Softchoice

We’re thrilled to share that we have achieved the AWS Small and Medium Business (SMB) Competency! This recognition highlights our expertise in helping SMBs scale, modernize, and innovate in the cloud. From cloud-migrations to AI-driven innovations, we’re proud to help SMBs digitally transform alongside AWS. Learn more about our AWS solutions here: https://bit.ly/43gtpNy #AWSPartner

We are thrilled to announce a multi-year commitment to support TakingITGlobal, a Canadian leader in youth social innovation, education and fostering digital skills. Over the next three years, we will contribute up to $900,000 of in-kind cloud, AI, and workplace services to help TakingITGlobal increase the scale and scope of their programming, including the continued expansion of Connected North, a program providing live, interactive learning experiences to students in over 120 remote Indigenous communities. This partnership enables TakingITGlobal to leverage our full suite of software, cloud and AI capabilities to advance their mission, and we are proud to support such an impactful organization. Learn more in our press release: https://bit.ly/4iid0MZ

As we conclude our Black History Month spotlight series, three more members of TheBERG (our Black Employee Resource Group) share their favorite quotes and reflections from notable Black figures.? Thank you, Feyi Olaiya, Domenic Cina, and Jaylyn Maddox, along with the entire BERG community at Softchoice, for amplifying Black voices and highlighting the importance of inclusion, diversity, and action—not just this month but every month. #BlackHistoryMonth?

In the season finale of The Catalyst, host Heather Haskin sits down with Gil Press, senior contributor at Forbes, to trace the history of AI. Tune in to learn more about AI’s journey into the mainstream: https://bit.ly/4ibciRA

We are thrilled to share that we have been awarded a Vendor of Record with OECM for end-user computing products and related services. In collaboration with Cisco and Pure Storage, this agreement offers end-user computing products, services, and solutions to customers in the Ontario public sector. This achievement highlights our commitment to supporting educational institutions, government agencies, and healthcare organizations in digital transformation by providing access to the latest and most reliable technology. Learn more here ?? https://bit.ly/3CWiBK2

Our Softchoice SAM+ Hub experience just got even better! We’re excited to introduce new features designed to help you make more informed software decisions and enjoy a more seamless user experience: - Manage usage, entitlements, and spend for individual SKUs rather than product lines - Utilize enhanced filter, search, and sort capabilities - Stay updated on the latest software advancements and offerings with The Pulse - Gain a holistic view of your current vendors and potential additions - Access better, quicker support with our enhanced “Contact Us” tool. Learn more in the video below, or go here ?? https://bit.ly/4eqpyzP

As we continue to observe Black History Month, TheBERG (our Black Employee Resource Group) members Marvin Barge Jr. and Simone Rennie share quotes from notable Black figures that hold special meaning to them. ? Thank you, Marvin and Simone, for sharing your reflections and encouraging us all to learn from these remarkable individuals. #BlackHistoryMonth

As tech rapidly evolves, how can we ensure it will serve everyone? In the latest episode of The Catalyst, Amazon Web Services (AWS)' Rachel Skaff and host Heather Haskin dive into the role of DEI in fostering innovation, improving decision-making, and shaping tech that benefits all. Tune in now: https://bit.ly/3Q9cRiO

A great culture is built on the foundation of exceptional people and leadership. That’s why we’re thrilled to announce we’ve been named a Best Workplace with Most Trusted Executive Teams! This recognition is based on direct feedback from our people on leadership effectiveness and confidence in our executive team. Thank you, Great Place to Work? Canada! If you’d like to join a team that values trust and leadership, check out our careers page: https://bit.ly/3MMuDGy

This week on The Catalyst, Amazon Web Services (AWS)' Rachel Skaff discusses her role in leading DEI initiatives at Amazon and how we can ensure AI development remains fair and unbiased. ?? Listen now: https://bit.ly/3Q9cRiO