SEPHORA is piloting a new in-store #merchandising program, capitalizing on the #bodycare boom. The pilot, an extension of #Sephora's pre-existing “Next Big Thing” in-store spotlight, focuses solely on body care and works to break out products in the category from the typical merchandising within #skincare shelves. As of the February launch, the pilot is in 60 doors nationally, based on market demand for prestige body care. The curated selection of brands that are part of the pilot includes Soft Services, Kate McLeod, Nécessaire, Inc., OUI the People, 54 Thrones, and intimate care brands including maude and Luna Daily. It also includes broader beauty brands that offer body care, like Rare Beauty by Selena Gomez, Fenty Skin, Isle of Paradise and Youth To The People. Overall, approximately 40 brands made up Sephora’s body-care category. In this piece by Emma Sandler, we speak to Carolyn Bojanowski, and Kate McLeod.
关于我们
Soft Services makes products, guides, and digital tools to help people who are looking for solutions to their body skin concerns. We are proof of ways that companies can reduce physical and digital waste in our industry and the world at large.
- 网站
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https://softservices.co
Soft Services的外部链接
- 所属行业
- 个人护理服务
- 规模
- 2-10 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2019
地点
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主要
获取路线
US，New York
Soft Services员工
动态
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Excited for Soft Services to be spotlighted in this body care feature that SEPHORA has piloted in 60 stores nationwide! Look out for us, the body skin experts??, next time you visit a Sephora :)