Social Media Examiner

Ready to future-proof your marketing career? The AI Marketing Track at Social Media Marketing World 2025 is your opportunity to: ? Create 3 months of high-converting content using AI ? Master advanced automation techniques ? Discover workflows that save time and scale results Experts include: ???? Matt Wolfe: 25+ AI Tools & Workflows That Will Change How You Create Content Forever ?? Christopher Penn: Advanced AI Strategies: Scaling AI, Achieving Autonomy, and Embracing Open Models ?? Andy Crestodina: How to Optimize Your Content With AI Audits: 10 Transformative Methods ?? San Diego, March 30 - April 1, 2025 Get your ticket here: https://lnkd.in/gppYJGSx ?? "Matt was beyond impressive! I now have a better grasp of the plethora of AI tools that are available to us and what each one does. This is a huge time saver for marketers!" said Cindy Kocsis. #AIinMarketing #SocialMediaStrategy #SMMW25

One week from today, magic happens. Thousands of marketers from around the world will fill the San Diego Convention Center. It seems surreal that we're just days away from Social Media Marketing World 2025. As we burn the midnight oil getting ready, I can't help but reflect on the journey. Behind the scenes, my incredible team has been moving mountains to create an experience you'll never forget. Our dozens of speakers have crafted presentations that will transform your marketing in ways you can't imagine. Sometimes I wonder if I truly understand the impact this event has on people's careers and businesses. I've read hundreds of messages from past attendees who say this event changed everything for them. That's what keeps us going when we're exhausted. That's what makes all the stress worth it. My family knows that when March rolls around, Dad goes into a different mode—focused, intense, sometimes distracted. But they understand this is bigger than just us. It's about creating a space where marketers can connect, learn, and grow together. If you're joining us next week, I want to say thank you. Thank you for believing in what we do. Thank you for being part of our community. Thank you for trusting us with your valuable time and resources. And if you're on the fence, wondering if you should join us... It's not too late to be part of something special. I can't wait to see you all next week. The countdown is on! What are you most looking forward to at #SMMW25? - Michael (Mike) Stelzner

Search engines aren’t what they used to be. ?? AI tools changing search behaviors mean traditional SEO is losing its edge. Instead of spending resources chasing rankings, brands should invest in storytelling and customer experiences. ?? Stories resonate. ?? Stories spread. ?? Stories help people discover what they didn’t even know they needed. Focus on the why behind your content. Learn more from Pat at Social Media Marketing World:https://lnkd.in/eujfRMWF

Are you struggling to make your marketing messages stand out in a crowded marketplace? Wondering how to connect with customers in a way that drives action? Welcome to our latest LinkedIn-first edition, where you get an exclusive first look at new content before anyone else! Today, we’re excited to announce a brand-new podcast episode focused on using AI to scale content creation that sounds like you–not your brand, and you’re the first to hear about it. You’ll also find an article to help you leverage the Problem, Value, Stakes, Call to Action story model to transform your marketing and dramatically increase your effectiveness.

Everyone thinks they're a social media expert. Social managers deal with this daily—someone from accounting suddenly feels inspired by TikTok trends. ?? But the real magic? Knowing when to politely nod, smile, and completely ignore that unsolicited "viral" idea. Your feed isn’t just for laughs—it’s about building trust and creating meaningful connections. Next time someone outside the team pitches a meme, gently remind them: "Likes fade. Loyalty sticks." #MemeingfulMarketing

Marketing operates on a seven-day week now. Decision-makers (director level and above) are clicking on emails 60% more on weekends compared to last year. And it’s not just them—affluent consumers are also showing increased response rates to weekend offers. Are you adapting your strategy to this shift? Jay Schwedelson will be breaking down the latest trends in email marketing at Social Media Marketing World. Learn more: https://lnkd.in/eSBFaQFt

Most people say they value quality— but chase quantity instead. We’ve all faced that moment: pumping out content to satisfy the algorithm, only to realize later that it doesn’t resonate with anyone. Honestly, chasing volume without quality is like baking a thousand cookies without sugar. Sure, you’ve got a lot—but who wants them? Your content isn’t a checklist. It’s a conversation. Every post counts. Make each one worth stopping for. #MemeingfulMarketing

Email marketing gets dismissed as “old-school,” but here’s the truth: No other channel lets you communicate with your entire audience—without paying for reach. Think about it: ? Social media? Maybe 10% of your network sees your posts. ? Search? Costs $$ ? TV? Forget it. But email? Nearly free and fully owned. And it’s always evolving. That’s why Jay Schwedelson is fired up to discuss the future of email marketing at Social Media Marketing World: https://lnkd.in/dArFjdqw

Should you be using an AI assistant in your business? If you've ever wished for a consultant who's available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. Welcome to our latest LinkedIn-first edition, where you get an exclusive first look at new content before anyone else! Today, we’re excited to announce a brand-new podcast episode focused on increasing your leads and sales, and you’re the first to hear about it. You’ll also find an article to help you?train an AI model to function like an always-available assistant specifically designed for your business needs.

Marketers have leaned too heavily on urgency and scarcity in their product launches. But in 2025, that’s not enough. The real shift? Learning the needs and desires of your audience and reflecting them back before they ever see your offer. When your content does the heavy lifting, your sales process becomes effortless. Are you already doing this? Let’s discuss. Join top marketers at Social Media Marketing World to master this shift: https://lnkd.in/eKdmjEA8