?? Buyers Value Your LTV/CAC Ratio
Here’s a sample calculation to show your business’s potential:
Annual Revenue: $46,026
Rent: $25,302
Gross Profit: $20,724
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Operating Expenses: $8,747
Marketing & Distribution: $4,577
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Annual Contribution: $7,400
-> also known as contribution margin refers to the amount remaining after variable costs (e.g., rent, marketing, operating expenses) are subtracted from revenue. It shows how much money is available to cover fixed costs and eventually generate profit.
Acquisition Cost (CAC):
For this example, let’s assume your CAC is $10,000, representing the total cost to set up a rental and make it guest-ready.
Key Metrics:
CAC: $10,000
Annual Contribution: $7,400
LTV (5-Year Lease): $37,000
LTV/CAC Ratio: 3.7x
This means for every $1 spent on acquisition, you earn $3.7 in lifetime value. For Airbnb businesses, a 3:1 ratio is good, and 4:1 or higher is excellent. A strong ratio highlights efficiency and profitability—exactly what buyers are looking for. ???
Please note, while having a long-term lease might seem lucrative, especially with strong unit economics, leases are obligations that carry significant risk. Management contracts are preferred as they protect your bottom line while offering more flexibility.
#airbnb?#shorttermrentals