SPARK

This winter, we helped Visit Lauderdale give people in cold-weather cities a reason to head south—to Greater Fort Lauderdale. A 3D billboard lit up Times Square. In Chicago, a warm-weather pop-up brought the feel of 88°F to the streets, giving people a taste of the warm, welcoming energy waiting for them. Add in social, video, and digital banners, and the message landed exactly where it needed to be: when winter hits, escape it and visit Greater Fort Lauderdale. ???? #SPARKbrand

Flipping perspectives isn’t just for bold, headline-worthy ideas. It’s a mindset that fuels the everyday work of agency life. In ???????????????? ????????????????: ?????? ?????????????????????? ???????? ?????????? ???? ?????? ???????????????? ???????????????? ????????, Dulani Porter explores how looking beyond big ideas fuels creativity, strengthens collaboration, and builds adaptability—from brainstorming to project management. Dulani’s article is a must-read for anyone looking to challenge their thinking and create work that stands out. Read it here: https://heyor.ca/33yANC #SPARKbrand

What if the best way to move an idea forward was to flip it entirely? ?? In her latest article, ???????????????? ????????????????: ?????? ?????????????????????? ???????? ?????????? ???? ?????? ???????????????? ???????????????? ????????, Dulani Porter, EVP & Partner at SPARK, breaks down how flipping perspectives can lead to stronger ideas, better collaboration, and bolder work. Read Dulani’s full article here: https://heyor.ca/33yANC #SPARKbrand

Pitching Q1 strategies to clients fresh off the intensity of Q4 isn’t always easy. But this is the time to reframe Q1 as an advantage, not a slowdown. Want the full breakdown? Dive into Nashira Babooram's insights in ?????? ?????????? ?????????????? ???????? ?????????? ?????????????? ???????? ????????: https://heyor.ca/AMmiTb #SPARKbrand

Q1 isn’t just a quiet quarter—it’s an opportunity to set the tone for the year ahead. In ?????? ?????????? ?????????????? ???????? ?????????? ?????????????? ???????? ????????, Nashira Babooram shares a strategic blueprint for making the most of these early months. ?? Rediscover purpose through storytelling ?? Invest in customer retention ?? Experiment boldly ?? Focus on strategic planning ?? Embrace values-driven marketing Read more on how to maximize Q1: https://heyor.ca/AMmiTb #SPARKbrand

Think Q1 is just a post-holiday cooldown? Think again. In her article, ?????? ?????????? ?????????????? ???????? ?????????? ?????????????? ???????? ????????, our VP of Insights & Media, Nashira Babooram, shows why Q1 is the perfect time to recalibrate, experiment, and set the tone for the months ahead. Ready to break free from the Q4 hangover, leverage lower CPMs, and ignite sustainable growth in the ‘quiet’ quarter? Nashira’s article shows you how: https://heyor.ca/AMmiTb #SPARKbrand

This #InternationalWomensDay, we’re celebrating the women of SPARK and the impact women continue to make in our industry. ?? With over half of our agency represented by women, there’s no shortage of talent, perspective, and creativity. Swipe through to hear thoughts from our team on what it means to be a woman in this space. #SPARKbrand

Great work takes a great team, and we’ve got a powerhouse. Here’s to the people who bring big ideas and bold thinking every day. ?? #SPARKbrand #NationalEmployeeAppreciationDay

This year is about creating even more content that matters—and making it unforgettable. We kicked off 2025 with a social media contest for Norwegian Cruise Line, inspired by the idea of experiencing ‘More Moments.’ The prize? A 3-day stay on Norwegian’s newest ship, a Boston getaway, and NHL tickets. ?? In just one week, the contest sparked 70% more conversation on social, generated $788K in earned media value, and reached 3 million impressions. Check out how we made the most of "more." ?? #SPARKbrand

Recap of our favorite week of the year. ?? #SPARKbrand