For the latest edition of Brick & Mortar, we're focusing on a Winter account. We head to Snowbasin Resort, home of North America’s No. 1 ranked ski resort and a stone’s throw from the SCOTT USA offices. At the heart of this winter paradise sits the Grizzly Center, a one-of-a-kind retail space that blends National Park lodge charm with top-tier ski gear. We had the chance to speak with the team there to understand what makes the Grizzly Center special, from its curated selection of high-performance gear to its expert staff who know the mountain like the back of their gloves. And with SCOTT right in their backyard, it’s a partnership built on quality, service, and a shared passion for the outdoors. Head to the link to find out more about this unique shop: https://lnkd.in/d8dBriN9
关于我们
Snowbasin Resort, one of SKI Magazines top rated resorts, is 45 minutes north of Salt Lake City with one of the easiest drives from Salt Lake International Airport as well as quick access to the Park City Area and Downtown Ogden. With 3,000 skiable acres and 3,000 vertical feet, Snowbasin Resort is best known for wide-open bowls, gladed runs, manicured groomers, powder stashes days after a storm, and four terrain parks. Snowbasin has world-class snowmaking and one of the most advanced ski lift systems in the West. Enjoy award-winning cuisine including mountaintop dining with spectacular views and magnificent day lodges.
- 网站
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https://www.snowbasin.com
Snowbasin Resort的外部链接
- 所属行业
- 休闲场所
- 规模
- 1,001-5,000 人
- 总部
- Huntsville，UT
- 类型
- 私人持股
- 创立
- 1940
- 领域
- Ski/Snowboard Mountain Operations、Resort Services、Fine Dining、Mountain Biking、Hiking、Weddings and Banquets、award winning snow sports programs、Summer concerts和NASTAR
地点
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主要
获取路线
3925 East Snowbasin Rd
US，UT，Huntsville，84317
Snowbasin Resort员工
动态
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What does it take to be #1 in the nation? I met Snowbasin Resort marketing director Michael Rueckert to learn more on my Ski Utah Last Chair podcast. #skiing #skiutah https://lnkd.in/d-ghq9vb
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We're incredibly excited and proud to share that Snowbasin's Marketing Team was recognized as "Marketing Team of the Year" by Utah Business yesterday!?? This award celebrates the culmination of their strategic vision building off of their recent national recognition trifecta, securing the No. 1 Resort in North America ranking from three major publications in 2025: USA TODAY, Outside, and Ski Magazine! The "No. 1" campaign captures this momentum and has successfully elevated Snowbasin to national prominence. It generated over 16 million earned impressions across national media outlets and was greatly amplified by a strategic marketing campaign. Congratulations to Michael Rueckert, Brooks Roe, Kate Indart, Nathan Megura, and Olivia Allsop on this well-deserved accolade. Thank you Utah Business for recognizing this talented team! Read more about the team and their achievements here: https://lnkd.in/gjcrFWNH
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Did you catch Snowbasin in the Super Bowl yesterday? Our No Name trail made it in Bank of Utah's commercial produced by Doxey Street!
Yesterday was fun for Eagles fans + Doxey Street fans + Bank of Utah fans. When we shot “The Journey” for Bank of Utah over a year ago, we did not plan for it to get airtime (locally in Utah) on Super Bowl Sunday. Which made watching the spot we produced run a few minutes before Kendrick Lamar hit the stage last night a very unexpected first for our team. We’re excited and proud that this short story with an authentic, local backdrop (featuring Snowbasin Resort and Alpine Sports) got a spot on advertising’s big day. We guess the (very abbreviated) moral of the story is: treat every project like the Super Bowl… because one day it just might be. Shoutout to the great extended team that helped us make it happen: AJ Cutler, Lead Talent Leah Woods, V.O. Talent Marcus Catlett, DP Nate Shone, Ski Production Nathan J. Peterson, Lifestyle Production? Brooks Roe, Snowbasin Guide
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Exciting leadership update at Snowbasin!?? We’re thrilled to announce that Davy Ratchford has been promoted to Chief Operating Officer while continuing his role as General Manager at Snowbasin Resort. Since 2018, Davy has driven remarkable transformation, leading major investments and earning national recognition as the No. 1 Ski Resort in North America by USA Today, Ski Magazine, and Outside. Congratulations, Davy! We’re lucky to have you! Read more here: https://lnkd.in/gUSr_ugf
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The results are in! USA TODAY just named us the No. 1 Ski Resort in America! We’re stoked to bring home this win, on top of our recent top rankings from Outside and SKI Magazine. A massive thank you to everyone who voted. This accomplishment wouldn’t have been possible without the help of each of you! ???? https://lnkd.in/g_M9y8V5 #usatoday #10best
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Here’s a look at our parking plan this season! We are committed to being the most accessible mountain in Utah and are introducing significant parking and arrival upgrades this season! ?? Parking will continue to be completely free and unreserved with a new traffic pattern and carpool incentive system on weekends and holidays, dramatically increasing speed and vehicle flow. Start your ski day hassle-free at Snowbasin! Read more here: https://lnkd.in/gEby3BWy
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Snowbasin x Mammut We are so excited to announce our new resort partnership to provide uniforms, outerwear, and safety equipment for Snowbasin staff and guests! “Through this collaboration, we look to elevate both the guest and employee experience by offering high-quality gear to everyone that steps foot on our terrain.” Davy Ratchford, GM of Snowbasin Read more here: https://lnkd.in/gW2jehje
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No. 1 in Ski Magazine 2025 Reader Resort Rankings - a huge win for our mountain! Thank you to everyone who voted, we wouldn't be here without each and every one of you! ?? ??
Head of Marketing at Snowbasin Resort | 2024 Marketing Disruptor of the Year by Utah Business | Adjunct Professor
I'm proud to share that Snowbasin is ranked No. 1 in SKI Magazine's 2025 Reader Resort Rankings - widely considered the most comprehensive and credible measure of ski resorts in North America. This recognition represents an amazing five-year journey for our brand. When I joined Snowbasin in 2019, we faced an interesting challenge - we had strong market penetration among our local communities, yet in Salt Lake City just 45 minutes away, we were still relatively unknown. We were considered a "hidden gem" or "best kept secret" in Utah skiing. By repositioning our brand, launching strategic partnerships and maintaining a relentless focus on experience management, we've evolved that perception: 2021: No. 30 2022: No. 8 2023: No. 14 2024: No. 2 2025: No. 1 My goal from Day 1 has always been to elevate Snowbasin from a community brand, to statewide, to regional, to national, and ultimately global. This recognition is a satisfying milestone as we strive for that journey. Our initial weakness as a geographic outlier North of SLC was repositioned into a strength and a key element of our identity. We leaned into what makes us special and saw disruptive growth as we continue to gain share in the competitive Utah ski market, and now several states. I’m grateful to our talented team who firmly believes we are the top ski resort and delivers that world-class experience every day. If you haven't experienced the best ski resort in North America, this is the winter!
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Have you heard?! Snowbasin is currently leading the polls for USA TODAY #10best Ski Resorts! Cast your vote at the link below to help our mountain maintain its current ranking in the top spot, we truly appreciate each and every vote. You can vote once a day on each device for the next week. Be sure to share your with your friends, family, and fellow powder hounds! Thank you in advance! ???? #USATODAY10Best #USATODAY https://lnkd.in/gW42DUBe
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