Socium Media

Are you letting Google’s automation run your PMax campaigns—or are you making it work for you? PMax is a game-changer, but if you only examine surface-level data, you’ll miss huge opportunities to improve performance. At Socium, we’ve uncovered ways to harness Google’s automation while staying in control—and we’re sharing exactly how in our latest blog: ? Access deeper insights hidden within PMax reports ? Show which metrics actually indicate success (hint: not just ROAS!) ? Learn actionable strategies to fine-tune your campaigns for stronger performance If you’re running PMax, don’t just let it run on autopilot—learn how to optimize it for better results. ?? https://lnkd.in/gpBzMiyi Thanks, Karla Ruiz Cravioto for the insight! #PerformanceMax #GoogleAds #PaidMedia

As an agency, giving back is an important initiative to us. Every year Socium Media matches up to $400 of personal donations?per employee?to any 501(c)(3) that our team members contribute to in a calendar year. In honor of #GivingTuesday we wanted to take that even further and not only match the donations made, but our?co-founders, Sam Sherman and Owen Loft, donated an additional $1,000 each to the non-profits selected by our team. We are proud to share that we donated $10,145 to 33 non-profits in just one day! A big thank you to our incredible team for their generosity on this year's #GivingTuesday!

Proud moment for Socium Media??? We chatted with the #USSearchAwards to discuss having three of our clients - Topo Designs, Eberjey, and Catbird NYC - honored as finalists for these prestigious awards! This achievement reflects the hard work, creativity, and results-driven strategies that make us proud to be part of this industry. Hats off to our amazing clients and the Socium team for this recognition! Catch the full story here below! #SociumMedia #USSearchAwards #DigitalMarketingExcellence

??NEW CASE STUDY ALERT?? As the seasons changed and adventure seekers started shopping for new outdoor gear, Topo Designs partnered with Socium to boost orders and revenue during Memorial Day weekend. ?? To help Topo Designs stand out in the competitive MDW market, we created an integrated campaign across Google and Meta and delivered: ?? 92% more orders ??? 60% more revenue Learn about our campaign strategy in the link below. Shout out to the full Topo Designs team responsible for these wonderful results: Joshua, Matthew, and Eden! ?? #DigitalMarketing #PerformanceMarketing #PPC #PaidSearch #PaidSocial #GoogleAds #GoogleShopping #Ecommerce

Does your Paid Conversion Tracking look slightly off on your Shopify store? The Shopify Checkout Extensibility upgrade may be the culprit. Check out our latest article at Socium Media??

??NEW SEO CASE STUDY?? Due to strict paid media limitations, our client depends on organic traffic to make their telehealth services discoverable for patients in need. To increase brand awareness and generate leads, we developed and implemented a sustainable SEO and Content Marketing strategy. YoY, it delivered: ?? 587% increase in first-page keywords ?? 271% growth in organic blog traffic ? 12% boost in domain rating Learn how we achieved these incredible results here: https://buff.ly/3yOl1Z0 A massive shout-out to the team responsible for these fantastic outcomes! Richard Weiss, Gillian Ramos, Stephany Reyes #DigitalMarketing #PerformanceMarketing #SEO #ContentMarketing #OrganicTraffic #Organic #Telemedicine

Political ad spend is on track to hit a record ~$16 billion by 2024’s end—a 40% increase over the $9.6 billion spent in 2020. . This sea of political ad spend will have significant impacts on the paid media landscape:? ??? CPMs and CPCs are expected to climb 15-50% ??? ~45% of political ad spend is expected to funnel into CTV campaigns ?? 50% of political ad spend happening 30 days before election day, with 25% in the final 10 days . It’s clear why 90% of advertisers are rethinking their strategies for the remainder of 2024. . I wrote a guide on Socium Media's website about how advertisers can safeguard their reach, engagement, and returns during this election year: https://lnkd.in/eTfPJnt2 . How has the election season influenced your 2024 strategies? How are you preparing for this election cycle???

Did you hear the news? Eberjey is a US Search Awards finalist! ?? When it comes to successful PPC campaigns for Black Friday and Cyber Monday, there’s no room for anything less than perfection. That’s why we’re thrilled—but not surprised—to see Eberjey selected as a finalist for the "Best PPC Campaign"! As a fashion brand known for luxurious silk pajamas and loungewear, identifying Eberjey's target audience was the easy part. The real challenge? Cutting through the BFCM noise and reaching these eager shoppers at *just* the right moment. By leveraging our expertise in high-performing Google Shopping campaigns, we crafted a strategy as smooth as silk and exceeded every BFCM goal. ? Kudos to the full teams! Eberjey: Natalie K. Pedinoff, Cliodhna Buckley Westbrook And our fantastic account manager responsible for these remarkable results: Rachel Janowsky, MBA! #PPC #BFCM #eCommerce #GoogleShopping #ShoppingAds #PerformanceMarketing Don't Panic Events #USSearchAwards

Let's make some noise for US Search Awards finalist Topo Designs! ?? For a national outdoor gear brand like Topo Designs, PPC campaigns are always in season. But as the summer weather heats up, so does the competition. We're thrilled to announce that Topo Designs has been recognized as a top finalist for the "Best Use of Search - Retail/eCommerce (PPC)" award! Topo Designs' Memorial Day Weekend campaign aimed to equip outdoor enthusiasts for another summer of adventures. With many outdoor brands competing for attention during MDW, it was a tough climb—but we were ready for the challenge. ?? Our strategic campaigns across Google and Meta left no stone unturned and, as a result, not only met but *exceeded* every MDW goal! Huge congratulations to the incredible teams involved! Topo Designs: Steven Cohen, MBA, And our fantastic account managers: Joshua Salgado, Eden Meirow, Matthew Missert #PPC #eCommerce #GoogleSearch #GoogleShopping #ShoppingAds #Meta #FacebookAds #PerformanceMarketing Don't Panic Events #USSearchAwards

Catbird NYC is a US Search Awards finalist! ?? As a distinguished jewelry brand celebrated for its handcrafted, sustainable pieces, it’s no surprise that Catbird's Valentine’s Day campaign has been selected as a finalist for the "Best Use of Search - Fashion" award! This year, the competition for running Valentine's Day ads was fiercer than ever—but you know we *love* a good challenge. Through strategic Google and Meta campaigns, combined with finely tuned audience targeting, Catbird’s Valentine’s Day ads found their perfect match and exceeded all goals. ?? Shout out to everyone involved! Catbird NYC: Alexi George, Annie Jou And our talented account managers: Nina Kennedy, Madeline Johnson, Joshua Salgado #PPC #eCommerce #GoogleShopping #ShoppingAds #PerformanceMarketing Don't Panic Events #USSearchAwards