Soom Foods

This one feels different. Soom tahini hit Walmart shelves over the past few weeks! 989 stores, to be exact. Nestled between Justin’s, the most iconic nut butter brand of my generation, and Crazy Richard’s, my hands down favorite PB and probably my highest loyalty to a brand. Pinch me doesn’t even begin to describe. It’s been a long winding road on our mission to make Soom tahini a staple ingredient and trusted brand in the US Market. This sure as hell is a huge MFing step!! (Forgive my language)

A little over a year ago, Amy Zitelman listened to an episode of In The Sauce on the benefits of doing business with Walmart. "Daniel, we NEED to get into Walmart" is basically how the conversation went. One year later...we launched into 989 stores. So how did we do it? We partnered with the right team - the inimitable Hatchery Group. We invested in data (and more importantly, people who could interpret the data! hi Isobel Rubin). We shared our unique Soom Foods story. We were lucky enough to work with a category management team that understands that tahini is no longer meant to be on the side lines - tahini is core to driving incremental category growth in the nut butter set. And Soom Foods is leading the way. Congrats to the entire Soom Crew. This is a big one!

They're here! Soom Snack Bites have officially landed at Whole Foods Market in the Mid-Atlantic! ?? ?? PA, NJ, MD, VA, & DC - get ready for a sweet, simple snack that hits all the right notes! Made from real ingredients like dates, tahini, and oats, these plant-powered bites are soft, and chewy without any refined sugar, sugar alcohols, or preservatives. ?? You may notice they look a little different too! We gave the Snack Bites a bit of a refresh ? so they would stand out to shoppers on the shelf. A major thank you to Jaclyn Sands for re-envisioning this design with us. In anticipation of this store launch (and another coming soon ??), we revamped the store finder on our website using Dathic which allowed us to add SKU availability per store! You can easily check to see which Whole Foods Markets are included in our Mid-Atlantic launch! https://lnkd.in/esrkKnmb

We’re incredibly proud to announce that our CEO, Amy Zitelman, has been named one of Philadelphia Business Journal’s 2024 Women of Influence! ?? This award recognizes the Greater Philadelphia region's most influential businesswomen from every industry and profession who have made a difference in their communities and made significant waves in their industries. Amy’s vision has been instrumental in making tahini a go-to ingredient beyond just hummus, bringing awareness to its versatility in the kitchen. Since founding the company with her sisters in 2013, Soom is now available in over 4,300 retail stores—and that number is growing! Join us in celebrating Amy and this year's 36 Women of Influence who are shaping the Greater Philadelphia region! ?? https://lnkd.in/eWaW_beJ

It's Pie In The Sky Day! We’re back at it again this season to support MANNA with their Pie In The Sky fundraiser. This year’s speciality pie is a Salted Caramel Cheesecake (tahini salted caramel!) shared from Noelle Wheatley Blizzard at New June Bakery! Pie in the Sky brings together the Greater Philadelphia community to help nourish our neighbors battling critical illnesses. Your generous pie purchase will help provide hot Thanksgiving meals to MANNA clients and their families this holiday season, as well as nourishing meals throughout the year to thousands of people battling serious illness who require nutrition to heal. BUY A PIE, NOURISH A NEIGHBOR: mannapies.org

SPOTTED! ?? In the NOSH 2024 Packaged Food Guide. Catch a sneak peek of our newly designed label for what was once Dark Chocolate Sea Salt Tahini—now reimagined as Chocolate Sea Salt Sesame Spread! Last fall we were featured on BevNET.com & Nosh.com's Review The Sku community call where we received incredibly insightful feedback on how consumers were responding to our product and packaging. Our main takeaway? Using "tahini" in the name created a barrier for those unfamiliar with it. We put our marketing thinking caps on and got to work with Pulp+Wire to re-envision our chocolate tahini as a chocolate spread! We focused on leaning into its indulgent flavor, simple ingredients, and most importantly, put more emphasis on its chocolate nature! We're excited to see these jars roll out onto shelves in the new year. ?? https://lnkd.in/e9g3K67e

We had an amazing time at Joe Yonan’s cookbook talk with Mike Solomonov at Goldie to celebrate his latest release, Mastering The Art of Plant-Based Cooking! ?? The best way to engage and connect with our target audience? At cookbook tours! "Barbara", one of our consumer personas, appreciates any opportunity to engage directly with chefs and cookbook authors she admires. She takes home these learnings and product recommendations to create restaurant-quality meals at home for her family, grandchildren, and friends when she hosts dinner parties and Shabbat meals. That's why cookbook tours align so well with our audience — to connect with a highly targeted, super engaged audience who loves learning about chef-preferred products and recreating their dishes at home. Thank you, Joe, the CookNSolo Restaurants team, and Foxglove Communications for hosting such a great event, and to everyone who stopped by and tried that amazing Black Sesame Tehina shake! (Joe's creation!) MASTERING THE ART OF PLANT-BASED COOKING: https://lnkd.in/dA9jwegT

Soom Dark Chocolate Tahini with Sea Salt made the cut! We're thrilled over at Soom Foods to have been chosen as a finalist in this year's Shelfie awards! ?? Thank you to the Startup CPG family for your consideration. It's inspiring to see 3 out of the 4 products chosen as finalists for the dips, spreads, and nut butter category are sesame-based. We're in such great company - the brands and products chosen are top notch. Congratulations to the other finalists in our category: Rooted Fare?— Crunchy Black Sesame Butter Seed & Shell?— Pistachio Butter Little Sesame — Herby Jalape?o Hummus And congratulations to the other brands selected! Honored to be in your company. ?? Take a look at all of the finalists here: https://lnkd.in/e4wAn_eT

/?SHin?diɡ/ (n): a large, lively party, especially one celebrating something We were so lucky to partner with Dancing Greens Farm this summer to support their summer shindigs, a multi-course dinner party hosted right on their farm grounds! We like to say that good food brings people to the table and this couldn't be more true at Dancing Greens Farm, as they value connecting deeply with food and others. #WomenOwned #Community #FarmToTable

We gave SoomFoods.com a little makeover! When we ended DTC sales this past December we knew that our website needed to shift from being formatted as an e-comm site to better serve as a marketing tool. Our focus was to update our homepage and product pages, giving a better landing page of information to new customers looking to learn more about Soom and our product lines. So what did we do? Here are the highlights! ?? Homepage Slider: Now featuring multiple topics instead of limiting ourselves to one. ?? Revamped Homepage: Better awareness of our product lines and user education through our free recipe library. ?? Enhanced Product Pages: Re-categorized by product line with an intuitive icon-based drop-down menu. ?? Updated Product Listings: Highlighting key product attributes and retail availability. In these subtle yet intentional changes, we've created an overall better flow of information and user experience! Check it out and let us know what you think. ??