Solid Digital

?? Unlock the B2B Power of LinkedIn: Turning Connections into Conversions Our Account Manager Olivia Young just published an insightful blog on why LinkedIn is the go-to platform for B2B marketing. If you’re looking to optimize your strategy and drive real business results, this is a must-read! Some Key Takeaways: ?? Why LinkedIn is the top platform for reaching decision-makers & industry leaders ?? How targeted ads and cross-channel strategies boost lead generation & conversions ?? Maximizing ROI by aligning Google Ads, 6sense, and G2 with LinkedIn Did you know? LinkedIn generates the highest conversion rates for B2B marketers, with 40% considering it their most effective lead gen channel. ?? Check out the full blog: https://lnkd.in/gx5d9dxx #B2BMarketing #LinkedInStrategy #MarketingROI #DigitalMarketing #MarketingTips

Acquiring a new brand is just the beginning. The real work? Integration. Derek Lauritzen, our Creative Director, just shared expert insights on updating your branding and website after an acquisition. If you’re tasked with merging a new brand into your company’s ecosystem, this is a must-read. Key highlights: ?? How to assess and preserve SEO value during integration ?? Crafting messaging that ties together new and existing offerings ?? Visual consistency: Balancing old and new brand identities ?? Critical website updates to ensure a smooth transition for your customers One standout example? Restaurant365 successfully integrated a new offering to provide clients with a more comprehensive solution. Derek explains how aligning messaging and visuals played a crucial role in this process. This guide is packed with actionable steps and tips to avoid common pitfalls when incorporating a newly acquired brand into your digital ecosystem. ?? Dive into the full article here: https://lnkd.in/gJCRcZy7 #Branding #WebsiteDesign #Acquisitions #DigitalTransformation #SEO #UX #CreativeStrategy #MarketingStrategy #BusinessGrowth

?? Frustrated with your current CMS? You’re not alone. Our developer Luke Chinworth just broke down how (and why) to migrate your website to WordPress, and trust us, it’s easier than you think. Whether you’re looking for more flexibility, better usability, or improved site performance, WordPress offers a smoother experience for both your team and your visitors. In this blog, Luke covers: ?? How to export content from your current CMS ?? Tools to define and import content types into WordPress ?? Pro tips for ensuring a smooth, successful migration ?? Bonus: Switching WordPress hosts? That’s covered too. ?? If your current setup feels restrictive, this guide might be your sign to make the switch. ?? Check it out here: https://lnkd.in/gk8g5xVG #WebDevelopment #WordPress #CMSMigration #WebsiteDesign #UserExperience #DigitalTransformation #DeveloperTips #WebsiteMigration #WebStrategy

?? Is your Resource Hub working for you — or against you? As your B2B content grows, your resource hub can quickly shift from a helpful tool to a cluttered maze. That’s where smart design and strategy come in. Our designer Miguel Seclén Benites just put together a blog that walks you through how to reorganize your resource hub to: ? Improve usability ? Increase engagement ? Boost SEO performance ? Drive more qualified leads From content audits and UX updates to visual design best practices, this guide is packed with actionable steps (and real client examples) to help you turn your resource hub into a high-performing, lead-generating machine. ?? Check out the blog: https://lnkd.in/gsG4ssD3 Let us know if your resource hub could use a refresh — we’d love to help! #B2BMarketing #WebsiteDesign #UXStrategy #SEO #DigitalExperience #MarketingStrategy #B2BWebsite

B2B Marketers & Web Teams — Is Your Site Built to Convert or Just…Built? Imagine this: A potential client lands on your site, ready to be impressed. But instead of a seamless experience, they’re stuck waiting for the page to load—and just like that, they’re gone. Off to a competitor. Opportunity lost. ?? If your site runs on Elementor, there’s good news, you can dramatically improve site speed and performance using built-in features you might not even know exist. Our Developer Cooper Hilscher just broke it all down in this helpful blog: ?? Turbocharge Your B2B Site with Elementor’s Latest Tricks From lazy loading and local Google Fonts to Element Caching, Flexbox Containers, and more—these tools can take your site from sluggish to sleek without a full rebuild. ?? https://lnkd.in/gymft__s #B2BMarketing #WebDevelopment #Elementor #SiteSpeed #SEO #DigitalStrategy

You still have time to sign up for tomorrow's event! Our CEO Jesse McCabe will be joining White Shark Media? and CPO, Daniel Alvarado for their webinar, Your Website is Killing Google Ads Performance. ?? Tuesday, March 11th, 2025 ? 10:00 AM Eastern ?? Register today?? https://bit.ly/4kqRnMl Join them, as they discuss how Google Ads campaigns are only as effective as the website they lead to. And slow, unoptimized sites could be driving up costs and reducing conversions.

Our CEO Jesse McCabe will be joining White Shark Media? and CPO, Daniel Alvarado for their upcoming webinar, Your Website is Killing Google Ads Performance. ?? Tuesday, March 11th, 2025 ? 10:00 AM Eastern ?? Register today?? https://bit.ly/41tcK71 Join them, as they discuss how Google Ads campaigns are only as effective as the website they lead to. And slow, unoptimized sites could be driving up costs and reducing conversions.

Join Our CEO Jesse McCabe, White Shark Media? and CPO, Daniel Alvarado on Tuesday, March 11th, 2025, at 10:00 AM Eastern for their webinar: Your Website Is Killing Google Ads Performance — Here's Why Register now and secure your spot! ??https://lnkd.in/gzAKfqeJ and discover actionable strategies to improve your site and supercharge your Google Ads.

Looking to get more out of your LinkedIn ad campaigns? Our Director of Experiences, Diana M. breaks down common budget-wasting mistakes and how to unlock features like thought leader ads and advanced retargeting to drive better results. ?? Read the full blog to start maximizing your ad performance! https://lnkd.in/gBX4qWqr