SO Dsgn

What an incredible night! Our first DSGN Unfiltered event last Thursday brought together over 45 creatives for an open, honest, and interactive discussion on work ethic in the design industry. The conversation was so engaging, with great insights from our panelists and amazing input from the audience. The feedback we've gotten has been amazing—many shared how much they enjoyed the format and the candid, collaborative conversation it inspired. A huge thank you to everyone who joined us and made this event such a success. Can't wait for the next one! #DSGNUnfiltered Photos by Janelle Jaqueline

The results are in! At DSGN Unfiltered, we explored 7 key topics to uncover how creatives approach their work and navigate some of the most debated aspects of work ethic—everything from career growth to quiet quitting to completion vs. perfection. The insights? Eye-opening. On some topics, the audience was pretty aligned, while on others, opinions were completely split. We've compiled their responses to give you a glimpse into the collective mindset of our creative community. Swipe through to see where the room landed, and let us know—where do you stand? #DSGNUnfiltered #DesignWorkEthic #CreativeConversations #DesignCommunity #DesignIndustryInsights

One of our main objectives with the X-ARM UFACTORY brand was to showcase the incredible versatility of X-ARM and the endless possibilities it offers. Rather than focusing solely on selling the product, we aimed to inspire our audience to imagine how they could bring their unique visions to life with this powerful tool. Through storyboarding and animation, we created a dynamic clip that illustrates just a glimpse of what X-ARM can do. This approach allows potential users to visualize the many ways they can leverage the X-ARM, from manufacturing to creative applications, unlocking potential far beyond what they may expect.

SO Dsgn recently partnered with UFACTORY USA to rebrand and support their expansion into the U.S. market. We developed a new logo, brand toolkit, and website to introduce UFactory’s innovative robotic arms to U.S. customers with a bold, impactful identity. Our aim was to build a brand that reflects UFactory’s values—innovation, adaptability, and reliability. From the sleek logo to the clean color palette and confident tone, every detail was designed to convey precision, trust, and advanced technology. Check out UFactory’s new brand toolkit and see it in action on their new site! https://www.ufactory.us/

We’re thrilled to reveal the incredible lineup of designers joining us on stage for our upcoming DSGN Unfiltered event! Dan Walter Jose L. Padilla Mallory Evans (she/her) Matteo iavicoli Maggie O'Brien! This panel discussion will be unlike any other—audience members will have the chance to actively participate throughout the discussion. We’re beyond excited to kick things off next week and hope to see you there! Make sure to grab your ticket before it’s too late: https://lnkd.in/gqGH84S5

Less than 2 weeks away! Our studio is excited to host this event. Stay tuned for next week when we will be announcing the 5 panelists that will be joining us for the discussion! Reminder — grab your ticket asap. Seating is limited. See you there!

Join us for a raw, unfiltered discussion about work ethic in the design industry hosted by SO Dsgn. From the glorification of hustle culture to the rise of quiet quitting and the balance between dedication and burnout, this event is a space for open dialogue and fresh perspectives on what it means to work hard in the creative world. Whether you're a seasoned pro, a student just starting out, or somewhere in between — your perspective matters. This is your chance to voice your thoughts, listen to others, and maybe even change the conversation around what it means to have a work ethic in the design world. Space is limited so sign up here: https://lnkd.in/gqGH84S5

Well, that's officially a wrap on summer! One of our biggest goals as a studio this year was to further build our design team, and we did just that. This summer, we grew from a team of 4 to 6 (plus an amazing summer intern). Loving the little family we've built. From speaking engagements, to boat outings, to more Mario Kart happy hours than we can count — thanks SO Dsgn team for making Summer 2024 one for the books! ??????

So proud of our team at SO Dsgn for the beautiful packaging design work for Feno. Shout out to Phoebe Liandyartha and Augustine Curran-Mu?oz for structural packaging design and Candace Solola for Brand vision.

We're excited to see Rotimi Solola take the stage next week at IPO’s Annual Meeting. He'll be joining an incredible panel of experts to discuss ‘Design Law Hot Topics: AI as a Designer.’ With the rapid evolution of AI in the design world, this conversation should be insightful and forward-thinking. If you’re interested in AI and innovation—join us here in Chicago! https://lnkd.in/eXgA8zs3