In this week's newsletter, we’re highlighting a few stories that resonated with us. Our first two stories came out of SXSW: one on how a handful of brands made lemons out of lemonade, and another revealing some key tech and PR insights from Austin. Lastly, we take a peek at how the new tariffs launched by the Trump Administration will likely impact marketers. Hint hint…they will…significantly. #newsletter #sxsw #marketing #tariffs
SourceCode Communications
公共关系和沟通服务
New York，NY 3,127 位关注者
Bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
关于我们
The idea for SourceCode came about in 2017, written on the back of a napkin, over a drink or two (ok… definitely two) in a dingy bar in downtown San Francisco after tech PR industry veterans Greg Mondshein and Rebecca (Becky) Honeyman felt it was their time to do things a bit differently. Setting out to fix what they felt was broken in tech PR, the pair launched SourceCode with the mission of evolving public relations and marketing communications by bringing together data and insights, creative thinking, and a healthy dose of humanity. SourceCode has continued to rise the ranks, earning the agency a reputation for executing creative, needle-moving client campaigns and being one of the PR industry’s best places to work – accolades that have earned the agency more than 50 awards to date. In 2022, SourceCode officially expanded its service offerings to encompass creative and digital capabilities, solidifying the agency as a fully integrated partner for its growing roster of clients. In 2023, SourceCode opened its doors in London, marking its first official step toward global expansion. Beyond its client work, SourceCode is committed to inspiring and enabling brands, communities, and individuals to grow and change the world, building a brighter, bolder future for us all. The agency invests significantly to champion equity, social justice, and sustainable, environmentally-friendly growth, infusing our work and relationships with empathy and real human understanding. This commitment includes the operation of the Diversity Marketing Consortium, a NYS 501c3 organization that provides pro bono marketing services to diverse and underrepresented startup founders, being a member of the Clean Creatives, and achieving B-Corp certification. As SourceCode enters its next phase of growth, our mission remains to keep humanity at the center of everything we do and advise clients no matter what technological changes the future may bring.
- 网站
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https://www.sourcecodecommunications.com
SourceCode Communications的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Marketing、Communications、Public Relations、Technology Marketing、Corporate Communications、Messaging、Media Relations、Growth Marketing、Integrated Communications、Digital Strategy、Influencer Relations、Events、Marketing Activations、Research和Analytics
地点
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主要
获取路线
US，NY，New York
SourceCode Communications员工
动态
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Audience targeting has evolved, and so should your strategy. Our EVP, Head of Technology and Innovation, Kevin Dulaney, breaks down what’s working, what’s not, and how to actually connect with the humans behind the data in our latest blog post. Check it out: https://ow.ly/52ux50VoXTj #audiencetargeting #marketingstrategy #data
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Out with the old, in with the new! ?? Spring has sprung and your comms strategy deserves a refresh. Our VP of Consumer, Cori Cagide, is sharing four tips that will help you clean up, clear out, and tidy up your approach. Check it out here: https://ow.ly/wCBZ50VoQw7 #SpringCleaning #CommsStrategy #MarketingTips
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For March, we’re celebrating Women’s History Month by spotlighting women who were more than just the wives of famous men, they were changemakers in their own right. Today, we honor Rachel Robinson, a civil rights advocate, nurse, educator, and force for equality. While she is often recognized as the wife of baseball legend Jackie Robinson, Rachel built her own legacy as a champion for racial justice and education. She earned a nursing degree from UCLA and later a master’s in psychiatric nursing from NYU, dedicating her career to mental health and social justice. After Jackie’s passing in 1972, she founded the Jackie Robinson Foundation, which has provided millions in scholarships and leadership opportunities for minority students. Her work has earned her numerous accolades, including the Candace Award for Distinguished Service and the UCLA Medal. At 102, Rachel Robinson’s legacy continues to inspire generations. #WomenWhoLead #WHM #WomensHistoryMonth
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?? Big news! We’re hitting the West Coast! A new coast means new people which is why we’re thrilled to welcome Tim Scarfe as our new Senior Vice President, West Coast Lead ??. Tim’s arrival marks a major milestone as we expand into San Francisco, right in the heart of Silicon Valley. With over 15 years of international experience and a deep background in tech PR and business growth, Tim is the perfect leader to spearhead our West Coast presence and deepen our ties to the region’s thriving innovation community. From building high-performing teams to unlocking new business opportunities, Tim’s leadership will be instrumental as we continue to scale globally and make bold moves in 2025 and beyond. Welcome to the team, Tim! Check out the full announcement of Tim’s hiring here: https://ow.ly/Iabp50VnE4Q #NewHire #TechPR #Leadership #WestCoastExpansion #Growth
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SXSW continues to be the place where the next big thing gets its start. This year's event was a melting pot of AI advancements, climate tech innovations, and the rise of the creator economy. From heated debates on synthetic data to Waymo’s robotaxi launch in Austin, this year’s event was packed with game-changing insights. With record-breaking attendance, SXSW 2025 cemented its status as a must-attend event. Our EVP, Head of Client Services, Christa Conte Alenier, has rounded up the biggest trends and takeaways following the event in our latest blog. Read it here: https://ow.ly/uG0i50VkJP5 #sxsw #trends #thoughtleadership
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Congratulations to our newly promoted Account Manager, Spencer Hotz on being named this month’s SourceCode Star! ?? There is nothing we love more than when our clients feel the impact of our work, and Spencer has set the bar incredibly high in just a short time. From seamless onboarding to securing top-tier media opportunities, Spencer has been a true partner to our clients….so much so that they already can’t remember life before SourceCode. He recently got a personal shoutout from one of our client's SVP of Marketing: “He has been a partner in every sense of the word and also fun to work with!!” ?? As if that wasn’t enough, Spencer also landed an opportunity with Business Insider to feature a client photographer covering the Super Bowl, spotlighting the clients' dominance in covering major cultural events. Keep up the great work, Spencer! ?? #sourcecodestar #employeerecognition #sourcecodestong
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St. Patrick’s Day just got even more festive!??? ?? This month our client, TouchTunes teamed up with a powerhouse partner for a month-long celebration of music, good vibes, and a chance to win big in their exciting sweepstakes!?Whether playing your favorite tunes or just enjoying the spirit, this partnership is all about using the power of music to bring people together. ?? ?? ? Check out how they’re making March unforgettable: https://lnkd.in/eitGrttr Forbes Jeanette Hurt #StPatricksDay #TouchTunes #Sweepstakes
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For March, we’re celebrating Women’s History Month by spotlighting women who were more than just the wives of famous men, they were changemakers in their own right. Today, we’re recognizing Lillian Disney, an artist and philanthropist who played a crucial role in shaping the Disney legacy. As an early ink artist at the Disney Studio, she had a hand in bringing animated magic to life. She is also credited with renaming Walt’s most iconic character from Mortimer to Mickey. This was a decision that helped define a cultural icon. Beyond her artistic contributions, Lillian dedicated her life to philanthropy, supporting arts, education, and human services through the Walt and Lillian Disney Foundation. Her influence extended far beyond animation, leaving a lasting impact on communities and creative industries alike. #WomenWhoLead #WHM #WomensHistoryMonth
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In this week's newsletter, we’re highlighting the exceptional campaign from Duolingo (swoon), how the iconic National Geographic brand has approached social strategy, and how Lush took a COMPLETELY different approach and shut their socials down. Some really interesting perspectives as the social landscape continues to shift. Check it out! #newsletter #sourcedecoded #sourcecodestrong #socialcampaigns #socialstrategy