Southend Productions

Earlier this year we launched our campaign for Branded Storytelling... since then, some of you have asked “what exactly does that mean?” So, we decided to break it down for those of you still curious... Branded storytelling, to us, is content that aligns your brand’s values with your target customers and deepens your brand’s meaning to those customers. The hope is those customers become more than just a one-off transaction...they become raving, loyal fans of your brand... Ultimately, through branded storytelling, we want to help you win with your customers for your brand. But it’s more than that, isn’t it? “Branded content can increase brand recall by 86%, which is higher than pre-roll ads (65%) and other digital ads (59%).” (https://lnkd.in/eYT8KKwM) Your brand doesn’t end with ads, sales, your product or service, features, or even social media... and most people don’t choose to intentionally spend time with ads. But they WILL spend time on content that they find valuable to their lives and are already seeking out—whether it’s entertainment, acceptance, or teaching them something new. Your customers want -- no no... NEED to find value in your brand beyond the product or service you offer. That’s the branded experience. You know this...you need content that builds your brand and as a production company, we want to influence the content throughout the full branded experience—from employee training, to story-driven content, through product-led ads. Our goal is to strengthen your brand with stories that add value to people’s lives with visually rich content and thoughtfully crafted productions, and to help you develop that content from the original idea through distribution. So, how are you creating a frenzy around your brand?

“Southend is an exceptional team of creatives with an eye for storytelling, and everyone on the team makes the production workflow efficient and enjoyable. As a Creative Director who has worked with them for several years, I would recommend Southend 1000x over for any cinematic needs. They make MY life easier and streamline the entire process start to finish so that I don’t have to worry about anything other than giving them my vision and leveraging the final deliverables. I truly have never worked with a more methodical and organized, yet creative and innovative production group. They are a breath of fresh air and a true partner in creative conceptualization! They are the most reliable and consistent team I have had the pleasure of working with in the industry!" Kind words from our friend Ginger Bondurant Snyder!

ATLANTA PEEPS: We’re super stoked to attend 4ATL tomorrow and would love to meet you. Are you attending? Shoot us a DM so we can make plans to hang! #atlantacreatives?#creativityconference?#marketingconference?#4ATL

We spent this week on location in San Antonio for a photo shoot with Acadia and Centex Homes producing some beautiful "new build" - "lived in" photography for Centex. Excited to share the final results with everyone but huge thanks to our cast and crew. ? #photography #commercialphotography #production #onlocation #b2cmarketing #realestate #newhomebuilding

Trying to figure out how to produce multiple photo assets for your next marketing campaign? Check out the work we did for @gapower combining their photo and shoot to create a mountain of ?? assets for their campaign "Ready. Set. Save" - Energy Saving Tips and Tricks. #brandedphotography #commercialphotography #commercialproduction

??NEW??Seasonal Ad for Georgia Power Company. We helped GA Power produce a series of broadcast ads to help Georgia Residents become aware of simple ways they can reduce their energy use. Southend has been working in the PR Marketing/Awareness space for a long time with brands like Coke, Chick-Fil-A and Georgia Power. Huge thanks to the team at @yahagency and Terrilyn Simmons for trusting us with this production. Creative Agency: YAH Agency Client: GA Power VP, Marketing: Cory Witt Group Creative Director: Greg Grantham Creative Director: Brett Stacy Production Supervisor: Taylor Lechleiter Agency Producer: Alex Kreuter Creative Director: Justin G. Director: Joe Thompson, Southend EP: Nathan Cheuvront, Southend Producer: Mandy Wright, Southend 1st AD: Phil Stevens, Southend DP: Alexander Glustrom, Southend

At?Southend?we are working to become a more sustainable production company. As parents, it’s infuriating to watch your kids grab a cold water bottle from the fridge, take one sip, and then leave it untouched. This scenario not only wastes money but also creates unnecessary trash. This is a common issue on set as well: we grab water bottles, drink half, lose them, or even finish drinking, but by the end of the day, we generate a lot of waste. To tackle this problem,?we are taking action. We are no longer providing cases of water on set. Instead, we are providing crew with a water jug available for refilling reusable water bottles. This change aims to reduce waste! ? #sustainablesets #susty #sustybiz #gogreen

Day 1 of 3 for Exotec Manifesto Video. A brand or manifesto video is a visual representation of a company or organization's core values, mission, and identity. It serves as a powerful tool for communicating the ethos and personality of the brand to its target audience. Here are some key aspects typically found in a brand or manifesto video: ? Narrative and Storytelling: It often tells a compelling story that reflects the brand's journey, purpose, or the problem it aims to solve. ? Visual Identity: Uses visual elements such as color schemes, typography, and imagery that are consistent with the brand's overall visual identity. ? Mission and Values: Clearly articulates the mission, vision, and core values of the brand, emphasizing what sets it apart from competitors. ? Emotional Appeal: Aims to evoke emotions such as inspiration, empathy, or excitement among viewers, forging a deeper connection with the brand. Call to Action: Sometimes includes a call to action that encourages viewers to engage further with the brand, such as visiting a website, subscribing, or sharing the video. ? Target Audience: Tailored to resonate with the specific demographics and interests of the brand's target audience. ? Distribution: Often distributed through various channels such as the brand's website, social media platforms, or during presentations and events. Overall, a brand or manifesto video is designed not just to inform but to captivate and persuade, leaving a lasting impression that reinforces the brand's identity and values in the minds of its audience. #b2bmarketing #brandvideo #videoproduction #onlocation #filming

Sometimes you just don't have the budget for full-service, live-action production...But when in need, there a few ways to have a successful post-production only project. No production days required! ??HINT? a little Motion Graphics can go a LONG way... #brandedstorytelling #explainers #motion

Not sure how much your video production should cost? Well....we created a production budget calculator!! Watch the video to unlock ?? access to this brand new ?? FREE ?? tool we are rolling out. #productionbudget?#videoproductioncompany?#videoproductionbudget