SOFi Products

Stop overpaying for low-quality eco-friendly products. I know the upfront cost can make it tempting to choose the cheapest option, but that often leads to customer complaints and damaged brand reputation. Pro Tip: Invest in high-quality eco-friendly solutions that balance cost and performance. This works because customer satisfaction is key to repeat business, and nobody wants soggy straws or leaky cups. That's why we recommend to: → Prioritize quality over price → Test products before committing to large orders → Build relationships with reliable, eco-friendly suppliers → The right investment pays off in loyal customers and long-term savings. PS: If you are now looking for a new alternative, send me a DM with "CUPS".

How to make a real impact on the environment in 6 months: - Support and purchase from sustainable brands. - Educate yourself and others on environmental issues. - Switch to renewable energy sources for your home or business. - Reduce single-use plastics in your daily routine. - Implement a waste reduction strategy at work. Start small but stay consistent. In 6 months you’ll see how these changes can significantly reduce your carbon footprint. And perhaps you will inspire others to do the same.

My 3 biggest struggles as a new entrepreneur were: 1. Letting go of a stable income. 2. Building a business from $0 revenue. 3. Facing uncertainty without a clear career path. To those considering the leap, here’s my advice: 1. Embrace the uncertainty — trust that your passion will guide you. 2. Surround yourself with people who share your vision and growth mindset. 3. Focus on creating something you truly love and believe in. What else do you struggle with?

Is your tableware actually recyclable? Watch out, you could face a lawsuit. Food + drinks brands are being called out for greenwashing and the repercussions aren't pretty. Here are 3 recent claims: 1. Keurig K-Cup faced a $10 million settlement. 2. Oatly was forced to remove ads. 3. Innocent advert banned for using 'misleading messaging.' So how can you avoid legal action and sense check your green claims while winning more eco-conscious shoppers and using sustainability to unlock brand growth? Here are a few pointers to get you started; 1. De-risk your published sustainability claims. 2. Align your actions with evolving industry standards. 3. Protect brand trust with accurate, unambiguous, and substantiated claims. 4. Improve brand reputation by translating sustainability data into customer-friendly touchpoints. What would you add?

Are your tableware? sustainability goals on target? ? PepsiCo could fail to meet theirs, according to a recent ESG report. ? Unilever scaled back its original target to meet theirs.? ? Meanwhile, Lululemon has been investigated for greenwashing allegations. But sustainability is no longer a niche topic. Your customers care. Over 60% of them, according to McKinsey. But it doesn’t have to be complicated. If you’re a cafe or restaurant in Canada, we can help. Grab our free guide on single-use plastic restrictions. DM or comment ‘GUIDE,’ and it’s yours.

Canadian cafes + restaurants, are you single-use plastics compliant? To combat pollution and achieve zero plastic waste by 2030, the Canadian government recently passed new Single-use Plastics Prohibition Regulations for businesses nationwide. The impact on the food service industry will be felt from coast to coast, especially in cities with no previous single-use plastics restrictions. To make the changes easier, SOFI has partnered with Restaurants Canada to give you a free guide breaking down the new rules. We cover: ? Banned Single-Use Plastic Materials? ? Potential Penalties & Fines? ? Point-of-Sale Restrictions? ? Key Dates and Deadlines? ? Upcoming Changes? ? Single-Use Plastic Alternatives Let’s make this easy - to stay compliant, DM us 'GUIDE', and we'll send one over.

Is it *actually* eco? Or is it just cheap marketing and ego? This is the dilemma many of us face today when encountering “eco-friendly” products. And rightly so. With the surge in the popularity of green products in recent years, there’s been an equal rise in greenwashing. This means it’s harder than ever to spot actual eco-friendly products from those hidden behind vague marketing claims. Below, we’ve compiled a helpful starter list of things to consider when making your next purchase. What else would you add?

Are your paper cups really as “green” as advertised? There might be a hidden story in the coating that lines your cup. Materials vary, but it’s likely a plastic-based lining that prevents leakage and maintains a cup’s structure. Bioplastics have emerged as an alternative to polyethylene, the material of choice for lining single-use paper cups. The problem? It can take years for it to biodegrade, according to an article published on Yale Environment 360. In this blog post, we analyze the most commonly used coating materials and their environmental impact and look at more sustainable alternatives. Read the full article. ?? https://bit.ly/45AmdLC

See you soon, LA. ?? SOFi Products will be at the Green Sports Alliance Summit this week! This is the largest gathering where the sports and entertainment industry unite around sustainability. The Summit will gather over 700 participants and stakeholders and feature proven solutions to advance the green movement. Our VP of Sales, Cristina Esposto, will attend to meet customers and potential partners. Will you be in Los Angeles, too? Let’s connect this week.