Socialtyze

The golden era of perfectly curated feeds has ended. Today's winning brands are trading studio-level perfection for unique, authentic connection. Why the change, you ask? - Algorithm has shifted to favor genuine engagement - Audience is tired of overly polished content - Rising demand for transparency Smart brands are now: - Showcasing the faces behind the products - Embracing imperfect, relatable content - Building communities, instead of just customer bases The new social media formula is Visual quality + human authenticity. Remember, polished aesthetics still matter—but personality is what truly makes or breaks a brand on social media.

Good Marketing taps trends. Brilliant Marketing taps movements. COMMENT CULTURE TO RECEIVE 50 CASE STUDIES OF BRANDS TAPPING CULTURE TO SCALE. How did the NHL do this? By replacing?the NHL Allstar Game with the Four Nations' Playoff Series, the NHL addressed the burning question in hockey?culture that has existed since the 1972 Summit Series: Which Country Has The Best Hockey? Tapping into this movement accelerated the NHL's popularity worldwide and set itself up for the Olympics?in 2026 and the World Cup of Hockey in 2028. Want to scale faster? Take a page out of the NHL's marketing playbook?to ignite your own marketing by tapping?into cultural trends and movements!

Losses teach?us.? Wins define us.?

How can you scale your brand today to millions, possibly billions of dollars, through social media marketing? Others are doing it.?Why not you? For guidance on how to win, here's an excerpt from an interview I did with Brian Sheehan, Professor of Advertising at The Newhouse School, Syracuse University. In this clip, we chat about Duolingo, which has amassed a valuation of billions of dollars bc it got social right. Watch for a snippet of how they did it, and watch the full interview by clicking here -?https://lnkd.in/g9b5dyTM To transform your social media marketing, tap the follow button to gain more insight from Brian, me, and others.

There are so many other things to a business besides marketing, but we are at a time in creative marketing that comes along once in a lifetime. The last dramatic shift we saw in Communication like this was TV when we shifted to sight, sound, and motion. Now, we are in something I have termed "The Creator Revolution," where YOU, as a marketer, can be the differentiating factor that drives your business ahead with the right social media and Creator plan. Exciting, isn't it? Contact me if you'd like to learn more about our proprietary system, "The Creator Blueprint," which can help you to separate from your competitors and scale your growth.

If you want 2025 to be better than 2024, you need to change your strategy by jumping?on trends that accelerate your business. In this video, I provide six-can't-miss trends that can make marketing the game changer for your company this year. They are as follows:? 1) TikTokification of Social Media? 2) Don't Go Viral, Go Brand Viral 3) Jump on the Creator Revolution 4) Pivot Your Commercial Shoot 5) How To Hack AI 6) Catch the Next Frontier of Retail: Live Social Shopping If you'd like to explore how my team and I can help you jump on any of these trends, send me a note for an exploratory call at?https://lnkd.in/eMDx-Az5

Is Live Social Shopping a quick flash in the pan, or is it the next great frontier for retail?? I'd love to hear your thoughts and whether you've tried it.??

This video discusses the most significant opportunity to accelerate your business and career. Comment "Shop" for a Best Practice?Guide including 20 Tips that will allow you to get started right away.? Watch the video to see the opp, and then jump all over it. The beauty of these types of opportunities is that most people will wait 3-4 years before?they give it the love it deserves, providing you with an open canvas to crush it.?

Trend #5 for 2025 is AI. It is undoubtedly more than a trend.?It will change life as we know it. The question is - How do you get the most out of it this year in the least amount of time? If you like to geek out on the 1,000+ AI tools in the market, go for it! But, if you are super busy and want the fastest method to answer questions, develop ideas, and create content, I advise consolidating into one platform.?

What type of content is grabbing people's attention today for advertisers? It's not highly polished content or raw user-generated content. It's "relatable content" produced with a deep strategy, partial scripting, and a lot of improv and post-production. Watch the?video for more. If you need help creating your own storylines and content to accelerate your growth as a company, message me and I'd be?happy to help. We've created this type of content for over 10 years with our talented group of creative strategists and leading social media content creators.