Solid Water Marketing Agency

Solid Water Team is Heading to the Middle East! ?? From 13th of October to 20th of November, our team will be in the MENA region, meeting with businesses and sharing how our marketing expertise can fuel your growth journey. If you're interested in leveraging proven marketing strategies to scale your business, we'd love to connect! Book a meeting with us and discover how we can help you achieve your goals ?? Let's meet and explore growth together! ??

?? Looking to expand your business into the Indian market? Join techUK’s upcoming event on strategies for exporting and expansion! We're thrilled to see our co-founder, Daria Partas, MIRSoc, among the speakers sharing insights on strategies for UK SMEs aiming to break into this high-growth region. Don't miss out! Register for the webinar here: https://lnkd.in/epfRhZZx

Barclays Eagle Labs webinar is on 10.10! ?? "Growth Metrics: Implementing a Marketing Infrastructure to Support Growth". Our co-founder Maria Tsarkova will be diving into defining & tracking your North Star KPI, aligning it with the customer journey, and selecting the right analytics tools to grow your business. ? Register here: https://lnkd.in/eVmfYwEn

Excited for tomorrow! If you haven’t signed up already do it now - it’s free ?? #eaglelabs #marketingforstartups #MarTech #marketinganalytics

In the new edition of Solid Growth newsletter we are diving deep into the marketing things you wish you knew before starting the business ?? We’ve reached out to the experienced founders to share their insights and hard-earned lessons. Whether you’re just starting out or looking to refine your strategy, don’t miss out on the advice that could change the game for your startup. Get ready to take notes: https://lnkd.in/ei362k9m

Join Maria Tsarkova, our co-founder, at the upcoming webinar hosted by Barclays Eagle Labs. ?? Hear her expert insights on growth marketing. Don't miss the opportunity to learn actionable strategies to scale your business. Register now and level up your growth game! ?? https://lnkd.in/eVmfYwEn

An owner of a multi-brand mid-luxury fashion shop with a showroom in a premium Central London location approached us to develop a strategy for her shop relaunch as she was moving neighbourhoods seeking business growth ??????? Here is a step-by-step on how we approached the challenge ?? We started by assessing how the brand is represented across all of its touchpoints and whether, together, they formed a smooth customer journey leading to a purchase. Our analysis identified several problems stalling growth: ?? lack of clarity in positioning and USPs ???lack of consistency and coherence in its visual presentation across all touch points both digital (website and social media) and physical (the shop and its window). ?? no connection between the brand’s digital assets and its brick-and-mortar shop ?? no customer data collected and analysed from the digital assets to form actionable insights for development and growth. Swipe left to see the solution we offered ??

Case study spotlight: website development for a boutique hotel ? Our client Waldhotel Fletschhorn, a boutique alpine hotel which recently reopened under new ownership, was interested in boosting bookings ahead of the high season. We worked on the hotel’s long-term marketing strategy while implementing the short-term lead generation campaign for the ski season. One of the key components of our marketing work was the new website poised to become the core of the newly created marketing ecosystem of the property. See what we did ??

For our client, a luxury hotel in the Alps, the brand workshop fleshed out its value proposition and unique selling points (USPs). Now that we had defined the core positioning of the property we needed fresh visual assets reflecting the USPs across the media platforms and outreach channels ???? We produced and conducted two photo and video shoots - winter and summer - to support our seasonal campaigns. The shoots were produced by our in-house team remotely as we time scheduled the shooting process, collected references and defined the props required. We also worked with the hotel’s staff to prepare them for the shoot by giving them instructions on the attire and scripts for the short clips which we filmed to create some video content and bring the hotel’s unique atmosphere to life. We work with talented photographers and videographers who travel to our client destinations to create the most beautiful brand assets which can be used across social media, website, leaflets, merchandise, and in ad campaigns. If your business needs a visual update let us know and we can create a bank of brand assets for you as well ?? ?? Photo credit Victoria Gordeeva Alina Symonenko Soroush Sadeghian

What is marketecture and why do you need It? ????♂? Marketecture, a blend of "marketing" and "architecture," serves as your ultimate marketing guide. It creates a clear understanding of your company’s products and services and forms the backbone of all your marketing communications. Think of marketecture as a narrative framework that outlines key messages about your business and its offerings. This framework is invaluable for all communication strategies, whether you're crafting an advertising campaign or writing a press release for a product launch. By aligning with your marketecture, you ensure consistent messaging across all platforms. For in-house marketers, having a well-defined marketecture streamlines the briefing process for external agencies, making collaboration more effective and focused. Ready to see marketecture in action? Check out our case study below! ??