Social Pros Podcast

AI, data, and influencer marketing are reshaping B2B in 2025—but are marketers ready? In our latest episode, Todd Lebo, CEO & Partner at Ascend2, joins hosts Zontee Hou and Jason Keath to explore the biggest trends shaping the industry. From overcoming data integration challenges to maximizing AI for content marketing, Todd shares key insights to help marketers stay ahead. Plus, hear how a simple frontline conversation transformed the way a financial tool was marketed. ?? Tune in now: ?? Web: https://lnkd.in/gr3JiaTQ ?? Spotify: https://lnkd.in/eBNuJ4Z8 ?? Apple: https://lnkd.in/dQwXcgSn

What if the secret to better marketing was right outside your window? ?? Weather impacts everything—from our mood to our shopping habits. In this episode of Social Pros, Randi Stipes, CMO of The Weather Company, reveals how brands can tap into weather-driven insights to create smarter campaigns, deeper connections, and unforgettable customer experiences. Want to make your marketing forecast a little brighter? ???? Tune in now! ?? ?? Web: https://lnkd.in/g87cADw8 ?? Spotify: https://lnkd.in/gjPvtZz6 ?? Apple: https://lnkd.in/gyVmi63t

Toxicity and spam don’t just hurt your audience—they hurt your brand’s bottom line. That’s why AI-powered moderation is the future of brand safety. In this episode of #SocialPros, Matthew McGrory, CEO & Co-Founder of Arwen, dives into how Arwen is helping brands protect their communities, boost engagement, and improve ad performance with smart, automated moderation. Don’t miss this one—tune in now: ?? Web: https://lnkd.in/gNr_3pjp ?? Spotify: https://lnkd.in/eBNuJ4Z8 ?? Apple: https://lnkd.in/dQwXcgSn

How do you turn everyday brand interactions into moments that matter? ??? Jamie Ray, Founder & CEO of Buttermilk, knows the magic happens when brands put their community first. In this episode, we explore how Buttermilk helps brands build authentic relationships that go beyond transactions—fostering real connections, amplifying brand love, and creating lasting impact. Because when you invest in your fans, they invest in you. ?? Tune in now! ?? Web: https://lnkd.in/ggVA3svX ?? Spotify: https://lnkd.in/gvyuwWvQ ?? Apple: https://lnkd.in/geFFXHe6

From revamping Palms Casino Resort's social presence post-reopening to crafting compelling digital stories for Yaamava' Resort & Casino at San Manuel, Tristan Diehl knows a thing or two about high-stakes social strategy. ???? In this must-listen episode of #SocialPros, she spills the secrets on: ? Managing social for multiple unique properties ? Using storytelling to shift customer perceptions ? Balancing brand needs with audience wants Don't roll the dice and miss out! ?? Watch or listen here: https://heyor.ca/ueIfJV

Can #FOMO fill the room? Tristan Diehl thinks so. ??? As Enterprise Director of Social Media at San Manuel Band of Mission Indians, Tristan joins Social Pros to share how her team uses social media to attract guests to properties like Yaamava' Resort & Casino at San Manuel in SoCal and Palms Casino Resort in Las Vegas. From showcasing new amenities through storytelling montages to reviving dormant accounts after years of inactivity, Tristan shares her strategies for creating content that builds excitement and drives foot traffic. Discover how her team bridges the gap between properties while highlighting what makes each unique: ?? Web: https://bit.ly/4av9tZ8 ?? Spotify: https://bit.ly/3PHC6IM ?? Apple: https://bit.ly/4h0N4VO

Ever wonder how Hilton transforms trending moments into heartfelt, magical ones? ??? Dannii C., Senior Analyst, Global Social Engagement at Hilton, joins Social Pros to share how Hilton’s social team listens, acts, and creates moments beyond the ordinary. From helping a kitten named Wisp to surprising a TikTok storyteller with their dream trip, Hilton’s strategy shows the power of social listening and acting with heart. Learn how Dannii’s team turns small gestures into lasting impressions: ?? https://bit.ly/3PGrytC ?? https://bit.ly/3PHC6IM ?? https://bit.ly/4h0N4VO

What does it take to refresh a global brand like lululemon? ??? ? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to share how Lululemon’s new identity for 2025 connects products, people, and stories in ways that feel deeply human. Listen to Ravi's episode: ?? https://bit.ly/3ZSUrsv ?? https://spoti.fi/3Doegii ?? https://bit.ly/41zaFYX

How do you cut through all that social noise?! Last week on Social Pros, Steve Woodruff, also known as the King of Clarity, shares how simplifying your messaging can help you grab attention and leave a lasting impact. His 4-step Clarity Formula is designed to help marketers define their message, hook their audience, and ensure their communication hits home. Listen to Steve's episode: ?? https://lnkd.in/eSBQDuf5 ?? https://lnkd.in/eBNuJ4Z8 ?? https://lnkd.in/dQwXcgSn #author #socialtips #marketingtips #audience

?? Give Some Kudos to Your Gen-Z Marketing Crew! ?? This week on Social Pros, we’re thrilled to welcome LT Content Strategist Mitchell Sauve, who works alongside our amazing host, Hannah Tooker! ?? Mitchell dives into how LT’s content team amplifies the voices of Gen-Z marketers to create dynamic, scroll-stopping content. From leveraging employee-generated content to mastering social trends, Mitchell shares how brands can tap into Gen-Z’s unique energy and authenticity to build real connections with their audience. Plus, tips for the Gen-Z crowd on claiming your place at the table—and why letting you take the lead might be the best move a brand can make! ?? Listen to Mitchell's Episode! ??https://lnkd.in/eKwwYtui ??https://lnkd.in/er9d3kDi ??https://lnkd.in/dQwXcgSn #GenZMarketing #MarketingTrends #ContentStrategy #SocialMedia