Snipp Interactive

This week at the Digital Grocery Summit in Toronto, Snipp's VP of Sales & Business Development, Kyle Floro, attended the following sessions: 1. Monia Staropoli from Conagra Brands presented how to create an omnichannel shopper experience. 2. Mateusz Grobel from Danone discussed Omnichannel strategies to drive incremental growth. Highlighting the S2W campaign, where Danone realized a 20% increase in sales and units moved, as well as gaining 21% of shoppers new to the brand 3. Avery Ironside from Loblaw Digital discussed How online grocery builds lasting customer relationships.? 4. Doyle Brown at Barilla Group presented the Retail Media Journey. In his opinion, Brands should own retail media strategy from the top down. 5. Serena T. from Mondelēz International discussed Amazon retail media & full-funnel marketing.? 6. Krizia Znidarcic of The Clorox Company presented a connected commerce approach, arguing that the marketing team must have a unified strategy across all business units. It was also great meeting people representing LPi Group, Conagra Foodservice, Taste of Nature Foods Inc, Grupo Bimbo, Essity, Bel, Lindt & Sprüngli, and Flora Food Group. Thank you to My Digital Shelf for a great event! #DataAndAnalytics #DigitalMarketing #CPG #ConsumerEngagement

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