Social Animal

Customer Marketing + Social Media is the most powerful combination in community marketing. Hey! It’s Meryoli Arias taking over… And I will die on this hill… After 13+ years in the social media field, I’ve learned a few things about growing social media and the best practices. My best tip???? Pay attention to your customers. Make them the hero. Make them front and center of what you do. Your social media strategy needs to reflect the needs and concerns of your customers, and at the same time, it must speak to them. How to include that in your social media strategy? With the Show-Give-Listen approach: SHOW -? Include your customers in your posts. Not only when talking about case studies. Highlight them, and show their faces on a regular basis GIVE-? Create content tailored to their needs. More than that, answer their questions through your content LISTEN -? Open spaces for them to share their thoughts with you. Ask questions. Give that little push for them to share their concerns and opinions with you. Everyone wants to see themselves reflected in the content they consume. They want to feel like they’re part of a tribe, a community.??? What are some creative ways you take the show-give-listen approach? You might be doing it without even realizing! See you in the comments.??

Client: “It’s ok, we’re just going to use ChatGPT for our social media content creation” Me:

How it feels scrolling LinkedIn on a weekend

?? Attention all customer storytellers! ?? Do you have experience crafting compelling customer stories and producing amazing videos that put the customer in the spotlight as the true hero? How about working with a dynamic team that drives impactful business results while keeping things fun and creative? If this sounds like your dream job then tap the link below to read the full job description and apply today. Let's turn customers into rock stars together! https://lnkd.in/gYSFnt_t

Customer Marketers - we need your thoughts. What mistakes do you see as most common? ??

Not every customer becomes and advocate, and that's okay ?? Every user of your product falls somewhere on the advocacy journey. → Passive: Customer uses your product, but has no strong connection with your brand. → Active: Customer engages with your content, but hasn’t had their “aha” moment with your product yet. → Engaged: Customer interacts with your brand/community & has seen value with your product. → Advocate: Customer takes the step to talk about your brand/product, often with some sort of incentive. → Superfan: Customer proactively refers business, creates UGC, reps you at events & positions themselves as a supporter. These are your top advocates. Understanding where your customer falls along this journey can help you: 1. Focus on the right set of customers 2. Refine your approach to finding and creating advocates We'll tell you how, but that's a post for another day ??

Client: "We want our brand to be like Duolingo. But don’t take risks, be too crazy, or make any jokes. We have 59 followers. Also our budget is $10." Me:

?? ?Magic ?? ? happens in communities when members feel supported, connected, and empowered to take action. Last week, some?of the best in the game shared their go-to tactics for making?community?happen. These strategies aren’t just ideas; they?actively?drive engagement and strengthen?community programs?in meaningful ways. Shoutout to the brilliant minds behind these insights—your expertise is gold. Max Pete Joel Primack Taylor Harrington ben regier ?? Thea Silayro Lizzie LaCour #CommunityMarketing

If you want to stand out, you need to be different. If you want to create brand affinity, you need to be memorable. If you want to market effectively, you need to not be boring. Happy Monday!