Sounds Profitable

“Whether it's an MMM or even a pixel-based model, it's a view of the world that’s created through the math, but it's not the truth. It's not reality. It's giving you an estimate.” - Giles Martin, (EVP of Strategy & Insights, Oxford Road) New Influencer, New Media Roundtable ?? We recently welcomed dozens of Chief Audio Officers for an Attribution Forum at Audacy, Inc.'s SoundSpace in Soho, NYC. ICYMI, we’re sharing highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts: ? James Ingrassia (EVP, Client Service, Oxford Road) ? Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and? ? Shane Pittson, (Founder, So&So?) for a deep dive into attribution. Highlights: ?? MMMs – Getting in the Mix? ?? Next Level Radio ?? Everything Pixels Also well worth your time: ?? Creators, Influencers, and Makers — Oh My! ?? "Audio Primes" and "Video Primes" with Tom Webster of Sounds Profitable ??? The Podcast Election Check out the new Influencer and sound off in the comments ?? — #AudioAdvertising #Podcast #Attribution

Join Tom Webster and Crooked Media's VP of Sales, Giancarlo Bizzarro, on November 20th to talk the latest findings from Sounds Profitable's groundbreaking research on podcast consumption patterns and the future of audio and video. Register below! ??

13 years ago today I walked into Seattle City Hall and paid $70 for a business license and Larj Media was born. From Chef Tom Douglas who was the first to say "yes" on day one to our most recent show, George Cheung & More Equitable Democracy, and everyone in between it has been a complete and utter thrill ride. Thankfully it's no longer just me working alone to help clients find their audiences and tell their stories! Cheers and gratitude to my sister Joelle Nole at the helm and our team of experts & partners who continue to enjoy our journey...the ride continues! Corine (McKenzie) Kuehlthau Maria Paleologos Shawn Simmons Faith O. Lisa Gray Chris Young Sounds Profitable Tom Douglas #podcast

Tom Webster ?? The Podcast Academy LEARNING ALERT! TPA is hosting a webinar with Tom Webster from Sounds Profitable on podcasting trends, insights, and future directions. It's open to all, so don't miss it! You don't have to be a member to attend. Register: https://lnkd.in/eT7Y_7CS

Podcasting’s top genres are more diverse than ever. According to a recent Sounds Profitable study, the top five emerging hits in the last 30 days include comedy, news, sports, political talk, and true crime. https://bit.ly/3UAwSS8

1,000 shows have stepped up to join Brands in Audio. BIA is the first-ever directory exclusively for branded podcasts. Its goal?? -Get transparent and share clear benchmarks in branded podcasting. - Help brand podcasts gain visibility - Share access to insights to understand where your podcast stands and how to make it even better. We launched BIA in collaboration with Sounds Profitable nearly a year ago, and we're so happy to see it growing. If you've got a brand podcast you want to share: enter your RSS feeds and agency profiles at?brandsinaudio.com?to make sure you’re represented.

Here's 19.2 ounces of podcasting wisdom about the choice to make video and the true power of audio: https://lnkd.in/egVxMxEk

While there is no one-size-fits-all solution to fill Chartable's absence come December, Misener lists out some excellent options to fit individual needs, such as replacements for Chartable's Smart Links.

The percentage of the population who has not listened to a podcast is not a monolith. As The Podcast Landscape 2024 finds, there's three distinct subcategories to that 26% of respondents, ranging from those who lack the mans (be it device or internet connection), to those who actively avoid podcasting due to misconception. But in the middle is The Persuadables, 20 million U.S. residents, who are open to the idea of podcasts if the medium demonstrated its value to them.