Sol de Janeiro

?? We are excited to share our feature in Fast Company titled?"How Sol de Janeiro Became Sephora’s Top-Selling Brand by Redefining Fragrance."? ? This spotlight showcases the innovative strategy behind our success: reframing fragrance from a symbol of desirability to a form of self-care - a shift that deeply resonates with today’s consumers, particularly Gen Z.? ? Anne Talley, our General Manager of Americas, captured this vision by sharing, “Our fragrances create an environment meant to make you feel uplifted and comforted.”? ? Our playful, accessible scents—designed for layering and enhancing mood—align with the growing trend of using fragrance for personal well-being. This feature highlights how we’ve redefined body care as a luxury experience, solidifying Sol de Janeiro as Sephora’s top-selling brand.? ? A huge thank you to the Fast Company team! ??? ? ?? Check out the full feature here: https://lnkd.in/dimTaRUP

? The holidays at Sol de Janeiro are unlike anything else ? they’re warm, vibrant, and unapologetically extravagant. We're so grateful to have hosted a magical evening with some of our closest friends in NYC this week, creating an unforgettable evening to "Celebrate Out Loud." The night began at our Amigo Oculto Wall, where guests selected an envelope to reveal their match for the evening. This marked the start of a thoughtful and personalized gifting journey, leading to the Gifting Station, where each product was beautifully wrapped and tailored to its recipient. At the heart of the evening was our Manifestation Tree, unlike any typical holiday tree. After indulging in a Brazilian holiday feast, guests were invited to write their manifestations down for the year ahead. Wishes were then hung on the tree, which filled the room with hope, optimism, and Brazilian holiday magic. From the vibrant atmosphere to our thoughtfully curated Holiday Sets, every detail of the evening celebrated out loud. ?? ?? Thank you to everyone who joined us for a night of connection and celebration.

Thank you, WWD, for recognizing Sol de Janeiro as one of the top five beauty brands driving social media engagement success across TikTok, Instagram, and YouTube! We’re proud to be part of this movement, creating buzzworthy moments that resonate with our community — from our beloved body care to the irresistible scents. Discover more here, https://lnkd.in/ez8_aXXv

?? We're thrilled to announce that our Director of Global Consumer & Market Insights, Adriana Mora, will be presenting at the ESOMAR Congress in Athens! Alongside Manuel Garcia-Garcia, PhD from Ipsos, Adriana will showcase our innovative research paper, Emotion-Inducing Fragrances: Harnessing the Power of Scent-Evoked Feelings. This groundbreaking research dives into the methodologies behind testing our Limited-Edition Scents, ensuring that every fragrance evokes the right emotions. ?? Catch them live from September 8-11 in Athens, sharing insights with 1,000+ attendees from over 90 countries at ???https://lnkd.in/gZM_YZnF! ?? We look forward to celebrating this milestone achievement and connecting with our fragrance and insights community! #ESOMARCongress24 #ESOMAR #Ipsos #SoldeJaneiro #FragranceResearch #EmotionInScent #GlobalInsights

We are excited to announce that Sol de Janeiro has been honored as one of?WWD?Beauty Inc.‘s 2024 Most Powerful Beauty Brands! We share this amazing recognition with like-minded brands that have stood out in the beauty industry over the past year. "Currently, Sol de Janeiro is the top share gainer in both skin care and beauty overall, as well as the sixth-largest prestige skin care business” said Circana. Enjoy the full list here, https://lnkd.in/egE4D2yk

We’re thrilled to be coined one of?Ad Age's?hottest brands for our ability to effectively connect with our consumers! ? In their recent article, Ad Age noted, “It’s not just its delicious beachy products lauded by influencers that are attracting young consumers. Sol de Janeiro is also winning over Gen Z and Gen Alpha with its bright colors and inclusive marketing. The brand promoted body positivity, for example, through slogans such as 'love all your layers.'" ? Read more about our journey and success here:?https://lnkd.in/eAEun_P9

We have partnered with?SEPHORA?to create an immersive pop-up, which is the first of its kind in the UK. The Summer SOL-cial Club will be live at London Westfield, White City. ? We are inviting everyone to soak up the Sol de Janeiro summer spirit at Sephora’s biggest and best pop-up experience through product demo’s, workshops and trials where customers can discover their new favorite scent and summer body care rituals. ? Upon arrival, expect a space that captures a carefree, happy destination that encourages adventure and self-expression. Enjoy state of the art interactive technology with ‘dance’ off machines and games, indulge in free samples and uncover branded merch in the ‘Lockers of Luck’. Our pop-up also invites visitors to take a well-deserved break in the chill out area and enjoy ample photo opportunities to capture endless summer memories! ? Be sure to check out the Sol de Janeiro Pop-Up open until July 14th! ??? ? Sol de Janeiro Pop-Up? London Westfield, White City Friday until 9pm Saturday 10am – 9pm Sunday 12pm – 6pm

We are thrilled to announce that our Delícia Drench Body Butter and?Cheirosa 59 Perfume Mist have been named 2024 CEW Beauty Award Winners! ? Our industry peers and amazing consumers across the UK have shown their support, leading to the following wins: ?? Best New Prestige Body Product: Delícia Drench Body Butter ?? Best New Fragrance: Cheirosa 59 Perfume Mist ?? Superdrug Consumer Choice Award, Best New Body Product: Delícia Drench Body Butter ? A special thank you to CEW and our wonderful UK team for recognizing our passion and dedication to delivering the best in beauty. Here’s to more innovation and beauty breakthroughs in the future! See the full list of winners here: https://lnkd.in/ebyXMgFU

Thrilled to announce that Sol de Janeiro has been recognized as one of?TIME100?Most Influential Companies of 2024! ? From our iconic perfume mists to our engaging social media strategy, we're proud to be the scent story of success for 2024. ? “Fans of our company’s fragrances and (also-viral) Brazilian Bum Bum Cream aren’t going anywhere.” says Sol de Janeiro CEO Heela Yang.? ? Thank you to our incredible community for your continued support as we bring the vibrant spirit of Brazilian inspired beauty to routines everywhere with our iconic products! Dive deeper into the spirit of our success and those of like-minded brands here,?https://lnkd.in/gfkMX_PH. TIME

We recently celebrated the launch of our Rio Radiance SPF 50 Collection under the sunshine of Los Angeles! ?? Our pool party brought together beauty VIPs, influencers, and editors for an unforgettable day filled with immersion into the world of Rio Radiance SPF 50 Sunscreen collection. From Brazilian-inspired Fresco Ball games to immersive activities that transported guests to the vibrant beaches of Rio de Janeiro, the atmosphere was buzzing with excitement and energy. Guests had the opportunity to capture unforgettable memories with plenty of photo moments, while they danced the day away to the sensational beats of Sofi Tukker's DJ set. ?? ??? But the highlight of the event was our the educational piece with our esteemed dermatologist partner, Dr. Zubritsky, who shared invaluable insights into skincare and sun protection. ? ? Thank you to everyone who joined us in celebrating! Keep glowing with our Rio Radiance SPF 50 Collection.