Sound Motive - Animation and Video Production

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” ?? This headline is credited to ad guru David Ogilvy but he didn’t claim to be the author ??? Ogilvy said in a 1977 interview with John Crichton “I didn't write that headline it's a quotation from an article which had appeared about 20 years before in an English Automobile Magazine” ?? He found it because he did his research “I spent three weeks reading up on Rolls-Royce and came across that observation” ?? Under pressure to find something "original" we often overlook the “gem” we are standing on! Sometimes it’s not until we step back that we see things clearly ?? For example while researching a script for a Satellite Imaging business, we uncovered they had access to over 56 million images on their platform. This was taken for granted by our client but was valuable new information to their prospects. ?? What might you be overlooking...where else could you look? ??? #research #clarity #copywriting #advertising #marketing #scriptwriting #rollsroyce #ogilvy

Hoping all our lovely Linkedin followers have a blast this Christmas! ?? Here's a little animated message we made to get you in the holiday mood...?? #christmas2024 #ecard #animation #happyholidays

Writing an Explainer Video Script is like playing "Jenga" ?? According to game designer Leslie Scott the name "Jenga" comes from the Swahili verb "Kujenga" which means 'to build'. ??? Although it starts with a built tower, players actually?slide out blocks then replace them on top of the stack. So the goal is really to?rebuild. This is a bit like writing an explainer video script, where what you begin with gets deconstructed and reconstructed.??? In Jenga, you restore pieces carefully, to avoid toppling the tower while rebuilding it. Likewise in script editing, you refine and adjust until you have a tight, impactful message. Tip: Avoid a weak structure comprised of words that do not contribute to the meaning or flow of the script. ?? Here are some more similarities to consider when approaching how to write or edit an explainer video?script: Balancing Elements??? Just like Jenga moves, every word and sentence in your script needs to be carefully considered. Remove too much, and the foundation weakens. Add too many details, and you risk overloading your message. Strike the right balance. Strategic Decisions???? In Jenga, every move counts. Similarly, when you edit your script, you’re constantly making strategic decisions - deciding what to keep, what to cut. What needs rewording to make your message clearer and more compelling? Tension??? Like the delicate tension in Jenga between stability and risk, editing a script requires walking the line between simplicity and creating impact. Can you make the point clear, without over-explaining and losing engagement? Limited pieces??? There is a limit to the pieces in a game of Jenga and there's a limit to the number of words you can use in a tight script. Once you reach that capacity you can remove and replace - but you can't add. Relationships??? As the blocks in Jenga rest on one another the sentences in a script relate to each other. Before removing or replacing consider the impact on the surrounding ones. #ExplainerVideo #ContentEditing #ScriptWriting #VideoMarketing #Storytelling #Jenga

Authentic Intelligence ?? "People are made of STORIES" ??? What about Artificial Intelligence..? ? Ai is powerful ? Ai is useful ? Ai is fascinating but... ? Ai has no experience ? Ai isn't trustworthy ? Ai has no authenticity In fact Ai has never even watched the sun rise. In other words Ai has no genuine stories of it's own. Anything it produces is vicarious, a composite. ?? The failures and triumphs you have experienced shape you ?? What's your story? #ArtificialIntelligence #AI #Storytelling #Authenticity #AuthenticIntelligence

What B2B brands can learn from 'those' Tesco billboards...?? Linkedin folk seem to love or hate them but admit the ads got noticed ??? No doubt about that but what about the campaign idea...?? Was the marketing brief to... ...'get people talking about Tesco' ?? ...'let people know Tesco sell food' ?? ...'tell people why to buy from Tesco instead of competitors' ?? ....? If it was the 1st: 'job done', if the 2nd: 'I knew that' if the 3rd: 'FAIL' ? - because the campaign shows us the 'WHAT' but not the 'WHY'. Why should I buy food from Tesco...is the price cheaper, the shop nearer, the quality better or is it more ethical than other shops? ?? Maybe Tesco can afford to take risks with a market share of 27% ?? But if your business doesn't have their brand awareness or ad budget consider emphasising your VALUE PROPOSITION instead ?? #Tesco #Billboard #Advertising #MarketingBrief #B2B #ValueProposition

Clear communication is essential in a noisy digital world. Sound Motive, understand the power of refining a message until it resonates. We craft meaningful videos that connect with your audience. Let's leave your message ringing in their ears. Contact us to amplify your value ?? #ClearCommunication #VideoProduction #MessageCrafting #MeaningfulVideos #AmplifyYourValue

We recently delivered a development video for a software client in the automotive sector ?? The project is under NDA so we can't show the finished video yet but our client has kindly allowed us to release some details including photos from the shoot ?? This is the second film we have made for?Ebbon Intelligence?who are using this live-action video to demonstrate the capability of their prototype to engage with stakeholders ?? Our first film used 3D animation to visualise the technology and quickly explain the concept during meetings to establish market demand and gain feedback ?? It was great to work with Ebbon Intelligence?again and see the development of their innovation taking shape ?? We look forward to sharing the finished video in due course ?? #software?#automotive?#prototype?#videoproduction?#innovation?#demonstration

Happy humpday, engineers! As the leaves turn spicy colours ??, maybe it's a sign to fire up your marketing strategies! ??Need a compelling way to pitch your product or explain your engineering ? ?? Our explainer videos are like rocket fuel - engaging your audience and boosting your business! ?? Let's mix some potent propellant for you. ?????? Contact us about launching your next creative project! ?? #EnterprisingEngineers #ExplainerVideo #VideoMarketing #SoundMotive #AnimatedExplainer

Huge congratulations to Open Cosmos ?? on securing a €60M European Space Agency - ESA contract ?? to deploy 7 Earth Observation satellites! ?? Located in low earth orbit, the satellites use a variety of high resolution cameras, receivers and AI technologies?to deliver economic and environmental benefits for Greek and European citizens. Open Cosmos made the announcement today here on Linkedin. You can read more about the deal and see the image we produced for them in the article on their website's News page. #SatelliteImaging #EarthObservation #Illustration #3Drendering

Celebrating #StopFoodWasteDay by sharing the animation we produced for the fabulous Oxford Food Hub! ?? ?? ?? Visit Oxford Food Hub to learn how you can become #foodwastewarriors?too! ?? ?