Yesterday in Amsterdam, Snipp team members Mario Invernizzi and Miko?aj Zalewski attended the CMO Network Benelux, attending several engaging sessions: Commercial Performance & Customer Retention ?? Strategies and tactics to drive commercial performance and retention ?? Finding opportunities through metrics and analysis alex ioana, Manager, Digital Content Experience, Booking.com Panel Discussion: Evaluating Data-Driven Approaches to Marketing Strategy ?? Understanding the principles of data-driven marketing & how it can illuminate customer behaviour ?? Exploring how implementing KPI's & reporting essential metrics can be leveraged to refine marketing strategy Sheila van Dorp, Head of Marketing, Europe, BCA Europe Margarita Maximovskaya, Associate Director, Marketing, ENGIE Impact Claudia Wehmeijer, Member, European Women on Boards (EWOB) Edwin Kuijpers, Marketing Director, Septodont Stefan Schuyleman RM, Director of Digital Commerce, Swiss Sense Transforming for Tomorrow: Building a Consumer-Centric Digital Experience ?? Exploring how to design a seamless omnichannel experience, ensuring seamless customer engagement ?? Leveraging data analytics to provide insights Serkan Otles, Global Head of Business Development, Philips Key Advice on Achieving Cohesion across Multichannel Campaigns ??Establishing a unified brand voice & message ??Co-ordinating content & timing for maximum impact ??Leveraging analytics to ensure alignment & cohesion Anne Lathouwers, Head of Marketing & Communication, E.ON Curating Brand Identity to Support Awareness & Growth ??Exploring the core elements of brand identity & how they can differentiate your brand in a crowded market ??Understanding how a target audience can foster loyalty JF Maillé, Marketing Director, The Athlete's Foot Loyalty is dead. Long live loyalty! How AI, emerging tech & personalisation are redefining customer-driven growth ??How are innovations like Immersive Tech and AI reshaping brand connections? Will businesses lose control or unlock unprecedented opportunities?? ??The key to finding sustainable growth: harness data, predictive insights, and reactivity to create seamless, personalized engagement across every channel? ??Traditional loyalty approaches are fading - see how brands are now building gamified, experiential, and emotional engagement ecosystems that drive lasting relationships Mario Invernizzi, EVP Sales EMEA, Snipp Panel Discussion: Advocating for Marketing Budgets to Support Accelerated Growth ??Outlining methods for showcasing the direct impact of marketing spend on revenue & customer acquisition ??Illustrating how to align requested marketing budgets with the company's growth goals. Ksenia Oreshkova, Head of Marketing & Communications, Desmet Anne Lathouwers, Head of Marketing & Communication, E.ON Aki V., CMO, Euroclear Sneha Mittal, Marketing Operations & Planning Director, Philips Didem Usluer, Head of Digital Marketing, TP Vision The Network Group
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