Sonata Insights的封面图片
Sonata Insights

Sonata Insights

商务咨询服务

Seattle ，WA 86 位关注者

Research at the intersection of social media and AI

关注

关于我们

Sonata Insights is a custom research and advisory service from Debra Aho Williamson, an internationally recognized expert in digital marketing and social media. Debra’s superpower is identifying significant shifts in consumer behavior that lead to tectonic changes in marketing strategy. At eMarketer, Debra analyzed the rise of social media through more than 120 research reports, one of the largest bodies of research on social media in the world. As an editor at The Industry Standard and Ad Age, Debra was an early voice on the impact of the internet economy and online marketing. Debra works with clients across the marketing, media, adtech and investor sectors that want to bust myths, break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior, and the continuing impact of social media on marketing strategies.

网站
https://www.sonatainsights.com/
所属行业
商务咨询服务
规模
1 人
总部
Seattle ，WA
类型
自有
创立
2024
领域
Research、Thought leadership、Executive briefings、Presentations and webinars和Advisory services

地点

Sonata Insights员工

查看全部员工

动态

  • Sonata Insights转发了

    查看Debra Aho Williamson的档案
    Debra Aho Williamson

    Navigating the AI-driven evolution of marketing and consumer behavior through groundbreaking + hype-free research | speaker | advisor | ex eMarketer principal analyst

    NEW DATA: AI Traffic to Retail Sites Surges 1,200% in 7 Months. ? AI-driven retail traffic doubled every two months since September 2024 ? The 2024 holiday season saw a 1,950% YoY spike on Cyber Monday alone ? 39% of U.S. consumers already use AI for shopping, 53% plan to start this year Adobe Analytics also found that conversion rates from AI sources have improved dramatically, from 43% below average, to just a 9% gap - showing rapid consumer adaptation. This data amplifies and confirms the trends I identified in my research with Datos, A Semrush Company last year: ?? Online shoppers are highly likely to be using AI sites. Between March and September 2024, about 40% of US unique web users of Amazon or Walmart visited an AI site—either ChatGPT, Gemini, Claude, or Perplexity—at least once. ?? Shoppers are using AI sites to compare, contrast and confirm. In September 2024, 12.5% of unique users of Amazon visited an AI site in the same session, up from 9.9% in March. The AI shopping revolution isn't coming - it's already here. How are you optimizing your site for AI traffic? ___________ ?? Hi! I'm Debbie. Sonata Insights translates consumer AI behaviors into actionable strategies for marketers, retailers and AI startups via research, advisory services and education. Why am I doing this? I was one of the first analysts in the world to identify social media's tectonic impact on marketing and consumer behavior. Now I'm on a mission to do the same with AI. Want to see more posts like this in your feed? Hit that Fo**ow button.

    • 该图片无替代文字

  • I am incredibly proud to be an advisor for the inaugural Seattle AI Film Festival. I am blown away by the artistry and creativity of the films I watched as a judge. I can't wait to see these films in person at the festival. (Want to join me? Details in the comments.) Watch this space in the coming weeks for insights and news from the festival. I'm excited to dive more deeply into the power of AI in the advertising creative process and in creator marketing.

  • Thank you right back, AMS!

    查看AMS的组织主页
    AMS

    491 位关注者

    A big THANK YOU to Debra Aho Williamson from Sonata Insights for her insightful webinar this week! Both AMS's valued clients and colleagues learned about the role of AI in consumer interactions, the importance of the relationship between consumers and AI, and how AI will impact the media landscape in the future. Debra was joined by Corinne Casagrande, Alex Sapoznikov, and Michael Dobson for an engaging fireside chat on what brands should do moving forward.

  • Search and social aren't the traffic drivers they used to be. So what's filling the gap for publishers? Newsletters, direct traffic and -- for some -- AI platforms. I'm proud to partner with Brian Morrissey and The Rebooting for this research - sponsored by Omeda.

    查看Debra Aho Williamson的档案
    Debra Aho Williamson

    Navigating the AI-driven evolution of marketing and consumer behavior through groundbreaking + hype-free research | speaker | advisor | ex eMarketer principal analyst

    NEW RESEARCH ALERT! 53% of publishers are concerned about traffic erosion from AI platforms. But 31% are seeing more traffic from the LLMs. That's just one of the many findings from my new Sonata Insights research in partnership with Brian Morrissey's The Rebooting. Together, we took an indepth look at how publishers are attracting and retaining audiences in 2025. Here are some of our top findings: ?? Search traffic is down. 50% of publishers are reporting declines. But it's not just AI that's causing it. ?? Newsletters and direct traffic are rising—62% see newsletters as a top driver. More publishers are setting aside budget for audience development efforts, which is good. But audience development is spread across roles and divisions, and as a result, it's challenged by siloes and inefficiencies. That's where audience data platforms (which are increasingly being infused with AI) can help. It was amazing to work with Brian - who I've known for many years - the rest of the Rebooting team and Ben Geller, Erika Kalar and James Capo at Omeda, who sponsored the research. This was my first time diving into audience development as a research topic, and it was absolutely fascinating. Are you seeing some of the same trends? There's a link to the full paper - with all the data and charts - in the comments!

    • 该图片无替代文字

  • Sonata Insights转发了

    Amazon app or web browser – how do you think people shop on one of the world’s biggest retailers? Up till now, insights into the nuanced behaviors of Amazon app versus web users have been elusive. However, our report, created in collaboration with MFour Mobile Research and Sonata Insights, uncovers precisely that. Get insights into: –Variations in engagement levels – Purchase likelihood for app and web users – Product categories that perform better in-app and on web – Loyalty Dynamics …and more. Download the report here: https://hubs.li/Q03b5wqr0 #Amazon #AmazonApp #Retail #ClickstreamData #AltData

    • 该图片无替代文字

  • Pay attention to what Perplexity and others are saying about agentic ads. This could be the next big wave of digital advertising.

    查看Debra Aho Williamson的档案
    Debra Aho Williamson

    Navigating the AI-driven evolution of marketing and consumer behavior through groundbreaking + hype-free research | speaker | advisor | ex eMarketer principal analyst

    "That whole advertising economy ... all of that happens without the human user ever having to see an ad." When I heard what Perplexity CEO Arand Srinivas said about AI agents and advertising recently, I realized that we all need to pay more attention to what Perplexity and other AI companies are doing. What we're seeing now is only the tip of the iceberg. https://lnkd.in/gtpxkyFY Jump to the 22-minute mark

  • This was one of my most impactful and attention-grabbing pieces of research last year. Midway through the year, 99% of people who used an AI site still used traditional search too. It'll be interesting to see how things have changed when the update comes out this month.

    查看Datos, A Semrush Company的组织主页
    Datos, A Semrush Company

    2,811 位关注者

    AI Search is shifting the traditional search landscape, especially now that Open AI has launched ChatGPT search – are businesses ready for it? We are monitoring its usage trends and will provide an update in mid-January. But what has real world consumer search behavior been like up till now? Download our paper for a look at the state of Consumer Search in the Age of AI and get key insights on: -How AI is impacting search dynamics -AI’s role in product research -The effect of chatbots on shopping experiences -AI trends in ecommerce …and more Download the whitepaper here: https://hubs.li/Q030XWbM0 #AI #Ecommerce #DigitalMarketing #ClickstreamData #AltData

    • 该图片无替代文字

  • Happy new year! Do you know how your customers are using AI sites? My newest Datos collab has some answers.

    查看Datos, A Semrush Company的组织主页
    Datos, A Semrush Company

    2,811 位关注者

    With AI being integrated into more and more online shopping experiences, such as Rufus in Amazon, we all want to know – how exactly do shoppers engage with AI? Don’t go into 2025 without having downloaded our latest report, created with Sonata Insights, which reveals some interesting trends in behavior of AI site users and their shopping habits, including: -Retail and AI site visits in one session -Shoppers’ favorite AI sites -Differences in AI usage between Amazon & Walmart -Predictions for Amazon’s Rufus ….And more Download the report here: https://hubs.li/Q02_B3Zf0 #AI #Amazon #Walmart #Whitepaper #ClickstreamData #AltData

    • 该图片无替代文字

相似主页

查看职位