SommCon Conference & Beverage Expo

???? Running a Beverage Program? Know Your Numbers! ?? Being a great beverage professional isn’t just about knowing what the numbers are—it’s about understanding why they change. ???? In my current The Tasting Panel Magazine “Business of Wine” column, we’re breaking down forecast, theoretical, and actual so you can track sales, inventory, and CoGS like a pro. Because a well-run program isn’t built on guesswork—it’s built on smart financial decisions. Check out the full column! SommCon Conference & Beverage Expo

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Such an honour being mentioned in this article. It was an amazing experience to take part in the panel: "Founders and Disruptors". Click the link to read the full article featuring these fantastic and badass women. Thanks to SommCon Conference & Beverage Expo, Rebecca Hopkins and A Balanced Glass for the opportunity and for sharing our thoughts. - The Power of Community For these women, success isn't a solo pursuit. Gigi Schroeder, owner of Seiers Scandinavian Bitters, emphasized that community building is fundamental to business growth. Her organic cocktail bitters, designed by mixologists for mixologists, embody collaboration at their core. Cocktail bitters are used to enhance other ingredients, so integrating with other products and the community is necessary for Seiers to be successful. "Well, I can tell you it's make it or break it. If you want to make it, you have to make sure that you can do community." Gigi shared how industry hospitality, open conversations, and informal networking led to introductions, local market partners and solid business relationships. "The most important thing when you meet people, do it with honesty, and do it because you want to, and not because you want to gain something," she advised. "Think, what can I do to help you?"

Rebecca Hopkins recapped her #SommCon Women in Craft Forum seminar and we could read it over and over again! ?? https://lnkd.in/gfiXgcWY #WineEducation #SommLife #WineIndustry #WomensHistoryMonth

Robin McBride shares how her shift from distributor to producer changed how she views her role in the industry as woman of color. To her, the change was found outside of her comfort zone in showing up, alongside her sister and business partner, exactly as they are. "As we started to become aware of everything going on in the industry, we started to understand how it important it is - even though it's not comfortable - to show up in the way that we are." ???? #WomenInWine What an amazing session from Women in Craft Forum, featuring two incredible female founders - Robin McBride, Co-Founder and President of mMcBride Sisters, and our very own Michelle Metter, Founder and Producer of #SommCon. Happy #InternationalWomensDay! Cheers to the incredibly smart, agile, and creative women who make up this industry. ?? #WineEducation #SommLife #WineIndustry #WomensHistoryMonth

In an industry full of no and can’t, how do you turn those answers into an opportunity of yes? ?? For Dayna Turcotte, Co-Founder of Laurel Canyon Spirits, it comes down to understanding your intention and knowing what you want. A panel of powerhouse female founders take on this topic and many more in Founders & Disruptors: Transforming Ideas Into Action - our Women in Craft Forum session that’s now available on demand. We're celebrating #WomensHistoryMonth all March long with conversations around the challenges and nuances of being a women in the beverage industry from fellow female founders, trailblazers, and disruptors. Get access to the session and 7 others at ?? https://bit.ly/3F6nh0l #SommCon #WineEducation #SommLife #WineIndustry #WomenInWine

?? Final hours to get our lowest reg prices for #SommCon DC Summit! Register today ?? https://bit.ly/3QIK7hi #WashingtonDC #WineEducation #Sommelier #WineBuyer

DMV buyers and floor somms, this is your reminder! SommCon DC Summit reg prices increase on Tuesday, March 4. What's the scoop? Alongside a unique opportunity to grow your network and portfolio, a Full Access Pass gets you 4 expert-led wine seminars, 2 curated wine-paired lunch, 2 days of networking with local industry pros, and an invite to our Industry Meet Up. ? Spots and savings are limited! Register at ?? https://bit.ly/3EVwJ6W #SommCon DC Summit is presented in partnership with The SOMM Journal on June 2-3, 2025. We're thrilled to expand our educational offerings to the East Coast alongside our sponsors - Terlato Brassfield Estate Winery Quintessential Trinchero Family Estates Foley Family Wines & Spirits Santa Margherita USA The Wine Group Taylor Fladgate Virginia Wine #WashingtonDC #WineEducation #Sommelier #WineBuyer

What an amazing turnout for yesterday's discussion, The State of the American Wine Industry, with Michael Kaiser of WINEAMERICA. We covered updates on the TTB and wine labeling, tariffs, DEI initiatives, immigration policy, and more. While there is lots of concern regarding the impact of shifting policy on the wine industry, there is also hope. Our industry is full of passionate people who are ready and willing to advocate for change. And that is a beautiful thing. If you missed the live webinar, the recording is now available to watch on demand. Please share with your colleagues!

?? Dollars and Sense: Financial Fluency for Beverage Professionals ???? For many in the beverage industry, financial strategy is learned on the job—but understanding the numbers is key to long-term success. In this on-demand session, Erik Segelbaum (Somlyay LLC / SWIG Partners / Goodsomm) and Andrea (Immer) Robinson, MS (AndreaWine.com) break down essential financial operations, profitability strategies, and real-world applications to help you: ? Build a stronger, more profitable beverage program ? Manage costs and maximize revenue ? Apply financial strategies to your brand, account, or business ?? Available On-Demand Starting February 18 at the SommCon Virtual Summit ??? Complimentary for SommCon San Diego 2024 attendees with a Full, All Access, or Single Day pass. Registration available for $49. Gain the financial fluency you need to make smart, strategic business decisions. Register today! #SommCon #WineIndustry #BeverageBusiness #FinancialFluency #ProfitableGrowth #BeverageStrategy