When we first created Sovi in 2020, the world of non-alcoholic drinks was completely different. The market for NA wine barely existed in the US outside of a few legacy brands lost on a dusty bottom shelf in the corner of a wine store.
Our initial vision for Sovi was an NA wine that was fun, casual, and approachable. Something that could be enjoyed right alongside the NA beers that were quickly taking ahold of the market. No wine snobbery. Our original branding got us pretty far. Honestly, I believe that it led to much more success in the first couple years than if we had gone out of the gate with a more wine-geeky style and look, or a higher price point. The market just wasn’t ready.
What hasn’t changed since day one is our commitment to quality, approach to creating our wines, and our direct and strong relationship with our vineyard partner, with whom we are currently harvesting our 5th vintage.
As the NA wine category (specifically dealcoholized wine) has grown over the past few years, all of these things are actually still pretty unique, especially among producers in the US. We realized that it was time to create a new brand look that truly reflected our values and the quality of the product in the bottle (and can), and communicates that differentiation to retailers and consumers.