Sol Marketing

You’ve been to the presentations, heard all the branding theories, and maybe even started sketching out some ideas. But now it’s time to get real work done. Join Robin Huling and me for our rescheduled Hands-On Branding Workshop on October 7. In just 3 hours, you’ll: ? Clarify your brand messaging to attract the right clients. ? Build a tactical action plan that you can start using immediately. ? Get an extra hour of 1:1 help to work directly with us on your specific brand needs. And don’t forget the free bonus tools we’re giving to all attendees: ? Interactive Brand Messaging Template to help you craft your web copy and marketing content. ? Brand Activation Timeline to guide you step-by-step to brand activation in weeks. ? Authority Marketing Action Plan to keep your marketing on track and drive results. This workshop is designed to give you everything you need to finally get your brand activated. Seats are limited—sign up now! ?? New Date: Monday, October 7 ? Time: 9am - Noon (Optional extra hour until 1pm for 1:1 brand help) ?? Location: Cucina Toscana 282 300 West Salt Lake City, UT 84101 ?? [Register Today] https://lnkd.in/gXAX8FWC #brandingworkshop #brandactivation #leadership #entrepreneurship #brandingplan

If you’ve been sitting on branding ideas but haven’t taken action, now’s your chance. Our Hands-On Branding Intensive has been rescheduled to Monday, October 7, and we’ve added even more value. In addition to the original 3-hour workshop, we’re giving you an optional extra hour of 1:1 time with Robin Huling and me. This bonus hour is your opportunity to get personalized help with your Brand Activation Plan so you can finally put your brand into action. Plus, every attendee will receive these free bonuses: ? Interactive Brand Messaging Template: Get your messaging out of your head and onto paper, so you can immediately start creating web copy, social posts, and marketing materials. ? Brand Activation Timeline: A step-by-step guide to take your brand from zero to fully activated in just weeks. ? Authority Marketing Action Plan: Document your marketing strategy and stay accountable as you execute. Ready to stop thinking and start doing? Join us to finally get your brand done! ?? New Date: Monday, October 7 ? Time: 9am - Noon (Optional extra hour until 1pm for 1:1 brand help) ?? Location: Cucina Toscana 282 300 West Salt Lake City, UT 84101 ?? [Register Now] https://lnkd.in/gXAX8FWC #branding #brandstrategy #actionplan #leadership #entrepreneurs

?? Your Insights Wanted: Help Us Build Our Authority Assessment ?? We’re on a mission to explore the complexities of individual authority through our new authority assessment. To ensure our findings are comprehensive, we need your valuable input. By participating in our survey, you’ll not only be contributing to cutting-edge research but also gain early access to the results that could impact your business strategies. ?? https://lnkd.in/g8RgAUYy We appreciate your time and insights. Together, we can unlock new perspectives on authority! #Leadership #Authority #Impact #ChangeMakers #ContentCreation

??? We Need Your Voice! ??? Ever wondered what drives authority beyond the obvious? We’re diving deep into this topic with our authority assessment, and we want YOU to be part of it! Share your thoughts by taking our quick survey—your insights will help paint a clearer picture of what makes someone an authority. ?? https://lnkd.in/g8RgAUYy Your input means a lot! #Leadership #Authority #Impact #ChangeMakers #ContentCreation

?? Seeking Your Expertise: Participate in Our Authority Survey ?? We’re developing an authority assessment to gain deeper insights into the nuances of authority. As part of this initiative, we’re conducting a survey and would greatly appreciate your input. Your participation will help us identify key factors influencing how individuals cultivate and define their authority. ?? https://lnkd.in/g8RgAUYy Join us in shaping the future of personal authority! #Leadership #Authority #Impact #ChangeMakers #ContentCreation

?? Help Us Shape the Future of Authority ?? We’re excited to announce our latest project: our beta authority assessment! ?? To make this initiative a success, we need your insights. By taking just a few minutes to complete our survey, you’ll be contributing to a groundbreaking index that aims to redefine how we understand and measure individual authority in today's market. ?? https://lnkd.in/g8RgAUYy Thank you for your support! ?? #Leadership #Authority #Impact #ChangeMakers #ContentCreation

It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team: In a saturated market, authenticity is more than a buzzword; it’s a powerful differentiator. Your brand’s voice needs to be genuine and aligned with its core values to earn trust and loyalty. Audiences can detect inauthenticity from a mile away. This isn’t about perfection—it’s about connecting with your audience on a human level. My book, "Irrational Loyalty," explores how brands that embrace their true identity and communicate authentically can inspire fierce devotion among their customers. -Deb

It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team: Marketing is a dynamic field where change is the only constant and adaptability is essential. Trends shift, technologies advance, and consumer behaviors evolve. Embrace this fluidity, stay agile and open to unexpected opportunities, and don't be afraid to pivot. Brands that thrive embrace change as an exciting opportunity to innovate and grow. I call this mindset “brand agility,” and it’s crucial for staying relevant in an ever-changing marketplace. -Deb

It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team: After decades in the marketing trenches, I’ve learned that understanding your audience goes beyond basic demographics. Dive into the nuances of their lives, behaviors, and emotions to see the world from their perspective. This deep insight isn’t just a checkbox—it’s the cornerstone of crafting messages that truly resonate and drive action. The more you know, the more you can create marketing that feels personal and impactful. In my book, "Irrational Loyalty," I emphasize how building deep emotional connections with customers can turn them into loyal advocates who stick with your brand through thick and thin. -Deb

It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team: “It didn't smell like a Sharpie. That was the consumer feedback we received at my past employer, Newell Rubbermaid, when doing product development research on a new ink that would cut the production costs of the popular permanent marker. This feedback, and the lower quality assumed by the customer, indicated that the likelihood of purchase would plummet if Sharpie would have switched to the new ink. Point is, it may not be the primary functional element of your product that drives a brand, but a small, seemingly insignificant thing that might be overlooked. Do the work to understand what drives preference and usage from the consumer perspective.” -Corey