Great coverage of Sonnant's Groundbreaking Programmatic Marketplace Platform for Audio Advertising in Podnews.
With #podcasting showing it's massive power in the recent run-up to the USA elections, many brands want to align themselves with quality content and audio hosts.
Sonnant listened to the needs of hundreds of advertisers / agencies & brands and built a revolutionary platform to simplify how brands and advertisers approach audio advertising. We've unified multiple major publishers under one roof, and provided you with unparalleled targeting capabilities.
Scot Herd our US SVP Partnerships, highlighted what this means for brands and agencies: “I’ve been in the industry for decades, and I’ve never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling reach for any brand. Previously, targeting niche audiences like fishing gear meant limited listeners and complex negotiations. Now, we unify shows, create ideal audience segments, and reach 100,000 listeners effortlessly. Our smart ad markers let buyers see where their ads will run in advance. It’s perfect for brands aiming to build premium audiences or extend campaigns. With Sonnant, audio advertising is precise, contextual, brand-safe, and far more cost-effective than channels like Meta or Google.”
If you want to know more, or have a demo, please connect with Scot.
#audioadvertising #programmaticaudio #podcastadvertising #programmaticadvertising #audioaudiences
Tony Simmons Yair Liberman Vidhu Unnikrishnan
