Something Different

???♂? 500 years of golf, reimagined in one brand launch. Rookline has entered the game with no celebrity endorsements, no billion-dollar budgets—just pure passion for the sport. By speaking directly to golfers, SD and Rookline turn obsession into a voice that stands out in a crowded fairway. Outspend? Nope. Out-obsess? Always. Take a look at our fun brand campaign. If you’re just as obsessed with golf as we are, we know you’ll love it. We know because we play ? #clientwork?#golf?#retailadvertising?#somethingdifferentagency?#brandlaunch?#rookline?#weknowbecauseweplay

At SD, we’ve always believed that the best work stems from projects that truly resonate with us. That’s why we couldn’t be more thrilled to partner with Rookline, a new golf apparel brand designed by golfers for golfers. "As an obsessed golfer myself, it has been so exciting to partner with Rookline to build the brand from scratch and create the ‘We Know Because We Play’ platform that articulates the inexplicable devotion golfers have to the game,” says SD Chief Creative, Tommy Henvey. Taking on the brand launch project was an obvious choice for our team, blending our love of the game with our expertise in branding and storytelling. From refining the brand’s voice to creating visually striking content, we’ve worked to bring Rookline to life in a way that speaks to the heart of every avid golfer and we’re excited to see it resonate with golf enthusiasts everywhere ?? Thank you to our partners:? The Post Crew Overflow Productions Read more here -> https://shorturl.at/SWK3r #clientwork #golf #retail #weknowbecauseweplay #somethingdifferentagency #rookline

Enjoy a quick stroll through history in one of our favorite films from Life Unlimited, the recent campaign launch as part of a new brand platform developed for Spectrum.? #clientwork #brandcampaign #brandplatform #somethingdifferentagency #spectrum #creativeagency SMUGGLER Trim Editing Time Based Arts COSMOSTREET Editorial JSM Music Barking Owl

Our very own Meghan Linehan was recently in Paris for SIAL, the world’s largest food innovation exhibition. Something Different has been collaborating with Prosper Cashew, Technoserve, and USDA to help brand West African Cashew to a wider audience. We’ve been proud to be part of Africa's emerging role in global food innovation and of the design work we’ve made so far. We are very excited for what’s to come! #SIALParis?#somethingdifferentagency #clientwork

The ultimate labor of love. This work could never have been imagined or realized without incredible partnerships and collaborations. Enormous thanks to each for your unending commitment and dedication to create something memorable. And there's more to come. Spectrum SMUGGLER Adam Berg Trim Editing Time Based Arts Cosmo Street JSM Music Unit+Sofa Mark Allen & Co. Public Relations Chloe Productions, Inc. Beth Melsky Casting Barking Owl Bravo to all, Something Different

At SD, humor isn’t just what we look for in the workplace, but something we inject into our work. We believe it’s the best way to make connections with audiences as well. What good is smart and thoughtful work if there’s nothing to connect with an audience? Read the full article here-> https://shorturl.at/Q2Evf #humanness?#creativeimpact?#marketingwithheart #somethingdifferentagency?#thoughtleadership

Thank you Julia Fitzgerald and Midsize Marketing for this fun and thoughtful chat with Patti McConnell. As for the humans that make up Something Different, there is nothing more fulfilling than living in that bunker with a client. No matter how complex the challenges, SD?will always find the solves. And yes Julia?maybe sprinkled with some ‘LOL’! #somethingdifferentagency

At Something Different, putting people first is at the heart of everything we do, from our creative work to our workplace culture. Great op-ed from our Chief Client Officer, Corinne Kerns Lowry, offering advice for young talent as they navigate career choices. Read her piece at Advertising Week's AW360 -> https://shorturl.at/0i497

In life and business, half-measures rarely lead to success. Whether you're remodeling your kitchen or launching a new project, commitment is key. Dive in, see it through to completion, says Tommy Henvey, Chief Creative. Thanks for the feature MediaPost! Click here for the full article -> https://shorturl.at/dBNTl #thinkbeforeyoubrand #creativeleader #somethingdifferentagency #brandingagency #creativeshop #quote #allin

Ever feel like your provider secretly hates you and - when things get busy - they slow down your internet, but they let everyone else continue at full speed? Well, you’re not crazy. It’s actually a thing. They like to call it “de-prioritization.” We call it “BS.” And we help Spectrum call it out in their latest ad. #clientwork #spectrum #newspot #tvc #creative #somethingdifferentagency