Society of Vacuum Coaters (SVC)

???Why should you read this? Market Research = Success (or Failure!)??? ? Ever heard of?New Coke? ?? In the 1980s, #CocaCola changed its iconic formula without understanding how deeply consumers loved the original taste. The backlash was immediate — they had to bring "Classic Coke" back almost overnight! ?? ??On the flip side,?Airbnb?nailed it. ?? They used market research to recognize that travelers craved authentic local experiences. By focusing on user preferences, they transformed the hospitality industry and built a global community. ?? Market research isn’t just about numbers — it’s about unlocking insights that drive innovation, avoid costly mistakes, and uncover hidden opportunities. Curious how these lessons apply to the vacuum coating industry and beyond? Check out our latest article featuring BCC Research and discover why understanding the market makes all the difference. ??? #MarketResearch #Innovation #TechCon

We’re incredibly grateful to work with such amazing people and societies — like:?BCC Research,?ECS - The Electrochemical Society, and?IUVSTA! Today, we’re talking about AVS (Join the AVS LinkedIn Group: https://lnkd.in/eAZPYz5P)! ?? Did you know AVS hosts an incredible?annual conference?where scientists and engineers from around the globe come together to share cutting-edge research and ideas? ??? They also offer a?free Vacuum Science and Technology Timeline?on their website — a fascinating journey through the history of vacuum science, showcasing key milestones and innovators. ?? And if you’re looking to grow your leadership skills, don’t miss the?AVS YouTube channel. Experts like?Dr. Lily Wang share valuable insights on becoming a more effective leader. ?? ?? Don’t forget:?The?AVS 71 abstract deadline is April 1, 2025! ?? Submit your work and join a vibrant community of innovators shaping the future. ?? #AVS #VacuumScience #LeadershipDevelopment #STEMCommunity #Inspiration #ScienceMatters #AVS71 #AbstractDeadline

#AVS71 is now accepting abstracts **Note the EARLIER DATES *** Abstracts Due April 1 for the September 21-26, 2025, meeting in Charlotte North Carolina. https://avs71.avs.org/ https://conta.cc/4hSA3ya

Just?two days?left! We’re ready—are you registered yet? If not, take a look at these ?? key lessons from last year’s?Women in SVC?webinar with Paula L. Becker and Maria-Joanna Ermlich: ??Over-prepare, over-deliver??? women often feel the pressure to work twice as hard to be seen as equals. ??Stepping out of your comfort zone???growth comes from taking risks and pushing boundaries. ??Motivating others and having fun??? success is not just about the destination, but the journey and the people you inspire along the way. If you like this then don’t miss out this year and sign up today! ???? follow Women in SVC and Society of Vacuum Coaters Foundation (SVCF) #WomenInSVC #Leadership #Empowerment #Teamwork #ProblemSolving #GrowthMindset #Inspiration #OverPrepareOverDeliver #ComfortZone #Motivation #SuccessJourney #WomenInBusiness #PersonalGrowth #RiskTaking #InspireOthers #TakeTheLead

We are thrilled to announce that Angel Yanguas-Gil?from Argonne National Laboratory will be a ???? keynote speaker at the upcoming 2025 TechCon in Nashville, Tennessee ????! In this week's article, we dive into the exciting world of?AI and Atomic Layer Deposition (ALD) ?? two powerful forces shaping the future of thin film technology! ?? From?machine learning?optimizing processes ?? to?digital twins?and simulations helping predict outcomes ??, discover how these innovations are revolutionizing industries like?microelectronics,?energy technologies,?medical devices, and more! ???? #AI #ALD #MachineLearning #ThinFilms #Innovation #TechCon2025 #AIRevolution #DigitalTwins #SVC

What an incredible week! ???? The 106th IUVSTA-Society of Vacuum Coaters (SVC) Workshop was an unforgettable experience filled with innovation, collaboration, and hands-on learning! ?? Check out the article to explore all the highlights, and don’t forget to tag SVC on LinkedIn to share your insights!?As Matthew Wadge mentioned, the amazing tours of the National Renewable Energy Laboratory,?Colorado School of Mines, and?Molson Coors Beverage Company?were unforgettable! ?? Be sure to check out the?photo album??? and get to know the amazing organizers! A huge thank you to?Christopher Muratore and the whole team for making this event a success! ?? But wait... There’s MORE! ???SVC TechCon?is coming in May! ?? Register early and enjoy?25% off?+ exclusive perks for workshop attendees! Stay connected—join the conversation on LinkedIn and invite your colleagues to be part of the excitement! ?? Let’s innovate together at?TechCon! ?? #IUVSTA #SVC #SVCWorkshop #InnovationInScience #NetworkingOpportunities #Collaboration #FutureOfTech #TechCommunity #ScienceCollaboration #NationalRenewableEnergyLaboratory #ColoradoSchoolOfMines #MolsonCoors #TechCon2025 #RegisterNow #WorkshopHighlights #TechConference #InnovateTogether #StayConnected #LinkedInCommunity #TechPerks #SVC2025 #ScienceForward #InnovationInAction #SeeYouAtTechCon #GlobalNetworking

Join us at SVC TechCon 2025 – Let’s talk supply chains! If I am standing in front of a PVD chamber I am always attracted by the plasma glowing bright. I have a collection of videos about ?plasma at work“. The video below shows plasma at work—where gas ions get super excited ?, metal atoms take flight ???, and a high-tech glow-up happens on an atomic scale. But behind this mesmerizing light show, there’s a serious topic that affects us all: ????the ???????????? ???????????? ???? ????????-????????-???????????????? ??????????????????. At Society of Vacuum Coaters (SVC) TechCon 2025 in Nashville, we’re hosting a ???????? ?????????? ?????????????????? (??????) ??? on “Supply chains of thin film-enabling materials” together with David Sanchez . We’ll discuss the most critical materials used in PVD technology—how political shifts, tariffs, and global conflicts ???? are shaping their availability and pricing. Last year main topic was Hafnium supply and coating material recycling. If you work with PVD coatings, sourcing these materials can be more complex than ever. That’s why we highly recommend joining this discussion to stay ahead of potential supply chain disruptions. ?? SVC TechCon | Nashville | May 2025 ? Don’t miss this essential industry discussion! See you there! ?? Let‘s PVD??COAT the world ??? #SVC2025 #ThinFilm #PVD #CoatingMaterials #SupplyChain #TechForumBreakfast

???Location matters in scientific experiments too! The NASA - National Aeronautics and Space Administration ISS provides an unparalleled?microgravity environment, exposure to?space conditions, and a stunning view of?Earth, making it the ultimate laboratory for experiments that can’t be conducted anywhere else!? ???? ???? Meet?Ken Savin, a pioneer whose groundbreaking work is transforming?medicine,?materials science, and?space exploration. ????? ?? In his?powerful?TEDx talk in 2019, Ken shared how?space research?isn’t just for astronauts—it drives?medical breakthroughs?and creates?innovative materials?that change lives here on Earth! ?? ???Ken’s advice?for the next generation of aerospace professionals: Master the?fundamentals—chemistry, biology, math, and physics—and?learn to tell your story. Great ideas need great storytelling to?ignite change!! ???? ???SVC TechCon 2025?is coming—don’t miss out on an amazing experience! Take your time, register today, and be part of the future of?materials science. ???? #TechCon #Innovation #SpaceScience #SpaceResearch #NASA #ISS #Microgravity #SpaceInnovation #STEM #TEDx #SpaceTechnology #Innovation #STEMCareers #SpaceScience #Innovation

Don’t burn the midnight oil tonight! ??? We’ve got you covered—the submission deadline is extended!????? #SVC #2025 #TechCon #MoreTimeToSubmit #CallForPapers

???SVC was founded in 1957, but it took?65 years?for?Women in SVC?to become a reality in 2022! One year later, we made history with our first-ever webinar, paving the way for a more inclusive future in STEM.??? As we celebrate the?International Day of Women and Girls in Science?tomorrow, let’s revisit the powerful insights shared during this milestone event with ??? Lily Wang, Nessima Kaabeche, Anna Wiktoria Oniszczuk and Sarah Williams! ???Love books??We’ve got you covered with three must-read recommendations to inspire and empower! ???Book Picks: ??Machiavelli for Women?– Stacey Vanek Smith ??Systems Thinking for Social Change?– David Peter Stroh ??How to Talk to Anyone?–?Leil Lowndes ??Reminder:?Only?4 days left?to submit your?TechCon?abstract! Don’t miss your chance—see you in?Nashville, Tennessee!????? #WomenInSTEM?#SVC #Innovation #Empowerment #ScienceMatters?#WomenInScience?#TechCon