Social Media Examiner

Ready to future-proof your marketing career? The AI Marketing Track at Social Media Marketing World 2025 is your opportunity to: ? Create 3 months of high-converting content using AI ? Master advanced automation techniques ? Discover workflows that save time and scale results Experts include: ???? Matt Wolfe: 25+ AI Tools & Workflows That Will Change How You Create Content Forever ?? Christopher Penn: Advanced AI Strategies: Scaling AI, Achieving Autonomy, and Embracing Open Models ?? Andy Crestodina: How to Optimize Your Content With AI Audits: 10 Transformative Methods ?? San Diego, March 30 - April 1, 2025 Get your ticket here: https://lnkd.in/gppYJGSx ?? "Matt was beyond impressive! I now have a better grasp of the plethora of AI tools that are available to us and what each one does. This is a huge time saver for marketers!" said Cindy Kocsis. #AIinMarketing #SocialMediaStrategy #SMMW25

Should you be using an AI assistant in your business? If you've ever wished for a consultant who's available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. Welcome to our latest LinkedIn-first edition, where you get an exclusive first look at new content before anyone else! Today, we’re excited to announce a brand-new podcast episode focused on increasing your leads and sales, and you’re the first to hear about it. You’ll also find an article to help you?train an AI model to function like an always-available assistant specifically designed for your business needs.

Marketers have leaned too heavily on urgency and scarcity in their product launches. But in 2025, that’s not enough. The real shift? Learning the needs and desires of your audience and reflecting them back before they ever see your offer. When your content does the heavy lifting, your sales process becomes effortless. Are you already doing this? Let’s discuss. Join top marketers at Social Media Marketing World to master this shift: https://lnkd.in/eKdmjEA8

Are you using video as part of your marketing strategy on LinkedIn? We've created this handy guide for you! What are your tips for those on the fence about creating video content? (Did I miss anything?!) -Jason

Organic isn’t dead— boring content is. Your audience isn't scrolling to see your latest product announcement or corporate update. They're scrolling to be entertained, educated, or inspired. Make your content matter, and organic social will reward you. Next time you post, ask yourself: "Would I stop scrolling for this?" #MemeingfulMarketing

Something magical happened at the beach last week. I was sitting there, laptop open, working on my Social Media Marketing World 2025 keynote. The waves kept coming in. One after another. Consistent. Relentless. And then it hit me… These waves are exactly like what's happening in marketing right now. Wave after wave of AI innovation is hitting our shores, whether we're ready or not. Some marketers are standing in the shallow end, barely getting their feet wet. Others are diving headfirst into the deep, riding these waves to new heights. But one thing is undeniable: the tide waits for no one. In less than two weeks, I'll be on that stage sharing what might be the most important keynote? I've ever given. I've never refined a talk this much. Never spent so many hours perfecting every slide. Why? Because I believe we're at a critical inflection point. If you're already using AI, you have less time than you think to get it fully dialed in. And if you haven't started yet? The ship's about to set sail, but it's not too late. The waves will keep coming regardless of where you stand. The only question is: will you be swept away or will you learn to surf? I'd love to hear where you stand with AI. Are you in the shallows or riding the waves? I hope to see you at the conference. - Michael (Mike) Stelzner

Most marketers spend too much time perfecting email copy and design but forget one critical thing—the subject line. ?? If your email doesn’t get opened, nothing inside matters. You need to spend just as much time crafting the hook as you do the content. Shift your focus, and watch your open rates soar. Want to level up your email game? Catch Jay Schwedelson at Social Media Marketing World. ?? https://lnkd.in/e9CV-54a

Your email opening line matters. A lot. You think you're being polite with, “I hope this email finds you well.” Honestly, it’s making marketers want to smash laptops. Here’s what I mean… Great marketing isn't about being polite; it’s about being intentional. Every email is prime real estate. Don’t waste your first impression on filler. Start with something meaningful—or at least memorable. #MemeingfulMarketing

Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? Welcome to our latest LinkedIn-first edition, where you get an exclusive first look at new content before anyone else! Today, we’re excited to announce a brand-new podcast episode focused on using AI across your company’s teams, and you’re the first to hear about it.? You’ll also find an article with strategies for influencer partnerships that deliver measurable results for your business.

Many marketers believe they deeply understand their ideal client. The truth? They don’t know them as well as they think. Brenna McGowan challenges this common misconception and explains why ongoing conversations—not just AI-driven insights—are crucial for effective product launches. Staying competitive means staying curious. See Brenna at Social Media Marketing World: https://lnkd.in/e6zVAbhN