SocialMedia.org Health

When leveraging physicians and nurses as influencers for your hospital, SocialMedia.org Health Member Katie Hunter, Senior Content Strategist at Rush University Medical Center, explained how physician insights can help combat misinformation and make healthcare less intimidating. Read the full guide on hospital social media influencers here: https://lnkd.in/gzw3RZ2d #influencers #SMOHealth #socialmediainfluencers #healthcaresocialmedia

What can hospitals do to?build a robust social media infrastructure for the future? At our Healthcare Social Media Summit hosted at Nationwide Children's Hospital this June, SocialMedia.org Health Member Danielle Thompson, Social Media Manager at Dartmouth Health, will lead a peer-to-peer discussion on assessing your program’s strengths, upskilling a distributed team, and maximizing efficiency. You'll leave this workshop with practical examples and candid insights into how to continuously improve your social media engine. Learn more and register here: https://lnkd.in/guAPB5yh

With changes happening across TikTok, Meta, X, LinkedIn, and emerging platforms, social media leaders are rethinking their strategies to ensure visibility, compliance, and long-term impact. Join our public leadership discussion on April 23 to learn how the pros are navigating social platform shifts: https://lnkd.in/ga4nFKG7 #SMOHealth #socialmediaplatforms #socialmediastrategy #healthcaresocialmedia

Influencers?are changing hospital social media — but without the right strategy, they can create more risk than reward. How do you find the right partners, protect your brand, and drive real engagement? ? Our latest guide features insights from?Johns Hopkins Medicine, Rush University Medical Center, and other top hospitals on leveraging influencers in healthcare social media: https://lnkd.in/gzw3RZ2d #SMOHealth #influencers #influencerstrategy #healthcaresocialmedia

Social media isn't just a platform for sharing; it's a real-time barometer of patient experience. Frustration, anxiety, and even fear often surface online before they reach formal channels. At our Healthcare Social Media Summit in June, #SMOHealth Member Rosaria Mineo Mayo, MS, Director of Social Media and Public Relations at Cooper University Health Care, will share how to turn potential crises situations into opportunities. You'll learn how to proactively spot negative sentiment, engage in meaningful service recovery, and bring patients and your team together for constructive solutions. Learn more and register today to take advantage of early-bird prices: https://lnkd.in/guAPB5yh

Have you heard the news? We announced the launch of Assemble, our new parent company that completes our merger with Executive Platforms!? Despite an endless amount of data, tools, and consultant advice, it's harder than ever to make confident decisions. Yet, one resource remains extraordinarily valuable: the collective wisdom of experienced peers facing similar challenges. That's where Assemble comes in. This is great news for SocialMedia.org Health: Community membership remains unchanged, with the same dedicated team and resources social media leaders trust. However, we're working on providing expanded capabilities through our combined organization, with new ways to access peer intelligence when you need it most. Stay tuned for more to come! Read more: https://lnkd.in/gSqrUdXJ

Get a sneak peek at what we're talking about this month in SocialMedia.org Health. All of these confidential discussions offer hospital social media leaders unbiased peer insights -- with no vendors and no selling allowed. Get honest answers from people who don’t have an agenda. #SMOHealth #healthcaresocialmedia #socialmediastrategy #hospitals

Honored to join Ahava Leibtag as she kicks off her new video series, "Answers with Ahava and Friends." We had a fantastic conversation on how physical and mental health aren't completely separate concepts, and how healthcare systems like Franciscan Health can create holistic health content that acknowledges the whole person.

Uncertainty has reached a new level for hospitals, as the threat of ICE raids calls into question the safety of their spaces. We held an off-the-record, peer-to-peer discussion this week to get a pulse on how hospitals are addressing, or avoiding, this urgent issue. From planning internal and external communications to navigating leadership directives to dealing with the fallout of rumors of raids, this is uncharted territory. Only in SocialMedia.org Health can leaders come together to confidentially explore how fellow healthcare organizations are addressing the safety of their immigrant patient community and workforce.?

Congrats to our #SMOHealth Member, Franciscan Health, on the well-deserved recognition!