SPARK Strategic Ideas

We've all seen the new holiday The Coca-Cola Company ad by now, right? Made exclusively using AI, the brand's remake of their 1995 commercial, "Holidays Are Coming," fell flat. Some considered it "soulless," while others picked apart its technical shortcomings. It certainly does lack the warmth that their audience has come to expect in holiday seasons past. What do you think about this use of generative AI?

Throw?? to our first client almost 18 years ago, Performance Matters, a consultant for textile rental services industry. They stayed a client for 14 years until they sold the business. Watching businesses grow is literally the best part of our job. What's your favorite local success story? #SmallBusiness #CommunityLove

Stress affects nearly every facet of our daily lives, including work. That's why today's lunch-and-learn featured mental wellness speaker trent morrow from L & B Counseling. From the psychology behind stress to helpful breathing techniques, we learned how to shift our perspectives and better tackle everyday stressors with mental resilience! #WorkplaceWellbeing #MentalHealth #LunchAndLearn

Have you heard of "blanding"? It's a term for the increasingly popular branding approach that dulls down unique logos. The trend, characterized by sans-serif typefaces, flat graphics, and muted colors, results in an arguably generic brand identity. What do you think of this trend? https://lnkd.in/e_G8sCWR

Nomadic Outdoor Media, LLC is helping spread the word about our client TreesCharlotte's advocacy work around the Queen City! Have you seen the truck out and about? Along with Imperative Partners, we created the "Charlotte Without Trees?" campaign to raise awareness about the disappearing tree canopy. Learn more: CharlotteWithoutTrees.com and take the pledge today! #CharlotteWithoutTrees

?? A HUGE shoutout to our client, Clean Juice for their win in The Charlotte Observer's Charlotte's Best Awards in the Juice Bar/Smoothies category! ??

How interesting – according to Pinterest's 2024 Halloween Trend Report, the platform has been a hot spot for users to curate their Halloween costumes and decor. Here are some of the top searches this spooky season: ?? Charli XCX makeup (+2345%) ?? Wicked Halloween costume (+890%) ?? Dallas Cowboys cheerleaders costumes (+550%) ?? Hippie Halloween decor (+190%) ?? Ghost pizza (+850%) Full article: https://lnkd.in/eNG3CeTK

Today’s team building was super stellar ?? We got to attend The Infinite, a VR space exploration exhibit Blume Studios in Charlotte! Between “touring” the space station and getting breathtaking glimpses of outer space, we had a blast! ?? #BlumeStudiosCLT #TheInfiniteCharlotte

Tis the season for thrills and chills, and Six Flags knows that the best way to promise a truly scary experience is to promote their Halloween Haunt attraction with an equally scary short horror film. Check this one out by clicking here – and be warned, it's definitely a spooky one!

We're always excited when our team gets involved in the community – that's why we're thrilled to announce that our very own Rashell and Jess are AAF Charlotte (American Advertising Federation) board members this year!