Sound & Sense Communications转发了
Two truths and a lie: ?? I won the 2015 Best Actor Oscar. ?? Most business writing is too wordy. ?? Most business writing can be cut by half. Okay, enough suspense: I didn’t win Best Actor in 2015. (That was Leonardo DiCaprio.) The truth is that most business writing is far wordier than it needs to be, and that cutting it by half is realistic. It's also highly beneficial. The wordier your content, the less likely your message is to break through to your target audience. People are busy. They’re moving quickly. They’re overwhelmed with content coming in from every direction. They have 11 things on their plate and only thismuch time to get them all done. And even when they’ve asked to read what you’ve written—rarely a given—they’re probably skimming while thinking about something else. So our job is to make business content as direct as possible. Here are a few examples of just how much can be trimmed from standard-issue business writing: “This high-value initiative will streamline our operational processes and enhance our service delivery mechanisms to our clients.” ?? “This initiative will streamline operations and enhance service delivery.”? ??47% shorter “Our dedicated team of highly skilled professionals is committed to leveraging their extensive expertise to ensure that every aspect of your experience with our organization is characterized by the utmost efficiency and effectiveness.” ?? “Our team’s expertise makes your experience with us efficient and effective.”? ??67% shorter “By harnessing the power of innovative methodologies and state-of-the-art technologies, we are poised to deliver a suite of solutions that not only address your current business challenges but also anticipate and prepare for future market disruptions.” ?? “Our innovative methodologies and state-of-the-art technologies help us address your business’s current challenges and prepare for future market disruptions.”? ??47% shorter It’s no lie: The punchier your business writing, the more powerful. And the more powerful, the greater the impact on your company’s goals. *** Hi, I’m Joshua Perin, Founder and Principal at Sound & Sense Communications. We help small, midsize, and emerging businesses grow by unlocking the power of their stories. If you’d like to learn more about how we can help you do that with content strategy, content creation, and content coaching, please reach out!