Sonoma Brands Capital

Yesterday we hosted our annual Sonoma Brands Capital Consumer Summit in Sonoma and brought together an incredible set of founders, investors and industry leaders to discuss what the future holds in the state of consumer. Agenda for this year included: - Keynote from Jon Nudi of General Mills - Insights and explorations into today's new consumer - Lessons in resiliency with Drew Brees - Beauty roundtable - Marketing excellence in today's DTC landscape - Building iconic brands at the intersection of consumer, sports and media - Consumer M&A roundtable on how strategics and founders navigate the dynamic consumer landscape A huge thank you to our engaging and thoughtful speakers and moderators from General Mills, SEPHORA, Meta, Mama's Creations, National Basketball Association (NBA), San Francisco 49ers, Oats Overnight, Malbon Golf, and many more who made it a wonderful day filled with insightful discussions. Thank you to everyone who joined us in wine country again this year and thank you again to our partners - BraunHagey & Borden LLP, Aspen HR, SG Credit Partners, J.P. Morgan.

We're proud to highlight that Kevin Murphy and Sonoma Brands Capital have been recognized as one of Beauty's Most Powerful Financiers by WWD!

We're excited to introduce Bachan’s Japanese Dipping Sauces. Featuring the same bold flavors and clean, authentic ingredients you love but thicker, richer and perfect for dipping. ?? The Original Dipping Sauce ???? Sweet & Spicy Dipping Sauce Our Dipping Sauce is unlike anything you’ve tasted before. An entirely new way to dip. We feature authentic Japanese ingredients like stone-ground sesame (neri goma), crushed sesame seeds (suri goma), white miso, fresh ginger, and red habanero in the Sweet & Spicy for you heat lovers. They’re also dairy-free and nut-free so the whole fam can enjoy. They're now exclusively at Whole Foods Market near the condiment aisle!

A massive round of applause to SBC-backed companies Mixlab, touchland and Oats Overnight – all named to this year's Inc. Magazine 5000 list! We're proud to support these innovative companies and celebrate the teams working hard to help in their growth journeys.

We’re honored to be nominated as Growth Investor of the Year for The 2024 Beauty Independent Beacon Awards. The Beacon Awards highlights emerging beauty brands, investors, retailers and contributors who have pushed the beauty industry forward and have demonstrated an unrelenting spirit for innovation and excellence. It’s a privilege to partner with so many visionaries in beauty and we look forward to continuing to support the next generation of iconic consumer brands! MERIT, Versed, a Public Benefit Corp, touchland, MANUAL, Beekeeper's Naturals, HUM Nutrition, True Botanicals, Vacation Inc., ciele cosmetics

We're thrilled to announce our investment in Oats Overnight! Oats Overnight is disrupting the breakfast category with nutritious and convenient breakfast foods. Brian Tate, Nina McKinney, and Vincent C. have built a tremendous brand with a fiercely loyal and engaged consumer base. We're excited to be partners and look forward to supporting the brand's continued growth and expansion.

Thank you to everyone who joined us last week in New York City for our Consumer Industry Social, co-hosted with BraunHagey & Borden LLP and SG Credit Partners. It was a wonderful evening surrounded by the best and brightest minds in the consumer space.