Soupergirl

What do Shark Tank, soup, authenticity and AI have in common…come find out at Quirks New York ! Sara Polon

When we launched this business fifteen years ago, the phrase “visual identity” was foreign to me. A logo! A label! A name! These are the terms I knew, or, had to teach myself (while reading Small Businesses for Dummies!). I had no idea about the importance of a company’s visual identity. I learned the hard way that leading with our brand wasn’t the right strategy. Soupergirl is not a household brand (yet!). We had to let the product shine. On a good day, CPG brands have approximately two seconds to capture a shopper’s attention. If they happen to notice a product, consumers take another three seconds to make their decision. So that label better be GOOD! Smart, simple, eye-catching, and memorable. There needs to be bold consistency across the brand. Because you literally have four seconds to get that first sale. With all that in mind, I’m so excited to debut the new Soupergirl visual identity. Designed by the extraordinary team at Make & Matter, this new design captures Soupergirl’s essence: Fresh, healthy, incredibly delicious, better-for-you and better-for-all. Our logo is sleeker, and, well, grown up! Our new tagline - Just. Good. Soup.-? much better captures what we’re trying to offer to the world. Great food. Sourced responsibly. With an eye towards food justice. We’re feeling extra optimistic about this new visual identity due to the incredible consumer data provided by the team at Behaviorally. The increase in consumer purchase intent noted in their tests makes me want to shimmy! You’ll start seeing our new brand roll out in stores everywhere over the next few weeks. Here we go! Thank you to SO MANY people - the list is large - but just a few... Michele McCorry Heather Stouffer Trina Bentley Janice Lai Magerr Jenna Cippoletti Julie Sweet Sara Hewitt Laura Mae Schaeffer Lori M. Herman

One of the things I'm proud of about Soupergirl is that we're a certified kosher company. There is a real lack of healthy, fresh options for kosher consumers. And now that the holiday of Passover is almost upon us, I'm excited to announce that the Soupergirl Passover Menu is now accepting orders. Everything is strictly kosher for Passover (under the Star-K). Nationwide delivery options are available! We offer Passover favorites and new takes on old classics. If you or anyone in your community are looking for fresh, healthy Passover options, please check out our menu! https://lnkd.in/d_x_9HGM