SoundStack

SoundStack spring event series kicks off on March 31 in Chicago at Podcast Movement Evolutions! With multiple entities operating from different playbooks for podcast #measurement, what is an advertiser to trust? What matters the most? Downloads? Time Spent Listening? Rankers? How should each be counted? How can anything be measured cross-platform when different platforms don’t talk to each other? Our own Rockie Thomas and Larry Rosin, President of Edison Research, go deep on #data in this fireside chat. Specific time to come....

?? Proud to announce that we’re certified compliant with the @IAB Podcast Measurement Technical Guidelines 2.2.?? As we say a lot, adhering to industry standards like this makes this space better for everyone. Despite its massive consumption, digital audio still has a ways to go to match the ad budgets allocated to other channels; giving buyers metrics that are consistently defined and measured equally across #podcasting is a critical part of balancing that disparity. Podnews has a fairly comprehensive listing of podcast hosts and their current level of compliance – check it here: https://lnkd.in/ebd3WCbr #audiosimplified #measurement #analytics #standards #podcastadvertising #hosting #BadAaaS

PART 2 OF OUR PUBLIC RADIO INTERVIEW SERIES IS UP “I think there’s a whole generation of people who don’t understand what public radio is, how it’s funded, or that it’s even nonprofit. There could be a collective effort around educating younger audiences around why we exist in the first place and why it’s worth supporting.” Our discussions with leaders in public media continues with KCRW’s Chief Audience Officer, the awesome Nathalie Hill (Con). Hear what she has to say about knowledge sharing across stations, when it is/isn’t right to make data-driven decisions, and a lot more. Read it here: ?? ?? https://lnkd.in/eaqxHgwX #audiosimplified #BadAaaS #publicradio #broadcasting #digitalaudio #monetization #data #collaboration

We love seeing the two ends of our business out there on the road together! Matt Kellogg is here with Abel Rodriguez and Will Dietzler from team Live365 (A SoundStack Company) talking all things internet radio and podcasting with attendees of the NRB show. Whether you’re a hobbyist or enterprise broadcaster or anything in between, we’ve got you covered. Last day of the show – head over to the Live365 booth to learn more and say hi to the fellas… #audiosimplified #BadAaaS #broadcasting #podcasting #audiomarketing #event #NRB2025

Full interview is up! CSO Rockie Thomas sat down with James Cridland and Sam Sethi at Podnews Weekly Review to talk all things podcasting. The three discuss everything from the need for more concise ad messaging to serve an ever-distracted public, to when it’s right to use #AI in podcast ads, to focusing on the most valuable elements of #podcasting 2.0. Listen here: ?? https://lnkd.in/eHJt-NvS #audiosimplified #measurement #analytics #content #openweb #video #podcastads #hostread #BadAaaS

Exciting times ahead as some of our newer Stackers get ready to meet with customers face-to-face! We’re especially looking forward to seeing Will Dietzler at #NRB2025 next week repping Live365 (A SoundStack Company)! He’s all set to connect with attendees, share insights, and bring fresh energy to the show. Have a listen ?? , get to know Will, and check out more of the team here: https://lnkd.in/ePSjMBkR #audiosimplified #badaaas #digitalaudio #radio #team

? NEW ARTICLE ? As we all know, #publicradio, in its relative freedom to program unique content, maintain ties to local communities, and more, is?a unique gift to listeners. Still, that same #independence that gives local public radio its magic also presents challenges. More competition for the world’s attention than ever, less institutional support, and more, means everyone in the space needs to get creative and take action to ensure the segment's future growth. With that, the power of stations working collaboratively can't be underestimated. Part One in our series of interviews with public radio leaders features WBGO President and CEO, Steven A. Williams. Have a read ?? ?? ?? : https://lnkd.in/eWw-sm9Q #audiosimplified #measurement #analytics #content #digitalaudio #publicmedia

? NEW ARTICLE ? As we all know, #publicradio, in its relative freedom to program unique content, maintain ties to local communities, and more, is?a unique gift to listeners. Still, that same #independence that gives local public radio its magic also presents challenges. More competition for the world’s attention than ever, less institutional support, and more, means everyone in the space needs to get creative and take action to ensure the segment's future growth. With that, the power of stations working collaboratively can't be underestimated. Part One in our series of interviews with public radio leaders features WBGO President and CEO, Steven A. Williams. Have a read ?? ?? ?? : https://lnkd.in/eWw-sm9Q #audiosimplified #measurement #analytics #content #digitalaudio #publicmedia

Nothing makes us happier than seeing our amazing #partners getting recognized for their amazing work. Amanda Hopp, a chief engineer for Crawford Broadcasting, joins other tech leaders gracing the cover of the latest print edition of Radio World in an ongoing feature on women in engineering (historically a male-dominated field). Similar to our own CEO Jon Stephenson, you can trace Amanda’s life in audio from her teens – working alongside her dad as a station board op – to a leadership role today, in her case, overseeing four Denver-area stations. She is the only woman on the broadcaster's 13-engineer team. Read the full piece here: https://lnkd.in/eKK7Q4GT Congrats Amanda! #audiosimplified #team #collaboration #broadcasting #radio #streaming #engineering

We couldn't be more excited to have John Morris on the team as chief product officer. A winning combo of expertise and accountability -- and just a great human. Big things ahead. Hear from John himself below ?? #audiosimplified #team #collaboration #service #podcasting #radio #streaming #audio #advertising?