SoStereo

It's 5 o'clock somewhere right? ?? With the average American spending around $583 on alcohol per year, brands spent over $1.4 billion dollars on alcohol advertising in 2023. Carefully crafting the right music for your creative will not only add dimension to your spot but will also give your audience a full bodied experience. ?? Teaming up with our friends over Highdive we tapped Godblesscomputers to deliver sonic vibes as sweet as bartender created cocktails, delivered straight to your door. Come see what we have on tap. DM us to see how our music solutions can add dimension to your story. ??

"Fight with your life, to protect music" - Lora Schulson ? In the latest episode of What About The Music, 72andSunny's Head of Production for North America, Lora Schulson, lays out a playbook for directors, producers and creatives on how to organize, plan, and execute music in their campaigns. While talking about her career in advertising, Lora doubles down on why music is so important and the positive outcomes it can create when embraced early. Catch the full episode here or wherever you consume your podcasts. https://hubs.la/Q02Yzxr10

The global impact of independent artists continues to shine at the Grammy Awards: ?? In 2024, 50% of the Grammy winners were independent artists. ?? In 2023, 52% of Grammy winners were independent artists. ?? In 2021, 52% of Grammy winners were independent artists Independent artists continue to shine and drive culture. Congratulations to these SoStereo artists on their Grammy nominations. ??

Music solutions that add dimension to your story ?? Working with the team over Zimmerman Advertising we tapped SoStereo artists Dirty Sole help bring to life another spot for Kay Jeweler ?? As your go-to partner for ads, brands, TV, film, gaming, and beyond, we craft data-driven sonic strategies paired with effortless music licensing from a global catalog, original music production, and sonic branding. ?? Come see how we can help add dimension to your story. DM us and lets set up a call today. ??

Here's your reminder, this Wednesday, come have a drink with us. No strings attached ?? Email [email protected] to RSVP ??

Marketing is supposed to be creative and fun and Tombras and Spirit Airlines did exactly that! ?? Tapping into Malcom In the Middle's, Frankie Muniz, and SoStereo Artist Tonal Choas, their latest spot plays into the very human feeling of "being in the middle". ?? Interested in getting marketing music "out of the middle seat"? Connect with our team today and hear they difference. ?? Lindsey Camerota, Beto Azout, Alberto Khoudari, Owen Ingram, Martin Gutierrez, Mauricio Pradilla Hosie, Monica Garcia, Mike McConnell, Camila Cardona, Gabriela Márquez Abello, Julian Barbosa, Cristian Román Ayala, Hernan Felipe Cubillos Calvachi, Juan Camilo Cifuentes Copaban, Elijah Torn

Our SVP of A&R, Owen Ingram, recently attended Music Tectonics Conference in Los Angeles. We asked him for his takeaways and here's what he said: "AI is very much here and helping creativity, especially music, in new ways, but legislation is still needed to combat the illegal use of people’s copyrights. It’s also very hard for businesses to build 2/3/5 year plans when AI can change the course of that plan at a moments notice. Overall, embracing AI to help with your business can be good, but definitely lean into trusted music partners to help navigate those roads." Leveraging AI tools to help our partners achieve their campaign goals is something we've been doing for years and if you're interested in seeing how we can help you, send us a DM or connect with our team today.

QUESTION: how would your music licensing decisions change if they came with insights that further supported your selection? ?? Helping you find the perfect song(s) to complement your marketing and creative needs is only the start for us. We also work through tons of data to further ensure that your music selection is not only sonically aligned, but also culturally on brand as well. ???? See the difference. Get to know Tyrone Briggs and who his fans are inside the latest episode of Behind The Stereo streaming here ?? https://hubs.la/Q02VmzPB0

Take a load off and join us Wednesday, November 6th for our Miami Ad Community Mixer. ?? Hang out with the SoStereo Team and other professionals from the South Florida advertising space for a fun, no-string-attached evening curated not only to help connect and exchange ideas, but also celebrate the talented group of professionals that help keep the Miami Ad scene thriving. ?? No agenda, just vibes. Email [email protected] to RSVP and receive your first drink on us. ??

On October 19, 1985, the very first Blockbuster opened in in Dallas, Texas. At its peak over 9,000 stores operated worldwide employing 84,000+ employees. Today, with just a single store left the Blockbuster legends remains larger than life. ?? Using scrappy marketing, and out of the box thinking, this campaign only ran locally during the Bend, Oregon store’s Super Bowl party, but instantly became pop culture news everywhere. Providing the perfect soundtrack to compliment the incredible creative vision of our friends over at Atlantic New York is what we do. Drop us a DM and let's see what we can do for you.