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The Trade Desk announced the launch of Ventura, their new streaming TV operating system. It is an ambitious move that highlights the company’s efforts to deepen its influence in the CTV space. However, scaling Ventura to compete with established players like Roku, Google, and Amazon will be a monumental challenge. These competitors already have massive user bases, mature ecosystems, and strong consumer trust, whereas Ventura would need to build its ecosystem from scratch. It would be a bit of irony if the lack of scale - what TTD requires of its inventory partners above all else - is what dooms this endeavor over time. https://lnkd.in/gcudauYD

The Harlem Globetrotters, a legendary sports and entertainment brand celebrating its 100th year, is taking its show to new heights. By partnering with SPACEMOB to launch their own FAST Channel, they're bringing their unique blend of basketball and entertainment to a wider audience than ever before. We sat down with President Keith Dawkins to discuss their upcoming world tour, the milestone anniversary, and the future of the brand in the streaming era. https://lnkd.in/g2gS8S2j

Tune in tomorrow as we go live with the first of three Monster Jam events featuring Marvel trucks. Starting Saturday, October 5th, at 10pm ET. With the bonus of Marvel Monster Jam trucks making their domestic debut, it becomes “Must See TV.” --- It is a great time to be a Monster Jam fan as there are now more options than ever before to see your favorite drivers and trucks in action. Be sure to have your popcorn ready and join us on Oct. 5 for the first of three historic live events as Marvel and Monster Jam deliver high-octane action and truly become as big as it gets! #PlutoTV #VizioWatchFree #Plex #MonsterJam https://lnkd.in/gySCV2GN

The Trade Desk published its list of 100 Premium Publishers report recently and it made for a good reminder of how often the middle class of Independent Publishers are overlooked and unfairly categorized as anything other than premium. The TTD list draws attention to major players dominating the space (in other words, the largest publishers) that have a lot to offer, but it's crucial for advertisers to recognize the value that smaller, independent publishers bring to the table. While they may have a smaller reach of larger entities, these independent publishers offer unique advantages that can be strategically leveraged for premium advertising. https://lnkd.in/gbCnJ7pP

The Game Has Changed. How Fans Watch Sports is Evolving. Did you know? Over 90 million US fans will be streaming by 2025. SPACEMOB is changing the game with several new Streaming FAST Channels and Live Events.? Check it out- https://lnkd.in/gRdqFA_J #SportsStreaming #FutureofSports #SPACEMOB #Advertising #DigitalLandscape #StreamingSports #FASTChannel #FASTChannelMarketing #Livesports #LiveStreamingSports #GametimeDecision #ChangeTheGame #StreamingLandscape #GlobalDistribution

“We’re thrilled to partner with Feld Motor Sports to launch the Monster Jam FAST channel, heralding a new era of immersive entertainment for Monster Jam fans worldwide,” stated SPACEMOB CEO Loren Wilson. “Monster Jam holds an esteemed status as an iconic brand revered by millions of devoted fans worldwide. The channel promises to deliver unparalleled content, capturing the heart-pounding action and awe-inspiring stunts that define Monster Jam.? Read the full release and be sure tune in on #Vizio #WatchFree (US) and #PlutoTV (Global) #FeldMotorSports #MonsterJam #LorenWilson #CTV #SPACEMOB #StreamingSports #FASTChannel https://lnkd.in/gHVxyfx9

Excited to announce our partnership with Harlem Globetrotters!!

We have been hard at work on developing our latest slate of channels, the latest being the legendary Harlem Globetrotters. #harlemglobetrotters #streamingsports #livesports #fastchannels #SPACEMOB https://lnkd.in/gT9zyj7N