Social Driver

What can a Senate staffer, a diplomat and a policy wonk all learn from a Real Housewife? I promise you, this isn't the set-up to a joke. The answer is: "Authenticity is key." In Washington, it seems like everyone is grappling with how to break through in today's changing media landscape. Embassy of Italy in the US was kind enough to host National Digital Roundtable and Social Driver yet again as part of their Digital Diplomacy series. Art and pop culture have impacted politics and public opinion for thousands of years. But unlike when it took months or years to create a masterpiece, content can be created and shared instantaneously from our phones. Here are a few of my takeaways from this fascinating discussion: ?? Traditional organizations are embracing creators and influencers more than ever before. But many struggle with exactly how to navigate this new media environment. ?? Authenticity is key - we heard this lesson from Wendy Osefo, PhD, a Reality TV star from the Bravo TV Real Housewives who is also a political activist and professor of political scientist. ?? When working with creators, we have to understand the difference between brand-building (which takes time, trust and relationships) versus amplification (which can be tactical and transactional). ?? Some technology platforms - several of which were present with us - are shifting their view on content moderation, embracing "community notes" from their audiences. ?? Whether working with creators or producing our own content, we all have to remember that "social media" is not a monolith, and that platforms have many differences we must understand and embrace. Many thanks to NDR advisory board member Andreas Sandre for yet another successful event and our photographer James Minichello for capturing it so well. If you are interested in hosting one of our roundtables, reach out to Andreas or me.

LinkedIn isn’t just for job hunting anymore... it’s the top platform for professional networking, thought leadership, and brand engagement.?At a recent PRSA-NCC and Vanguard Communications event, Anthony Shop of Social Driver shared why LinkedIn is the new digital water cooler. Want to make the most of it? Spend just five minutes a day engaging with your network. Read more about the event and LinkedIn’s growing influence in this Capitol Communicator article: https://lnkd.in/gehxiMSX

Celebrating 3 incredible years with Michelle Susan! ?? Jon Gavejian, VP of Project Management, shares: "Michelle’s work ethic is second to none. Her proactive, organized, and detail-oriented approach has elevated our social, web, and maintenance projects. We’re lucky to have her on our team, and I can’t wait to see what else she accomplishes!" Michelle, thank you for your hard work and leadership. Here’s to many more successful years ahead! Happy Driverversary!

Happy 5th #Driverversary to Ryan-James De Smedt, MSoc! ?? Your dedication, talent, and passion have made a lasting impact over the past five years. Thank you for all you do to drive success at Social Driver—here’s to many more!?

Happy 3rd #Driverversary to Marcus McVey! Since joining Social Driver, Marcus has been an integral part of the creative team, bringing bold ideas, fresh perspectives, and an unstoppable energy. Meg Kilgore, Director of Creative Media, shares: "Marcus's talents and attitude are a cornerstone to the creative team. I've seen him grow continually and constantly push the team—and me—into a more creative space. He's a wonderful person to be around and is always coming up with new ideas. I'm so excited to see what more he can create!" Marcus, thank you for three years of incredible creativity and dedication! We can’t wait to see what’s ahead.?

ATTENTION! Now Hiring: Finance/Payroll Clerk (Part-Time) Are you passionate about numbers, organized to a T, and ready to make an impact at a fast-growing digital agency? Join Social Driver and become part of a team that drives success for our clients while working toward a brighter future! About Social Driver: Social Driver is a digital agency with the strategies, ideas, creative, and technology to connect with people today, across websites, social media, branding, marketing, advocacy, and more. Our vision is to be the trusted agency partner for our clients. Our company mantra captures our mission, culture, and values: “We believe the future is bright, all progress is social, and the drivers make history.” We aim to provide our clients with digital solutions that help them meet their goals and, through that work, make an impact for a brighter future. About the Role: In this part-time role, you will serve as the Finance/Payroll Clerk and will work directly with the Director of Finance and Senior Vice President of People + Operations to administer accounts payable, receivable and collections, as well as inputting financial data, processing payments and making deposits. You will process new billings based on work orders and work authorizations. Weekly, you will track timesheets, and monthly, you will create invoices for time and materials work. You will also input and process payroll and administer our 401k database. You will ensure that payroll changes are tracked throughout the year and reflected accurately so that there are absolutely no mistakes. You will be part of a team that oversees all internal operations at Social Driver, combining internal operations, finance, people, and communications. It is at the heart of all of our services at Social Driver. What We're Looking For: ?? 3+ years in financial administration/payroll ?? Proficient in Quickbooks, Freshbooks, Gusto, ADP, or Paychex ?? Detail-oriented and organized ?? Strong problem-solving and customer service skills Perks: ?? Flexible scheduling ?? Access to 401k plan ?? A dynamic, supportive team! Apply Here Today: https://lnkd.in/eR6_-WTc #Hiring #FinanceJobs #Payroll #SocialDriver #PartTimeJobs #DigitalAgency

Happy 3rd #Driverversary to McKenzie Robbins! ?? Ryan Koom, VP of Account Management, shares: 'Your dedication to facilitating our client onboarding process with excellence and positivity has been instrumental to our success. Your commitment, professionalism, and ability to quickly build client relationships make a lasting impact every day. We truly appreciate all that you do and look forward to many more years of success together!' Thank you, McKenzie, for all you do!

In our virtual briefing last week, political influencer and journalist Aaron Parnas shared key insights on how to maximize your Substack’s earning potential. From paid tiers to sponsorships to community-driven support, there are more ways than ever to make your writing work for you. ?? Watch the full briefing here: https://lnkd.in/gyM7Z7Mm Want to be part of our next engaging discussion? DM us your email address, and we’ll make sure you’re in the loop for our upcoming event!

Happy 13th #Driverversary to Casey DenBleyker! ?? As Director of Design, your creativity, leadership, and dedication have been instrumental in shaping Social Driver’s success. Thank you for 13 years of innovation, vision, and impact. Here’s to many more!