable Summit to discuss "Addressable?In?Review:?A?Buyside?Check-In.” She and her fellow panelists shared their perspectives and insights on the?advancements?and opportunities that lie?ahead for #AddressableAdvertising. #SparkofLeadership

Addressable is becoming an essential part of media strategies. Lisa Giacosa Spark Foundry Publicis Media - explains to me at the #GoAddressable Summit in Manhattan just now. Video to follow on Beet.TV

Missed the #DISQO and Ad Age Holiday Advertising Trends webinar? Don't worry—there's still time to access the insights shared by industry leaders from Spark Foundry, Vevo, and DISQO. Discover the trends shaping the 2024 season, from early holiday shopping to omnichannel strategies. ?? Watch now! https://hubs.li/Q02YJfhc0 #HolidayTrends #AdMeasurement

Congratulations to the 2024 #HBCU Elevator Pitch Competition Winners: Amira Connae Manley of North Carolina Agricultural and Technical State University, Stephanie Yakubu of Grambling State University, and Sabaina Scott of Howard University. Thank you Spark Foundry and Moloco for giving our 100+ students the rare chance to learn pitching and gain mentorship from accomplished #advertising executives! And special thanks to Emily Cooper and Givsly for producing and hosting a fantastic event and competition!

Brown-Forman’s Matt Hodge, MBA and Brett Jeffreys joined Katie McBrien of Spark Foundry for a fun conversation on driving brand & demand at #P2PILIVE. The trio shared the keys to crafting the perfect communications cocktail (particularly between sales and marketing), one they’ve dubbed “The Bothism:”? ? 1 part long-term commitment ? Splash of short-term opportunity ? Heavy dash of measurement (data!) ? Equal parts of the long AND the short

Sponsored by Moloco, Spark Foundry's Q4 Spark Serves event was a tremendous success! Our "Spark Your Stories: Masterclass in Pitching" gave 92 HBCU First students nationwide hands-on feedback to help them pitch themselves authentically and with confidence. A key focus was helping students recognize the value in their backgrounds by highlighting experiences that are often overlooked but highly transferable to future careers. Moloco's sponsorship also amplified the partnership impact with donations to HBCU First, supporting their year-long mentorship programs and empowering the next generation of leaders. #SparkServes #HBCUFirst #EmpoweringLeaders